What is a Call to Action (CTA), How to Create One, and Examples for Inspiration

If you want to persuade visitors to take action, you should know that the Call to Action (CTA) is essential. This element is used to indicate and guide users toward the action your company wants them to take. Created long before the digital age, the CTA was already present in print and television advertisements. Remember,…

13 Mental Triggers for Sales That Still Work in 2025
|

13 Mental Triggers for Sales That Still Work in 2025

The main goal of any company is to sell what it produces. However, to achieve this goal, several steps must be taken before the long-awaited “yes” appears—and to reach this answer, some neuromarketing tools can help, such as mental triggers for sales. A widely used tactic to create shortcuts during a customer’s decision-making process, a…

Everything and More about Digital Marketing Funnel [Complete Guide]

Everything and More about Digital Marketing Funnel [Complete Guide]

The marketing funnel, or digital marketing funnel, is the primary tool for brands and businesses that want to analyze consumer behavior. With it, you can identify areas for improvement in the buying journey, as well as opportunities for growth, lead generation, and qualification. A digital marketing funnel also helps you uncover potential bottlenecks in your…

What is Copywriting and How to Convert Using Copywriting?

What is Copywriting and How to Convert Using Copywriting?

Have you heard of copywriting and how this is a powerful tool for increasing your conversion results? Copywriting is the type of communication aimed at generating an action as a response. If you want your company’s materials to have persuasive articles, you need to check out the complete content we’ve prepared on the topic. Keep…

How Video Marketing Can Assist in the Sales Process

How Video Marketing Can Assist in the Sales Process

Videos are a trend in marketing and branding. Videos have at least 40% more chances of generating user interactions or clicks compared to other media. Since lead generation is a crucial process that precedes sales, we should explore new ways to attract people interested in our brand or solution. And even better: discovering ways to…

Basic and Advanced Strategies for the Top of the Funnel

Basic and Advanced Strategies for the Top of the Funnel

Think about attracting clients, but the digital marketing world is becoming increasingly competitive. Your business platforms may have lots of traffic and followers, but your conversion rate is low. With that in mind, Leadster prepared this content about the first part of the sales funnel strategy: the Top of the Funnel. Follow the article to…