Has Marketing 6.0 Arrived? What Does It Bring That’s Different?

Has Marketing 6.0 Arrived? What Does It Bring That’s Different?

Marketing 6.0 is the title of the new book by Phillip Kotler, along with Iwan Setiawan and Hermawan Kartajaya. Released at the end of 2023, it marks an important milestone in contemporary digital marketing. As always, Kotler is thinking ahead, envisioning the future while maintaining a sharp focus on the present. Everything presented in this…

 AI-Powered Customer Service: What You Can Do Today

 AI-Powered Customer Service: What You Can Do Today

The world is revolving around AI, and it’s becoming hard to distinguish what’s possible from what’s merely a promise in AI-powered customer service. Most people want something very simple: a fully automated service, hassle-free, that works for contextual inquiries. For example, they want a system that works almost like magic — someone visits a website,…