E-commerce automation: Check Out 21 Examples

E-commerce automation is reaching levels that, if described to someone a decade ago, might have been met with skepticism.

Of course, context matters. To us, the advancements are evident. However, for most people, e-commerce platforms simply seem to be getting better.

This brings up two points that we will explore extensively in this article today.

The first concerns how large marketplaces are driving the industry forward through their technological innovations.

Magalu is a prime example: Luizalabs is one of the largest development hubs in Brazil, focusing entirely on e-commerce.

This leads to the second point we’ll cover in this article: smaller e-commerce platforms now have greater access to new technologies because innovations in large marketplaces often trickle down to niche e-commerce businesses.

The market pushes niche e-commerce platforms in a very specific direction — one that aligns with the broader trends and customer expectations.

Today, I’ve brought a comprehensive list to this article. The format differs slightly from the articles you usually read on the topic, but you’ll soon understand why.

Let’s dive in:

The Analysis: How We Organized the E-commerce Automation List

Before diving into the recommendations, here’s a bit about our evaluation and writing methodology for this article.

We opted for a more specific list rather than a general one. Instead of covering various products within a category, we focus on individual tools in depth.

This approach helps you better understand what each tool analyzed can offer. These are the most advanced tools we found that are still within a reasonable budget.

We utilized AI to compile this list, asking for dozens of recommendations and reviewing each one until identifying the best options.

After this benchmarking process, we analyzed the top-performing tools and reviewed them.

Sharing this methodology is valuable because you can replicate it during your own research. For each item, we’ve also included the specific ChatGPT prompt used for the relevant category.

This way, you can use the prompt to brainstorm more product ideas, tweaking the specifications as needed.

Incidentally, this is one of the primary benefits of AI applied to business. In just minutes, it can generate an extensive list of real products to kickstart your benchmarking.

At Leadster, we also offer AI-powered functionalities. These tools help you create product descriptions and even enable real-time customer engagement.

Discover the power of AI in e-commerce today by clicking the banner below. Before wrapping up, we’ll discuss this topic in more detail.

Ready to explore the list? Let’s go!

Nosto — Intelligent Showcase

🤖 Prompt Used: Chat, bring me 5 recommendations for digital products focused on intelligent showcases for e-commerce. Please provide a brief comparison focusing on functionality to help organize my benchmark. Sort by price and features.

Nosto is the leading technology for intelligent showcases today. It goes far beyond displays, creating a smart user experience based on first-party data and a wide range of integrations.

With over 100 supported platforms, Nosto’s API compatibility is a key factor to consider when selecting an e-commerce automation tool.

Integration is crucial for those using platforms like VTEX or Magento, as well as for creating an interconnected SaaS ecosystem.

Nosto’s e-commerce automation is divided into two main categories:

The first Product Experience Cloud offers:

  • Personalized Search: Tailored to user queries.
  • Category Merchandising: Displays products in a category based on metrics, such as top sellers or those most searched by specific audiences (using first-party data).
  • Active Product Recommendations: Uses predictive AI and first-party data to suggest products via email or pop-ups.
  • Dynamic Bundles: Automatically generates personalized bundles for specific audiences.
  • Emails: Integrates with your email platform and provides data-driven templates and personalization.

The second part of what Nosto offers is the Content Cloud Experience:

  • Content Personalization: Customizes banners, CTAs, copy, images, and videos for segments or even individual leads.
  • Behavioral Pop-Ups: Generates specific pop-ups based on behavioral insights beyond simple segmentation.
  • UGC Publishing Center: Organizes and manages user reviews for publishing across platforms.
  • Ambassador Builder: Identifies top UGC creators and facilitates reward programs.

There are several simpler smart display tools out there as well; Nosto is not the only one. However, among all the tools analyzed, it offers the highest number of features.

Honorable Mentions:

  • DynamicYield: A Mastercard product, just as comprehensive but relatively new.
  • SmartHint: Primarily focused on intelligent showcases, with fewer features. Popular in the market.
  • PowerDisplay: Simpler but more affordable intelligent recommendation tool.

