[TOP 5 Channels] Lead Generation for Small Businesses: Easy How-to
Lead generation is crucial for the survival of a business, especially smaller ones. The quest for potential clients can determine a company’s fate. After all, there’s nothing more volatile than the current economic landscape.
For example, nobody expected a pandemic to impact the world in 2020.
Many companies had to transition their entire operations to the digital world within weeks. However, the question remained: where and how to find new clients?
What is lead generation?
Lead generation is precisely the solution to this problem. In essence, it’s the process of attracting people interested in a product or service. The goal is to present the solution and turn them into customers.
There are many strategies for generating qualified leads. Today, content production and the use of CRM systems, just to highlight a few examples, are the most effective means of capturing these potential clients.
Based on these, below are the top 5 lead generation channels for small businesses.
5 Lead Generation Channels
1 – Website
Having an updated website with good usability is still one of the main sources for lead generation.
However, it’s important to emphasize investment in paid media. SEO techniques are important, but investing in platforms like Facebook Ads, Google Ads, and LinkedIn Ads is essential for generating traffic and increasing customer conversion rates.
The advantage here is not relying on organic traffic or Google rankings. After investing in paid media, a small business has the opportunity to confirm positive results as early as the first day of the campaign.
Even so, if possible, it’s beneficial to fill the site with testimonials from satisfied customers and informative videos, for example. This increases visitor trust and greatly aids in lead generation.
2 – Blogs
Producing quality content for blogs is one of the most effective ways to generate qualified leads. One of the advantages for small businesses is the low cost and high return these posts can provide.
When someone searches for a product or service on the internet, they naturally access search engines like Google. Through keywords, they can find the desired solution. However, since there are many competitors, standing out is crucial.
By producing optimized content based on SEO techniques, a small business has the opportunity to appear in the top search results. It’s already proven that most potential clients only access these links. This means that after analyzing information about the company, they’ll close deals through these links.
Therefore, investing in blogs and producing relevant content is still one of the best ways to generate leads.
3 – Social Media
Perhaps the main channel for lead generation, regardless of company size. Moreover, there are numerous possibilities. A business can, for instance, focus on lead generation on Facebook.
On this platform, a company can share relevant content and also invest in advertising. Using tools like Facebook Ads, any business can attract leads with high conversion rates.
Another platform with high engagement rates is Instagram. Once just a photo-sharing app, it’s now one of the most influential content production platforms.
Small businesses shouldn’t miss out on this opportunity. Therefore, it’s crucial they attract leads through stories, IGTV, Reels, feed, among other attributes of this social network.
Among all platforms, Instagram undoubtedly offers the greatest potential for generating qualified leads for smaller businesses.
4 – WhatsApp
This turns WhatsApp into a machine for generating qualified leads. After all, every person who contacts the company is automatically registered as a new lead in the system. This allows a small business to conduct much more optimized sales prospecting.
For entrepreneurs, there’s also WhatsApp Business. It works like the familiar version but has exclusive features for entrepreneurs. One benefit, for example, is integrating WhatsApp with CRM platforms.
5 – Email Marketing
Yes, email marketing is still one of the biggest lead generators for small and large companies. Therefore, it’s crucial for a business to keep the website or blog updated and offering new content.
This way, the business has the opportunity to nurture leads with tailored email content. For those using CRM, automating certain processes is possible.
If a customer adds something to the shopping cart of an e-commerce but doesn’t complete the purchase, the software automatically sends an email to that lead.
I hope you found our tips helpful! Start generating leads in your website today: install Leadster and let the chatbot do the heavy lifting!
