Have you heard about the Spin Selling sales method? In this article, we’ll explain how it works, what its stages are, its pros and cons, and why the methodology, created more than 30 years ago, remains relevant today. Learn more about this powerful ally for sales professionals.Keep reading! What is the Spin Selling Methodology? Created…
The omnichannel strategy can transform the experience delivered to users, who today engage through multiple consumption channels. With this approach, the gap between online and offline interactions is narrowed — and the goal is to ensure the consumer no longer even notices the barriers that once existed between these channels. Learn more about this concept,…
When we talk about lead conversion, we often think of forms. Here, we’ll show why they are outdated and no longer effective.
And if you’re handling your marketing alone, can AI tools really function as an entire team? Find out in this article.
McDonald’s, iFood, KFC, and Burger King—all of these brands are related to food sales and, additionally, they all have red in their logos. Is this a coincidence? You can be sure it’s not. Keep in mind that every little thing a company does has a purpose, especially when it comes to branding and visual identity….
With the emergence of ChatGPT a few years ago, a new type of chatbot also appeared: smart chatbots. These chatbots are, as you might imagine, quite advanced. ChatGPT itself, for example, is a chatbot. The engine behind ChatGPT is its Natural Language Processing model — GPT-4. What smart chatbots deliver is a similar experience but…
It’s very important to identify the main B2B decision makers so you can sell more efficiently. See how to do it.
What if you could use Artificial Intelligence to answer your visitors’ questions, resolve 88% of inquiries automatically, and as a bonus, increase the quality of leads generated? The tool that brings together all these benefits was launched in May 2024 by Leadster and is called Leadster AI. In this article, I’ll share more about this…
One of the most popular methods of advertising on the internet is YouTube Ads. Every day, millions and millions of people watch videos on YouTube. And your brand? Do you have a presence there? And look how interesting: according to data from HubSpot , most B2C advertisers (34%) use three channels to advertise: Facebook, Instagram and YouTube, respectively. …
Do you have the best chatbot use cases at your fingertips? If the answer is no, you don’t even need to worry: now you have it in the palm of your hand. Chatbots have general and specific uses, depending on your marketing strategies. They are very versatile and can be applied in various situations on your website:…
What’s your sales automation proccess like? It can be much better with chatbots! This article explains exactly how and why. Check it out.
To talk about recommended events in Google Analytics 4 we need to talk about a few other things first. We need to talk about Google Analytics itself and its major migration to its fourth version, we need to talk about what events are, we need to talk about the new measurement parameters, conversions, etc. So, this article…
Check out some conversational marketing strategies that you can use all year long – with some statistics to boot, too!
The goal of any company is sales conversion . Marketing and sales team efforts have the same purpose behind: motivating a potential customer to advance steps in the sales funnel and finally make the decision to make a purchase. However, the sale goes far beyond just the moment of the transaction. Selling is a non-linear process that…
Understand what a sales cycle is , how to calculate your company’s cycle and how to reduce it to close deals in less time with the complete post we have prepared. Good reading! What is the sales cycle? The sales cycle is the process that is related to time and interactions between seller and consumer, from the first contact…
B2B prospecting differs from the work performed by the sales team that deals directly with retail. Generating leads, qualifying contacts and closing deals when selling to another company – and not to the end consumer – brings new challenges. For many professionals, this market raises doubts – and to resolve them, we created this content! Here we will talk about the characteristics…
Natural Language Processing, or NLP, is the primary technology behind any application that utilizes Artificial Intelligence. But how is it used exactly?
Everybody knows how to use AI. Or do they? We made a list a market sectors with applications for AI. Oh, and by business size too, almost forgot.
A cold lead is not a problem, it’s an opportunity. It can become a hot lead once you put the work in. Learn how in today’s article.
MQL and SQL are two very important words in digital marketing and sales in general. Find out why and start generating yours today.
