Why Conversational Marketing is a Necessity in 2024

Conversational Marketing is one of the most powerful strategies for lead generation, sales processes, customer service and support.

It brings together tools and solutions designed for each stage of the sales funnel and makes it possible for businesses to grow on a large scale.

Do you want to know more about it, what are the types of application, benefits and much more about this trend that continues to grow in 2024?

Let’s go, then!

What is Conversational Marketing?

Conversational Marketing or Conversational Marketing makes dialogue between brands and consumers possible in real time, in a personalized way, simulating human service and helping consumers at different stages of the sales funnel.

Through tools such as virtual assistants and chatbots , using technologies such as Big Data and Artificial Intelligence, Conversational Marketing brings visitors, leads and customers to interactive conversations, capturing data, qualifying and generating engagement, satisfaction and improving the consumer experience .

Conversational Marketing Examples

Any form of communication with your visitor or customer, through an automation tool, can be part of your Conversational Marketing strategy.

There are some formats of tools that can be applied to the most diverse channels, such as telephone, WhatsApp, website, social networks, etc. Put a free WhatsApp Button on your website!

Chatbots

Chatbot names a type of artificial intelligence system that generates automated conversations and interaction between system and consumers, through pre-defined texts.

This tool can be applied by simulating human service within a context with which the consumer is already familiar: that of instant messaging.

Interaction is created through scripts — a series of questions, keywords or choice options that can be addressed by users and through pre-defined rules in the system, with quick reaction responses to each of them.

They can be used to clarify doubts, actively approach visitors, assist commercial processes and even process payments.

Chatbots also have the function of guiding consumers through the shopping journey, understanding each individual’s maturity in relation to conversion and offering the right type of persuasive content for them.

Online chat

Online chats , widely used on websites and applications, such as support, SAC and customer service, are designed to provide information or resolve doubts about a product, service or features.

This type of chatbot works as a type of automated FAQ and is interesting because it quickly delivers exactly the answer to the question they have to the visitor, without them having to look for it.

Virtual assistants

The main difference between intelligent virtual assistants and chatbots is the type of dynamics, rules and technology explored.

At the same time as they need to be able to answer questions, they need to do so in a human, conversational and entertaining way.

Intelligent virtual assistants work based on Machine Learning , with more robust processing that learns as the amount of data captured increases.

Examples such as Siri, Alexa and Google Assistant fit into the classification of virtual assistants, with greater complexity and capable of storing data and learning from it over time. You may also be interested: Marketing or Customer Service Chatbot? How to Choose the Best Chatbot for your Company

5 Benefits of Conversational Marketing

1. It’s customizable

Tools such as chatbots or intelligent virtual assistants make it possible to personalize interactions according to the user’s needs and responses.

As the tool is consumer-centric, it is able to deliver what the visitor wants, in the simplest and fastest way possible.

2. Increases conversion rates

These tools improve conversion rates, as they are more attractive than static forms and make users more comfortable in providing contact data, through personalized service and more fluid dialogue between brand and consumer.

3. Generates more qualified leads

By offering quick, easy and personalized service to visitors or users, your brand gains relevant information in every contact or interaction.

With automated service you are able to work in a more dynamic way than with static forms, capture data from your lead and start qualifying that contact from the beginning of the interaction.

You thus generate deeper knowledge about consumers, as you collect a much greater volume of information.

4. It’s scalable

The automation of processes and tools in Conversational Marketing is what allows the tool to be a scalable interaction option.

With a tool there is no limit to the number of services.

Chatbots and virtual assistants can answer visitors’ and users’ questions around the clock, 24 hours a day, every day of the week: when it’s most convenient for the consumer.

5. Enables data analysis

You now know the volume and origin of your leads, in real time and with data for strategic decision making.

As the tools are all digital and automated, analysis of results is also simplified and much safer, as the data is recorded.

Many tools even provide access to dashboards and extraction of reports with results, making the analysis process even easier.

Why You Should Use Conversational Marketing in 2024

Conversational Marketing tools work better than static forms, they open up space for fluid dialogue with visitors, leads, customers and users, they can reach a large scale and offer personalized service.

If you are still in doubt, know that Conversational Marketing is suitable for you especially if:

Need to improve conversion rates;
Do you want to intensify the qualification of the contacts generated;
Do you want to automate customer service and support;
Understands that the user demands immediate answers in the service and resolution of doubts regarding the functionalities of your product;
Do you want to put your salespeople in more strategic actions;
It is a company in the B2B sector and wants to change or implement a new way of service and sales process;
Its priority is to remove friction points in the shopping journey;
You want to improve consumer satisfaction and their experience with your brand.

Conclusion

Do you want to deepen your knowledge about Conversational Marketing and understand what type of solution would be ideal for you?

Here, on our blog, we share all the expertise we’ve gathered about chatbots and virtual assistants over the last few years.

Check out a selection of other articles about conversational marketing:

Good reading!

But hey: maybe that’s enough reading, right? You can see all we talked about in action today. Right now, even.

All you need to do is sign up for our free trial – no credit card required. Just click on this link and let’s start putting to practice everything we talked about!

Why Conversational Marketing is a Necessity in 2024

What is Conversational Marketing?