In this complete guide to churn rate, we’ll explain what this metric is, how to reduce it, the negative impact it can have on companies, and how to closely monitor it with integrated management. Let’s dive into the content? What Is Churn Rate? The churn metric monitors the revenue or customer losses your company experiences….
Marketers on duty already know how broad the field is and how much time, attention, and hands-on work it requires. Therefore, having a focal point to oversee strategy, track results, and manage the team is essential. That’s the role of the marketing manager. Keep reading this article to understand the responsibilities of this position, its…
Need to understand what link building is? In this article, we’ll explain everything about this technique and how it fits into SEO, CRO, and website optimization strategies. You’ll also find here recommendations of best practices so you can start applying them to your pages right away! Let’s go? What is Link Building? The link building…
Have you heard about the Spin Selling sales method? In this article, we’ll explain how it works, what its stages are, its pros and cons, and why the methodology, created more than 30 years ago, remains relevant today. Learn more about this powerful ally for sales professionals.Keep reading! What is the Spin Selling Methodology? Created…
The Main Goal of Any Company Is to Sell What It Produces However, to achieve this goal, many steps must be taken before the long-awaited “yes” finally comes — and to reach that answer, some tools from neuromarketing can help, such as mental triggers for sales. Widely used to create shortcuts in the customer’s decision-making…
The omnichannel strategy can transform the experience delivered to users, who today engage through multiple consumption channels. With this approach, the gap between online and offline interactions is narrowed — and the goal is to ensure the consumer no longer even notices the barriers that once existed between these channels. Learn more about this concept,…
When we talk about lead conversion, we often think of forms. Here, we’ll show why they are outdated and no longer effective.
A slow website causes several issues for marketing strategies — and it also hides other serious problems. Learn more in this article.
Digital marketing on Reddit revolves around both paid and organic traffic, just like any other social network. Learn more in this article.
According to the report published by HubSpot in 2021, lead generation is the main goal of marketing and sales professionals today. With the tools available online, this strategy is enhanced and brings even better results, such as pre-qualified contacts and increased conversion rates. If you want to gain this kind of competitive advantage, a chatbot…
Doing research with AI doesn’t have one specific method. It’s up to you to decide how to approach it. But there are some essential best practices — and a few hacks too.
And if you’re handling your marketing alone, can AI tools really function as an entire team? Find out in this article.
What is black hat in digital marketing? And what happens to websites that use techniques and tactics considered black hat?
And if you’re on your own to handle your marketing, can AI tools really work like a full team? Find out in this article.
The funnel has changed drastically. So much so that even calling it a funnel is starting to sound crazy. Meet the messy middle.
A/B testing is absolutely necessary to everything in marketing? Kinda, yeah. But there different approaches to it. Learn more.
Emotional intelligence is just a fancy name. In reality, when you apply it to sales, what you get is good ol’ copywriting.
ROI in marketing. Yes. Everybody talks about it, but very few people are actually looking at it to understand it better.
When a company starts to grow and has clear goals to scale operations and boost business, the creation of specialized teams in each operational area becomes inevitable. One of these teams is marketing, responsible for brand positioning and promotion, lead generation and qualification for sales, and all necessary support to boost sales results. If you’re…
If you want to demonstrate the impact of your actions, you need to create marketing reports. Check out the best tips and templates to get started now!
