Commercial Customer Service: What It Is and How to Use It to Sell More

Commercial Customer Service: What It Is and How to Use It to Sell More

To start, we must remember that every salesperson and company is also a client to someone else, meaning we all understand how important good commercial service is. This area is present throughout the entire purchasing cycle, from pre-sales to post-sales, playing a key role in a successful business and being a highly valuable criterion for…

Outbound Marketing: What It Is and When the Strategy Is the Best Option
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Outbound Marketing: What It Is and When the Strategy Is the Best Option

Outbound Marketing might often be seen as synonymous with “traditional marketing,” but that doesn’t mean it’s obsolete today. “If I’m already using Inbound Marketing, why should I care about Outbound?” This is a question asked by many since 73% of marketing professionals use Inbound as their primary approach. Let us show you why Outbound Marketing…

Marketing Books: The 34 Best Picks to Read in 2025

Marketing Books: The 34 Best Picks to Read in 2025

Changes and innovations in the world of digital marketing arise all the time. For this reason, keeping up with trends is essential for the success of your business—and Marketing Books can provide that. These works can open doors to valuable knowledge for your learning and career development. With that said, we’ve compiled the 30 best…

How Video Marketing Can Assist in the Sales Process

How Video Marketing Can Assist in the Sales Process

Videos are a trend in marketing and branding. Videos have at least 40% more chances of generating user interactions or clicks compared to other media. Since lead generation is a crucial process that precedes sales, we should explore new ways to attract people interested in our brand or solution. And even better: discovering ways to…

How to Do Cross-Branding and Co-Branding? Complete Guide and 7 Examples

How to Do Cross-Branding and Co-Branding? Complete Guide and 7 Examples

Have You Heard About Cross-Branding and Co-Branding? These strategies have been used by major brands for years, and now, with digital marketing, they are becoming increasingly accessible. Every day, hundreds of brands are launching joint research, reports, and all kinds of materials. To launch such materials, special attention must be paid to the branding of…