How to Use ChatGPT? 10 Simple Uses and 7 Advanced Commands

The world has doubts about how to use ChatGPT. But these doubts vary for each person.

Certainly, there are people who know how to use and already use ChatGPT every day at work. But even these power users will still encounter difficulties with some of ChatGPT’s more advanced functions, such as its instructional models and pricing.

And of course, there are many people who know how to access it but have doubts about how to use ChatGPT to its fullest capabilities.

This is completely normal for two simple reasons: first because it’s something new, and second because ChatGPT is an Artificial Intelligence based on natural language.

This article seeks to answer some of these doubts by showing the complete functioning of ChatGPT: its free version, its paid version, and its features for developers.

Shall we?

What is ChatGPT?

ChatGPT is an application from OpenAI, a company that develops creative artificial intelligences. Its other highly successful product is DALL-E 2, which generates original images from text prompts provided by its users.

As an AI that communicates on any subject using text, ChatGPT is being seen in the media today as a true creative revolution in the world, capable of even replacing humans in various functions.

It is a generative AI, meaning that when a user sets a prompt—e.g., asks a question to Chat—the application compares information and words in its database to deliver the response in continuous text form.

Today, ChatGPT is already integrated into the Bing search engine, which uses the feature in a tab similar to Google’s “I’m Feeling Lucky.” Instead of having normal search results, people can chat with ChatGPT about the topic being searched.

The future of ChatGPT is still uncertain. On one hand, many people think it is the true professional apocalypse. On the other hand, some say that it will not change society, research, or work at all.

Our opinion is that it exists to be used and to optimize work at all possible levels. In fact, here at Leadster, we ourselves have the functionality of creating callouts in the chatbot using ChatGPT.

But its uses will become increasingly specific, and its role in society will become larger and more difficult to notice.

What is DALL-E 2 and Midjourney?

Midjourney is an independent laboratory, different from OpenAI, which is a startup that brings together various AI-focused products.

The Midjourney laboratory developed the Midjourney application—perhaps because they are part of an independent laboratory, the team decided to save even on the name. 😅

While DALL-E 2 is a product of OpenAI, which is also the creator of ChatGPT.

Understanding these two AIs is easy: what ChatGPT does with text, DALL-E 2 and Midjourney do with images.

Basically, the user provides a prompt to the tools, and in a few seconds, they deliver unbelievable results. Like this one, for the prompt: “a selfie for Gandalf the Grey’s first tweet”:

Source: Midjourney Discord

The possibilities for the use of artificial intelligence are enormous. And they are already beginning to be explored as more and more people understand how to use ChatGPT.

Midjourney is still in the Beta phase. Accesses are granted on the laboratory’s Discord. DALL-E 2 is already available for use on the OpenAI website, provided you purchase credits.

And speaking of which:

Where is ChatGPT Already Used?

The use of ChatGPT is still quite restricted, as the application itself is still very young and in its early versions.

Its biggest use today is in the tool’s own conversation interface, where you can formulate any question you want and receive a real and useful response.

Therefore, ChatGPT is already being used for writing emails, creating product descriptions, drafting briefs, and other digital marketing activities.

But its most famous use so far is on Bing, and its most widespread use is in the app’s own interface.

It is also already being used in conjunction with other applications through API integrations. It’s our case here at Leadster.

How to use ChatGPT

Understanding how to use ChatGPT also involves understanding how you want to use it.

Here in this article, we will enumerate the three possible uses of ChatGPT today, considering the direct interface between the user and the tool—meaning, without third-party applications.

Using ChatGPT today is very simple, both in its free form—the ChatGPT 3.5 Turbo—as well as in its paid versions, more geared towards developers and content professionals.

But the paid versions come with very common questions. Which version to use? How to implement it? How can I build my application using ChatGPT?

We’ll answer all of that for you now. Ready?

Using Free ChatGPT

Using free ChatGPT is the most popular way to use Artificial Intelligence as a whole today.

It is by far the AI with the largest number of users in Brazil and worldwide. In fact, ChatGPT is the app with the highest user growth in the history of humanity. 🚀

Using it is quite simple. You just need to access the website, sign up quickly, and start asking your questions.

You can create multiple tabs to chat with ChatGPT, organizing your work and separating each topic. Or you can simply have a long conversation and extract the information you need.

Either way, ChatGPT in its free version is the simplest to use of all. And the paid versions, how do they work?

How to Use ChatGPT Plus and GPT-4?

ChatGPT Plus is already available worldwide costing $20 per month.