Dynamic Pricing — PROS

🤖 Prompt Used: Chat, compare dynamic pricing platforms that offer more than standard e-commerce options (e.g., Shopify already has dynamic pricing; I’m looking for platforms that go beyond what it provides).

Dynamic pricing in e-commerce is somewhat polarizing.

Some claim it significantly boosts sales, while others argue it has no impact.

There’s also a middle ground: it works well depending on the niche and seasonality, but results vary.

Additionally, some e-commerce platforms already include basic dynamic pricing features, such as Shopify.

Nevertheless, PROS stands out as a leading platform for dynamic pricing.

It leverages AI to identify the ideal moments for applying discounts, implementing these changes in real-time.

All of this comes with the possibility of audience segmentation and the creation of pricing models, allowing you to control the best times for adjustments.

It also analyzes price changes and market fluctuations based on seasonality, demand, supply, etc.

PROS is practically a Commercial Intelligence platform for e-commerce pricing.

Additionally, PROS’s AI provides insights, based on your own data, about the best moments to activate or halt a specific pricing model.

Keep in mind that you define these variations based on your business goals and, above all, your profit margins.

Now, the problem: PROS is extremely expensive. Its plans start at $6,250 per month, which translates to over R$30,000 per month.

It’s worth noting that this is the best platform on the market today. There are no other solutions that offer the same level of robustness as PROS.

However, due to its price, I feel obliged to present a few cheaper and simpler alternatives. See them below:

Honorable Mentions (Cheaper, Simpler):

  • Shopify: Shopify’s dynamic pricing app costs R$20 on the platform’s app store. The payment is monthly. However, the feature is much simpler and does not offer many customization options. Price changes are entirely determined by sales volume.
  • Prysinc: More focused on market analysis. It analyzes the prices of specific SKUs and identifies trends, highlighting what is increasing or decreasing in value. However, it does not make real-time changes directly on the e-commerce platform.
  • FeedVisor: Excellent for implementing dynamic pricing on Amazon.

Finding e-commerce automation options for dynamic pricing specifically tailored to Brazilian marketplaces will not be very easy.

However, FeedVisor offers price adjustments directly on Amazon and can also be used on standalone e-commerce platforms.

Review and Feedback Management — Trustpilot

🤖 Prompt used: Chat, provide a suggestion with 5 review management platforms for e-commerce. I need them ranked from most complex to simplest, starting with the most comprehensive platform and ending with those designed for displaying a few reviews.

Trustpilot is one of the best-established e-commerce automation applications globally.

This is because, among all automation tools, it addresses a crucial point that has existed in e-commerce since the very first sale: reviews.

It’s natural for dynamic pricing apps to show significant variations in functionality. But reviews have been around for 30 years.

Trustpilot is globally recognized for its ability to organize reviews and publish them wherever necessary.

It’s important to note that Trustpilot operates in two ways. For consumers, its main function is as a research platform — you type in the name of a business, and all reviews on the platform associated with that name appear.

For businesses, however, it offers a different functionality: it is a platform that helps collect, organize, display, and analyze all the reviews you receive.

It works for both service sales and product or digital product sales.

The main feature of Trustpilot — which is also considered one of its strongest points — is that the reviews displayed on your site are hosted on Trustpilot.

In other words, reviews are stored and published on Trustpilot but displayed on your site.

This also comes with a bonus: your reviews will be displayed wherever Trustpilot shows reviews — Google is a great example of this.

If you are looking for a simpler platform to display just a few product or service reviews on your site, here are some other options:

Honorable Mentions by Complexity Level

  • Feefo: Less complex than Trustpilot, it offers a syndication feature to collect reviews posted on other platforms and display them on your site, similar to Trustpilot.
  • Bazaarvoice: A UGC platform that identifies not only classic reviews but also social media posts, Reddit threads, YouTube videos, etc. A fantastic tool.
  • Yotpo: Organizes reviews but also offers a complete marketing platform, including SMS push notifications, email marketing, etc.
  • Rize: Focused solely on reviews. The simplest tool we found.

The market trend is moving strongly toward collecting reviews across all possible environments. 

Most tools now offer this capability, going far beyond just gathering reviews on your website.

