Let’s talk here about another important indicator for you to monitor in your marketing planning: Cost per Lead (CPL). Understand better the process, what it means, its importance, how to evaluate it, calculate it, and much more. Take advantage of the article to clear up your doubts, let’s go! What Does a Lead Mean? A…
Technical SEO is a very important subject. But in an e-commerce environment, where every page counts, it’s absolutely necessary.
Yes, this is the ultimate social commerce guide. In an article on the internet—no email, no downloads. See for yourself!
Have you heard of copywriting and how this is a powerful tool for increasing your conversion results? Copywriting is the type of communication aimed at generating an action as a response. If you want your company’s materials to have persuasive articles, you need to check out the complete content we’ve prepared on the topic. Keep…
UX and UI are separate, different things. Find out more about what they are and why they’re important. And also how to start applying it.
Finding your ICP is very important. But maybe it’s not exactly what you think it is. Find out for sure right now.
What is a target audience? Well, it’s the people you want buying from you. But much, much more thant that too.
See the main dates in e-commerce with tips on individual preparation for each of them.
See the list of the best Wix apps, both from the platform itself and those created by the community, with links, videos, and reviews.
See some examples of performance marketing and find out exactly what the term means. And of course, how to get started today.
Everything about selling digital products: what types exist, which are the best sellers, how to create your course, and how to start selling!
To start, we must remember that every salesperson and company is also a client to someone else, meaning we all understand how important good commercial service is. This area is present throughout the entire purchasing cycle, from pre-sales to post-sales, playing a key role in a successful business and being a highly valuable criterion for…
Outbound Marketing might often be seen as synonymous with “traditional marketing,” but that doesn’t mean it’s obsolete today. “If I’m already using Inbound Marketing, why should I care about Outbound?” This is a question asked by many since 73% of marketing professionals use Inbound as their primary approach. Let us show you why Outbound Marketing…
Changes and innovations in the world of digital marketing arise all the time. For this reason, keeping up with trends is essential for the success of your business—and Marketing Books can provide that. These works can open doors to valuable knowledge for your learning and career development. With that said, we’ve compiled the 30 best…
Videos are a trend in marketing and branding. Videos have at least 40% more chances of generating user interactions or clicks compared to other media. Since lead generation is a crucial process that precedes sales, we should explore new ways to attract people interested in our brand or solution. And even better: discovering ways to…
Have You Heard About Cross-Branding and Co-Branding? These strategies have been used by major brands for years, and now, with digital marketing, they are becoming increasingly accessible. Every day, hundreds of brands are launching joint research, reports, and all kinds of materials. To launch such materials, special attention must be paid to the branding of…
Consumer psychology needs to be taken into account. The reason? To sell more! But where to start? By reading this article with important definitions and tips.
Discover how to create digital ad articles with our size guide and free real-time character counter!
Building a relationship journey requires a lot of work. To get started, follow these tips we’ve prepared for you to begin today!
Creating marketing budgets is an essential task, no matter the service you offer. Learn about it and get 22 templates.