It comes with some advantages, such as full availability even during peak hours and automatic upgrade with new AI updates.

This is actually the most important point. For example: GPT-4, the latest model from OpenAI, is only available to those with a plus subscription.

To subscribe, you need to access ChatGPT (the App, not just the website) and click on “Upgrade to Plus” in the bottom left corner of the screen.

Then, just confirm your information and choose a payment method. Currently, only credit cards are accepted by the platform.

Building an Application with ChatGPT

The best way to build an application using ChatGPT is by integrating it with its API through a plugin.

This is a very technical subject, but it is possible to create a simple plugin with the help of OpenAI itself.

Anyway, to create a ChatGPT plugin and implement it in your application, you will need to follow the steps below:

Go to platform.openai.com;
Click on “Build a ChatGPT Plugin”;
Follow the instructions from the “Getting Started” section of the documentation. Click the link to go directly to it.

After creating the plugin, you will need to incorporate it into your API and provide some permissions for interaction with other plugins to improve the user experience.

10 Basic Uses of Free ChatGPT

Everything okay so far? We’ve talked about what ChatGPT is, the difference between ChatGPT 3.5 Turbo (the free version) and ChatGPT Plus (which includes GPT-4), and how to create applications using a GPT plugin.

Now let’s move on to a more hands-on part of this article. We need to discuss some real uses of ChatGPT that are already being used in the world of business, marketing, and advertising.

The success of an AI is directly related to how you use it. You can’t miss the nail and then blame the hammer. 😅

So now let’s see together how to use ChatGPT in practice, for the elaboration of some of the most requested materials in the corporate and digital marketing world.

Starting:

Briefings

Briefings are very simple to do in ChatGPT. But it is important to understand that, despite seeming to know everything, its limitations are quite large.

One of them: the free ChatGPT only has information until the end of 2021. So, it won’t be able to brief on any current subject. The problem is that it doesn’t hesitate to try and lie—be very careful!

To request a briefing from ChatGPT, you just need to create an interesting prompt. Let’s see how it would create the briefing for this article you are reading now?

Prompt: Hello, Chat! I would like a simple briefing for a blog article. The text should have a maximum of 2,500 words. The central theme and keyword are “how to use ChatGPT”.

Result:

Section 1: What is ChatGPT

Brief explanation about ChatGPT and how it works.
History and development of the GPT-3.5 model.
ChatGPT’s capabilities in generating natural text and answering questions.

Section 2: Practical Applications of ChatGPT

Use of ChatGPT in areas such as customer service, technical support, and content writing.
Concrete examples of successful application of ChatGPT in these areas.

Section 3: How to effectively use ChatGPT

Tips for using ChatGPT efficiently and maximizing its benefits.
Importance of clear and specific instructions when interacting with ChatGPT.
Examples of commands and question formats to obtain better results.

Section 4: Best practice tips to enhance the experience

Suggestions for improving the experience when using ChatGPT.
Complementing the use of ChatGPT with human review and other tools.

Conclusion:

Recapitulation of the main points discussed.

Highlighting the potential of ChatGPT to improve communication and efficiency in various areas.

Encouragement to readers to explore and experiment with ChatGPT in their own communication activities.

Translation

ChatGPT is also great at translating texts into any language!

This is very important in research on more complex subjects, as most references end up being in English.

But let’s be clear about one thing: the translation service has existed on Google for years. There’s Google Translate and YouTube’s Closed Captions system, as well as automatic translation of web pages.

The issue is that, even with all this, ChatGPT is capable of discussing a specific translation or bringing meanings that are not direct translations. Colloquialisms, for example, are only resolved by explanations.

If you ask Google Translate to translate “out of the frying pan and into the fire” into English, the result won’t make sense. But if you ask ChatGPT what Brazilians mean by that expression, it explains it to you and even suggests a related term.

See an example below of how to use ChatGPT for translation:

Prompt: Translate this—”The marketer’s dream is to have reliable content being published, relevant leads being generated, and high-value sales from all this effort”.

Result: “O sonho do profissional de marketing é ter conteúdo confiável sendo publicado, leads relevantes sendo gerados e vendas de alto valor resultantes de todo esse esforço.”

Script Writing

Scripting a video isn’t difficult, but it takes time. You need to think about scenes, cuts, and what to say, all connected in a way that the video is enjoyable to watch.

ChatGPT can also help you with that. But beware: in creative work, a writer is much better than Artificial Intelligence.

They are still very necessary in all stages of the process, and Artificial Intelligence, in many cases, offers you a starting point. It’s the creative team’s responsibility to develop this base.