Logistics, Shipping, and Storage Management — ShipBob (International)

🤖 Prompt used: Chat, now we need to do something different. Please identify the best global logistics, storage, and fulfillment platform.

Here, we’ll use a different approach. 

Instead of listing honorable mentions, we’ll highlight a Brazilian platform and the most widely used in Brazil.

This distinction is important because while the best platform might be global, a Brazilian platform may make more sense for your e-commerce’s reality.

ShipBob caters to e-commerce businesses that need not just a shipping solution but a complete logistics solution.

Its standout feature for global e-commerce is global fulfillment — often expressed as dropshipping in Brazil.

A platform capable of organizing fulfillment stages across different warehouses and geographic locations is ideal for businesses working with resale and imports.

ShipBob’s business model, however, focuses on complete fulfillment. You send your products to them, and they handle distribution.

This is why we’ve divided this section in two. ShipBob is perfect for larger e-commerce operations that deal with imports. But for simpler, domestic businesses needing only shipping solutions, it becomes too complex and expensive.

Speaking of which:

National Logistics Management — Melhor Envio

🤖 Prompt used: Chat, now I need to know the best shipping platforms serving Brazil. Please identify the platform with the most partnerships with carriers, the longest market presence, and the highest trust among Brazilians.

I once had the opportunity to speak at an event where Melhor Envio was also present, and it was clear that they are deeply committed to national logistics.

Melhor Envio’s work is not overly complex. They connect sellers with carriers through a simple and organized dashboard.

They handle product collection, carrier communication, and delivery logistics.

What they do not provide is the range of services ShipBob offers. However, for most e-commerce businesses, that level of complexity isn’t necessary.

Most digital entrepreneurs need an e-commerce automation tool that addresses three key points:

  • Real-time shipping cost calculation for the customer;
  • Quick and easy product collection;
  • Guaranteed delivery with tracking for both seller and customer.

These three needs are more than covered by Melhor Envio.

The biggest drawback of Melhor Envio is the lack of support for international deliveries, which is also not very common in Brazil.

Honorable Mentions — International Shipping from Brazil?

  • Envia.com: Simple features similar to Melhor Envio but with options for international shipping.
  • Loggi: Offers similar functionalities and international shipping options.

We chose Melhor Envio over these others because of its longstanding reputation in Brazilian e-commerce.

But if you plan to handle recurring international shipments, it’s better to choose one of these options before committing to Melhor Envio.

However, if you only need to make a few international deliveries per year, it might be a good idea to activate these other platforms occasionally.

E-commerce Automation with a Focus on Fraud Prevention — ClearSale

🤖 Prompt used: Chat, I need a list of the most commonly used fraud prevention platforms in Brazilian e-commerce. At the top, list the best and justify the choice based on why someone should choose it, not its features.

ClearSale is arguably the most widely used fraud prevention system in Brazilian e-commerce today.

The platform even goes beyond e-commerce, also serving SaaS products that require subscriptions or any type of service that needs this feature.

Clear Sale verifies the authenticity of any transaction on your e-commerce platform — including PIX and credit card payments.

This is simply an essential system for e-commerce, and Clear Sale is the one that delivers the best results you’ll need.

Honorable mentions include other well-known tools that generally offer almost the same service:

Honorable Mentions:

  • Konduto: Uses artificial intelligence and behavioral analysis to identify suspicious patterns and prevent fraud.
  • FControl (Locaweb Group): Popular in Brazil, it analyzes transactions in real-time, looking for inconsistencies and anomalies.
  • Signify: Widely used abroad, it also serves Brazilian companies, focusing on chargeback protection and secure order approvals.

What did you think of our list of the best e-commerce automation resources?

I hope it helped you better understand how today’s e-commerce ecosystem functions collaboratively rather than independently.

Now all you need is automated customer service and product descriptions, and Leadster can help with that.

Our chatbot uses generative AI to understand the context of your visitor’s questions and deliver accurate responses based on your product information.

It can also craft persuasive product descriptions in just a few clicks.

Try it today — free for up to 14 days with no credit card required. Click the banner below!

Thank you for reading, and see you in the next article!

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