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Relationship Marketing: How to Start from Scratch? [+EXAMPLES]

Relationship marketing is one of the many types of marketing strategies that can be applied and combined to help your brand achieve sales success. We’ve already covered topics like lead generation and remarketing here on the blog. Today, it’s time to talk about relationship marketing, a strategy aimed at retaining customers, creating a sense of…

Where to Start with Business Marketing? 5 Current Tips
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Where to Start with Business Marketing? 5 Current Tips

Hi marketer!👋 Starting your business marketing strategy now? So follow this content because it was made for you! Below you will learn about the main marketing concepts, understand how to get started, as well as take advantage of some essential tips that will prepare you for now. What is marketing? Marketing is nothing more than a type…

Internal Marketing: What it is and How to Start this Strategy on your Company
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Internal Marketing: What it is and How to Start this Strategy on your Company

Before taking any step within your company, you must first connect your entire internal team, after all, everything your brand offers comes from the inside out. 😉 So, let’s look at some questions: how is your company’s Internal Marketing ? Have you engaged your employees? Is the communication well aligned? If you haven’t yet applied this strategy in your business…

The evolution of marketing: from Mesopotamia to Philip Kotler

The evolution of marketing: from Mesopotamia to Philip Kotler

The evolution of marketing did not begin in the last 100 years. To understand what he really is and where he is going, we need to go back to the beginnings of humanity.  Where there were businesses, there was advertising and marketing. Of course, not as we know it today: data-driven , with a focus on performance and return…

Marketing 5.0 explained: applying it to ALL businesses

Marketing 5.0 explained: applying it to ALL businesses

Marketing 5.0 is yet another classification by the great traditional and digital marketing guru, Philip Kotler.  Despite sounding new, the truth is that the term was coined during the pandemic, back in 2021.  Note: “back in 2021” seems to be an exaggeration, as it has only been 3 years since the book was released.  But the truth…

Marketing Automation: How to Do It and What Are the Best Tools on the Market
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Marketing Automation: How to Do It and What Are the Best Tools on the Market

We always hear about marketing automation tools , but many still don’t really know what this tactic is about and how to do it. It is also known that marketing automation has its due importance in the digital world, after all, it is through it that companies reach leads on a large scale and in a personalized…