15 Best Landing Page Examples to Generate More Leads
One of the most widely used tools in digital marketing for lead acquisition is the Landing Page.
This type of page, focused on conversion, can be used in various strategies and for different stages of the sales funnel.
If you want to learn:
- What this tool is and how it works;
- How it differs from a company website;
- The most common types of Landing Pages;
- The rules for successful conversion pages;
- The best practices aimed at conversion;
And also check out a practical list of Landing Page examples for inspiration, keep reading this complete article we’ve prepared on the topic.
Shall we start?
What is a Landing Page?

The term Landing Page can be translated to English as “destination page” or “landing page.”
It is used to refer to pages created with a very clear conversion goal.
Every aspect of a Landing Page, from structure to content distribution, is centered on this focus, making it the target destination for various brand channels.
For instance, you might direct links from a paid media campaign to a specific Landing Page because its content is what you want to deliver to the visitor.
Landing Page vs. Company Website
The key difference between Landing Pages and company websites is that Landing Pages are created with specific objectives and a focus on conversion.
They can be used to convert visitors into leads, provide attractions for qualifying already-generated sales leads, or even facilitate sales conversion.
Pages on a company website may serve as Landing Pages, but Landing Pages don’t necessarily have to be part of the brand or company’s main site.
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What is the Purpose of a Landing Page?
The main function of a Landing Page is to drive conversion.
By conversion, we mean the goal set for the page, which can take on various forms.
It could be converting a visitor into a lead, a lead into a qualified lead, or a qualified lead into a sale…
In general, the Landing Page must attract and hold the user’s attention, convey the message quickly and clearly, and direct them toward an action.
This could involve filling out a static form, creating an account, interacting with a chatbot, or even completing a purchase.
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Types of Landing Pages

As we mentioned, different examples of Landing Pages can be used for different purposes.
The formats can also be adapted to fit both the goals and the various stages of the desired audience’s buying journey.
Here are some of the main formats:
Capture Page
Focused on converting visitors into leads, landing pages offer something of interest to the user, who in return provides personal contact information. With this data in hand, your company can begin a closer relationship and start the qualification process through the designed marketing and sales funnel.
With Leadster, you can create customized landing pages for each campaign, objective, destination, and audience.
➡️ Check this out: Lead Generator - The 19 Best Lead Generation Tools for Your Website
Qualification Page (Progressive Profile)
Landing Pages can also be used to qualify the leads you already have in your database by understanding if they are progressing through the funnel and identifying if they have the desired profile to eventually become a customer.
On qualification LPs, since you already have an established relationship between the user and the brand, it becomes easier to gather additional data and relevant information about them.
Let’s look at the example from Drift, where, after the user converts through rich content, they are redirected to this page with a chat in the corner, aiming for further qualification.

Thank You Page
The LP in the format of a thank-you page, or Thank You Page, is used right after the capture or qualification page. After the conversion, the user is redirected to this page, which usually includes a thank-you message and may also provide suggestions for other materials of interest or next steps.
Let’s look at the example from Olist:

Sales Page
Landing Pages can also be used at the bottom of the funnel, aimed at converting customers. This type of LP should describe the benefits of the products or services, may include social proof, offer free trials, and have a call to action focused on completing the purchase.
Leadster itself has several LPs of this type, designed to generate more sales. Here’s an example geared toward B2B companies seeking more qualified quotes:
How to Create a Landing Page?
There are several ways to create a Landing Page.
Some software and platforms are designed specifically for this purpose, and this tool can also be found within comprehensive marketing automation platforms.
Examples of such tools include HubSpot, RD Station, MailChimp, Unbounce, etc.
Another way to include LPs in your strategy is by hiring freelancers, agencies, and developers who can either use these tools or build pages from scratch.
Read: Site Optimization: Should You Focus on SEO or Conversion?
The Secrets of High-Converting LPs

1. They Are Targeted to the Audience
For an LP to achieve its goal, it must precisely match the language, expectations, and desires of the target audience.
This will only happen if there is a clear understanding of the audience and the market.
Conduct research with actual consumers, explore your brand’s communication history, and review the results obtained with each material and action.
Get to know your consumer, understand what stage of the funnel they are at when they reach that page, and apply the appropriate language for the users.
Focus on their pains and needs, how they search for solutions, and how they consume information, products, and services from different companies and segments.
2. They Deliver What Was Promised in the Link
LPs can be promoted through emails, automation flows, links on social media and blogs, and ads in various formats.
You need to ensure that the hook used to capture the user’s attention for the click aligns with what they will find on the Landing Page.
After all, there’s nothing more frustrating for a visitor than clicking on an ad and not finding what was promised there.
The communication and elements used should also maintain continuity throughout this journey.
Therefore, keep a consistent identity and standardization.
3. They Are Clear, Concise, and Attractive
You have only a few seconds to capture the visitor’s attention and convince them to take the desired action.
That’s why successful conversion pages focus on presenting the offer clearly and attractively.
Make your visitor quickly decide that this is the page they need to convert on to gain a benefit that will make a difference for them.
4. They Allow for Results Analysis
Whatever platform or provider you choose to build your Landing Page, make sure you’ll have access to the page’s data.
These metrics are essential for understanding the page’s effectiveness and tracking its history, as well as for monitoring optimizations and their results.
Metrics will define your goals, guide your next steps, and provide insights into what worked or didn’t resonate with your audience, helping you create Landing Pages with increasingly higher conversion rates.
With these tips and examples, you can start building your brand’s Landing Pages for lead generation strategies.
Remember, some factors can further increase conversion rates, and you can integrate other tools with LPs to improve results.
One example is conversational marketing, using chatbots on pages instead of static forms.
This type of marketing enables real-time, personalized brand-consumer dialogue, simulating human interaction and assisting consumers at different stages of the sales funnel.
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