See the result for yourself below:

Prompt: Remember the previous briefing? Now create a video script with it.

Result:

Introduction:

Presenter greets and introduces the video’s theme.
Brief explanation about the importance of effective communication.

Section 1: What is ChatGPT

Presenter explains the concept of ChatGPT and how it works.
Brief history and development of the GPT-3.5 model.
ChatGPT’s capabilities in generating natural text and answering questions.

Section 2: Practical Applications of ChatGPT

Presenter discusses the different areas where ChatGPT can be used, such as customer service, technical support, and content writing.
Concrete examples of how ChatGPT has been successfully applied in each of these areas.

Section 3: How to effectively use ChatGPT

Presenter gives tips on how to use ChatGPT efficiently;
Explanation about the importance of providing clear and specific instructions;
Examples of commands and question formats;

Closing:

Recapitulation of the main points discussed in the video.
Highlighting the potential of ChatGPT to improve communication;

SEO Writing

This will be a bit difficult to put the example here, but I tested it and by far it was the most flawed result ChatGPT was able to deliver.

All the other materials so far are very objective, a set of instructions. But when ChatGPT decides to venture into creativity itself, the result gets worse as the word count increases.

This is not to mention the hallucinations and even lies it tells during the writing. An editor is essential to create an article like this.

We are still not at the stage where Artificial Intelligence can create articles with the three main points of SEO writing: good readability, good content, and accuracy in information.

E-mail creation

Emails are also one of the weak points of ChatGPT.

It can create any message and talk about anything, but its language still falls short of the best copywriting principles and models.

Because of this, the result ends up being very basic and — no offense, Chat — quite dull.

With the Plus version, you can “teach” your company’s communication to ChatGPT. Over time and with several attempts, it becomes closer to what you are expecting.

In the example below, ChatGPT delivered an email completely off Leadster’s communication guide. Teaching the machine is important to achieve better results.

But it will still be necessary to work with at least one writer by your side to ensure the best outcome.

See the result for yourself:

Prompt: Chat, create a simple email, with a maximum of 250 words, talking about a new Leadster launch event. An imaginary webinar to celebrate the 500 thousand leads generated by your clients, with the presence of the entire marketing team and CMO & Founder Gustavo Luby.

Result:

Subject: Join our exclusive webinar to celebrate 500 thousand leads generated!

Dear [Recipient’s Name],

We would like to invite you to a very special launch event at Leadster. We are celebrating the generation of 500 thousand leads by our clients! Join us in our webinar “Conquering New Horizons: 500 Thousand Leads and Counting!” with the presence of the entire marketing team and our CMO & Founder, Gustavo Luby.

Date: [Event Date]

Time: [Event Time]

Duration: Approximately [Webinar Duration]

Sign up at [Include Registration Link] and secure your spot to learn valuable insights and inspiring case studies from our standout clients.

We look forward to seeing you at the webinar and sharing valuable knowledge.

Sincerely,

[Your Name]

Leadster Team

Article Summaries

One of the most interesting commands of ChatGPT is “summarize.”

It is very useful for those who need to summarize articles and want to understand how to use ChatGPT without all materials produced practically looking the same, with that “ChatGPT look.”

To use the summary mode, simply put in a text and specify how much you want to summarize it, both in percentages and in absolute numbers.

Or even abstract concepts too, like “Just reduce a little” or “Summarize in a few words.”

See the example of the previous email summarized by ChatGPT:

Prompt: Great! Now reduce this email by 30%.

Result:

Dear [Name],

We invite you to a special event at Leadster, where we will celebrate the incredible milestone of 500 thousand leads generated by our clients! Join us at the webinar “Conquering New Horizons: 500 Thousand Leads and Counting!” with our marketing team and the CMO & Founder, Gustavo Luby.

Date: [Event Date]

Time: [Event Time]

Duration: Approx. [Webinar Duration]

We hope to see you there!

Best regards,

[Your Name]

Leadster Team

Creation of Full Posts with ChatGPT and Canva

In our article about artificial intelligence tools and marketing agencies, we showed how Canva has been evolving a lot lately, offering AI based on ChatGPT to create texts.

This functionality is quite nice, and it is complemented by the Text to Image feature that Canva also recently launched.

See how to use ChatGPT to deliver the post text at the same time as it delivers the image prompt:

Prompt:

Create a social media post about the Lead Generation Outlook 2023, created by Leadster and launched in partnership with HubSpot and RockContent.

Also, create a prompt for Canva Pro’s Text to Image functionality (use the same parameters as DALL-E 2).

