Understand how a Lead Generation Chatbot can Boost your Marketing Strategy

Understand how a Lead Generation Chatbot can Boost your Marketing Strategy

Whether you are a business owner or a marketing and sales professional, you know that generating leads is one of the biggest challenges for a brand. This challenge is becoming increasingly complicated, as consumer behavior is changing, the attention window is smaller, the channels and media are the same and there is more competition in…

What is Artificial Intelligence and How to Apply it to your Business
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What is Artificial Intelligence and How to Apply it to your Business

Nothing better than understanding artificial intelligence with content written by itself, right? But don’t worry, right now it’s still a real person talking to you. After this content, in addition to knowing the basics of AI and how to apply it in your company, you will also have an idea of ​​how this type of…

Sales and Marketing Chatbot: Unleash the Automated SDR Streamlining Lead Pre-Qualification
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Sales and Marketing Chatbot: Unleash the Automated SDR Streamlining Lead Pre-Qualification

In a survey conducted by Facebook, 53% of respondents indicated a preference for sending a message rather than making a phone call to customer service. Additionally, when asked about their purchasing preferences, 56% expressed a preference for buying from companies that allow messaging. Furthermore, it was recorded that 2 billion messages are exchanged monthly between companies…

AI in Digital Marketing – 30 useful examples
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AI in Digital Marketing – 30 useful examples

According to data from Statista, the current value of the AI ​​market , almost 100 billion dollars, is estimated to grow twenty-fold by 2030, reaching almost two trillion US dollars .  As we already know, this sector affects several other areas. We’re talking everything from supplies, healthcare, entertainment, to marketing, analytics and retail. Therefore, there is nothing better than…

How Chatbots Can Solve Major B2B Marketing Challenges

How Chatbots Can Solve Major B2B Marketing Challenges

You already know that marketing strategies, especially B2B, are constantly evolving. After all, as consumer behavior changes, your strategies will have to follow. For instance: having sales representatives used to be a crucial requirement for B2B businesses. These days, buyers are becoming increasingly independent. However, this does not mean that commercial support should not come into…

Artificial Intelligence Chatbot: The 8 Best on the Market

Artificial Intelligence Chatbot: The 8 Best on the Market

Chatbots have always been a hot topic. Now, with artificial intelligence, they have become headlines in various media outlets, causing noise in the most diverse areas of everyday life. AI bots are ideal for work – as well as being used in education and personal life – and that is exactly why we prepared this content for…

ChatGPT Prompts for Marketing: 50 examples for B2B and B2C
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ChatGPT Prompts for Marketing: 50 examples for B2B and B2C

ChatGPT prompts for marketing are the basic way to make Artificial Intelligence work for your team. But there is much more to them than just that. The system almost has its own personality. In fact, it can have several, it all depends on what you ask and how that question is asked. It’s almost like…

Inbound leads: complete guide from generation to sale

Inbound leads: complete guide from generation to sale

Inbound leads are the lifeblood of digital marketing strategies today. They are what enable several other techniques to work, such as marketing for blogs, podcasts, YouTube videos, etc.  This is because all of these strategies have the main objective of generating leads . Without them, nothing in digital marketing makes sense, and all these networks would be…

Sales Playbook in practice: step by step + examples

Sales Playbook in practice: step by step + examples

The whole team working together in the way that works — if we could summarize the Sales Playbook in a single sentence, that would definitely be it.  A Sales Playbook is a document aimed at standardizing the work of a sales team to always seek the best possible results.  Commercial departments are always looking for new ways…