Result:

[Image]

An image with an ascending bar graph representing the growth of lead generation in 2023. The logos of Leadster, HubSpot, and Rock Content are present, and the central text highlights the title “Lead Generation Outlook 2023.”

[Post]

Discover the Lead Generation Outlook 2023! Leadster has released, in partnership with HubSpot and RockContent, a comprehensive report on the latest trends and insights in lead generation. Access the link to get valuable information and best practices to boost your growth in 2023.

Reports

ChatGPT can also gather information and data you provide and turn them into super professional and complete reports.

But it is also important to be very careful and work in parts. Instead of putting all the information directly into ChatGPT, you can put in data by data, and ask for more depth in each one.

See the test with a simple report:

Prompt: Chat, I need you to create a simple report, with a maximum of 300 words, about the following data from a digital marketing agency:

Growth of organic traffic in 1 year: 60,000 new users, an increase of 70%
Increase in followers: 8,000 new followers in 1 year
Lead generation: 5,000 new leads generated
Revenue increase: over 150%

Result:

Digital Marketing Agency Performance Report

ChatGPT can also gather information and data that you provide and transform them into super professional and comprehensive reports.

But it’s also important to be very careful and work in parts. Instead of putting all the information directly into ChatGPT, you can input data by data, and ask for further elaboration on each one.

See the test with a simplified report.

Prompt: Chat, I need you to create a simple report, with a maximum of 300 words, about the following data from a digital marketing agency:

Growth of organic traffic in 1 year: +60,000 users (70% increase)
Increase in followers: +8,000 in 1 year
Lead generation: +5,000 new leads
Revenue increase: +150%

Result:

In 1 year, our digital marketing agency achieved remarkable results. Recording +60,000 users in organic traffic (+70%), we demonstrate the effectiveness of our SEO strategies.

We gained +8,000 followers on our social media, expanding our reach and engagement. We generated +5,000 leads, thanks to content marketing strategies and targeted campaigns. Revenue increased +150%, reflecting our success with clients. We thank you for the ongoing partnership and will continue to drive growth and success.

Digital Marketing Agency Team

Commercial Presentations

How to use ChatGPT to make commercial presentations?

Well, one of the features could be Canva itself, which offers text according to your prompts. You can make slide by slide there, and whenever you need text, ask ChatGPT integrated into the tool.

Another solution is to ask directly to ChatGPT. It can create a model similar to the content briefing or video script.

Product Descriptions

Those who work with e-commerce, marketplaces, and online sales in general know the pain of creating good descriptions for their products at scale.

Creating one or two is fine. Now creating 200? 300? Very complicated, and you probably would have to rely on a team of writers.

And that’s where the problem comes in: even hiring writers, you will still need to review each piece of content. Any repetitive and lengthy demand requires a lot of time and great writers — finding both together is almost impossible.

ChatGPT solves this problem, but it is recommended that you use ChatGPT Plus, which already has an image analysis feature, to help you in this task.

See an example of how to use ChatGPT 3.5 to create product descriptions:

Prompt:

Create a description of a blue metal mechanical pencil, 10 centimeters tall, 0.5mm graphite, from the brand Pentel, used by architects. Its main qualities are: durability, style, firmness in the stroke, and savings in the graphite. At most 200 words.

Result:

We present the Pentel blue metal mechanical pencil, an essential choice for architects. Standing at 10 cm tall, it offers durability, style, and precision. Its sturdy metal body withstands daily use, while its elegant design adds an aesthetic touch to the tool. The 0.5 mm graphite provides precise and clear lines, ideal for drawings and technical notes. Additionally, the pencil stands out for its graphite economy, reducing waste and costs. This mechanical pencil is indispensable for professionals who value quality and efficiency in their creative work.

How Leadster Uses ChatGPT in Conversational Marketing Chatbot

We recently launched the functionality of creating personalized calls with ChatGPT in Leadster’s chatbot.

The operation is very simple: first, our tool will read the content of your website. This is automatic and takes about 7 days.

Then, you can create personalized calls directly on the platform. The Chat offers several options, and there is the possibility for you to generate completely new ones.

But you can see that in action. Just try out the Leadster chatbot for 14 days – it’s free, no credit card required – to understand how the platform works.

Thank you very much for reading, and I hope this text has helped you a lot. Any questions, you can leave them in the comments, and we’ll answer them all, okay?

Best regards, and we’ll see you in the next article!

How to Use ChatGPT? 10 Simple Uses and 7 Advanced Commands