Conversion Rate: What It Is, How to Calculate It, and What Is the Ideal Conversion Rate?

According to projections by Forrester Research, B2B transactions are estimated to reach $1.8 trillion by 2023.  

That’s impressive, but you might be wondering: what does this have to do with conversion rates? Let me explain!  

For your business to achieve strong results and be part of the group generating trillions of dollars in sales, you need to analyze your conversion rate.  

This metric will show you whether visitors to your platforms are achieving the goals predefined by your company.  

With that in mind, we’ve prepared an exclusive, comprehensive article about conversion rates.  

Let’s dive in!  

What Is a Conversion Rate?  

The conversion rate is the percentage of visitors to your pages who complete a specific, desired action.  

This action will depend on what you define as a conversion for that particular initiative or material.  

A conversion is a measurable action you expect from your visitor. Examples include:  

• Filling out a form  
• Initiating your online chat  
• Registering to receive a discount coupon  
• Completing a purchase  
• Signing up for a free trial  
• Upgrading a plan  
• Downloading an e-book  
• Subscribing to a newsletter  

Remember, the definition of what constitutes a conversion directly impacts the calculation performed.  

How to Calculate Conversion Rate? 

To calculate your conversion rate, you need to track the data from your campaigns and marketing materials.  

With this information, the calculation is straightforward:  

Conversion Rate = (Total Conversions / Total Visitors or Leads or Opportunities) x 100  

Visitors to Leads  

Conversion rates can be monitored across all stages of the purchase journey, becoming more complex as the journey narrows.  

The first step is measuring the conversion rate of visitors into leads.  

For example, let’s say you want to calculate the conversion rate of a landing page offering a downloadable resource, like an e-book.  

The conversion rate will be determined by comparing the total number of page visitors to the number of visitors who filled out their details and downloaded the material.  

Example: 

In this case, the conversion rate of the fictional landing page during the analyzed period was 15%.

Leads to Opportunities  

Once your company gathers contact information, the visitor becomes a lead.  

The next step involves nurturing and qualifying these leads by providing valuable information and gradually building interest in your solution or product.  

At this stage, you can track the conversion rate of leads into qualified leads or opportunities.  

Thus, what changes in the formula is:

Conversion Rate = (Total Opportunities / Total Leads) x 100  

🔎 Think you'll like this: Qualified Lead: What It Is and How to Generate Qualified Leads

Opportunities to Customers  

After consumers become business opportunities, commercial strategies focused on persuasion and stimulation come into play, ultimately aiming for the company to secure sales.  

The sales conversion rate depends on the qualification carried out throughout the entire process and the company’s interactions with the consumer.  

After all, well-qualified leads reach the sales team at the right time with much higher chances of closing a purchase or contract.  

The formula at this stage is:  

Conversion Rate = (Total Sales / Total Opportunities) x 100  

What Is a Good Conversion Rate?  

We’ve already mentioned here that analyzing the conversion rate is one of the best ways to measure the performance of your marketing efforts.  

In general, the better your conversion rates, the better your results and the more effective the strategies you’re applying to achieve them.  

In other words, the conversion rate is interconnected with the company’s other results but is relative to the characteristics of your business.  

Therefore, if you want to know what constitutes a good conversion rate, it’s essential to conduct benchmarking, understanding the type of conversion being analyzed (visitors to leads, leads to sales, etc.) and the specifics of your market segment.  

It’s also worth considering the expected user action.  

For example, it’s clear that top-of-funnel materials and pages (such as free e-books and infographics) will have a higher conversion rate than a sales or bottom-of-funnel page.  

Read also: How to Use Google Optimize to Boost Website Results 

Ideal Conversion Rates  

What Is the ideal conversion rate?  

The truth is, there’s no single answer to this question.  

Let’s reflect with an example:  

Imagine one of your product pages received 240 visitors last month, and out of that total, 12 sales were completed.  

This means the page had a conversion rate of 5% (12 sales / 240 visits * 100).  

Is 5% a good conversion rate?  

Well, if you work at a car dealership, where the average ticket per sale is higher, a 5% conversion rate likely represents an excellent result!  

However, if your company sells t-shirts, for instance, you would need a much higher sales volume to achieve a good outcome.  

There’s no magic number to aim for, as the conversion rate varies depending on the stage of the buyer’s journey, the offer provided for conversion, and what your brand is asking in exchange for that conversion.  

As we mentioned in the section above, to guide your actions and articles focused on conversion, consider conducting benchmarking.  

Look for industry-specific information and research healthy conversion rates for each type of article, format, and channel.  

But don’t rely solely on this — a good conversion rate is one that delivers the results your company expects!  

Compare Your Website’s Conversion Rate with Your Industry Segment  

Benchmark Conversion Rates by Industry  

Benchmarking in marketing is a strategy aimed at monitoring the practices of other companies in the industry and across different sectors to use them as a reference.  

If you’re here to compare your conversion rate with that of other market segments, take a look at our list:  

• Real Estate: 1.53%  
• Software: 2.46%  
• B2B: 2.64%  
• Retail: 2.72%  
• Agencies: 2.91%  
• Education: 3.76%  
• Finance: 4.00%  
• Services: 4.02%  
• Legal: 5.12%  

6 Reasons to Monitor and Optimize Conversion Rates

If you’re still unsure why you should track your conversion rate, let me remind you: the conversion rate is one of the most important metrics for anyone investing in digital marketing.

It demonstrates the success of campaigns and whether the investments are delivering the desired results.

In essence, the conversion rate measures whether an action has been completed, indicating the success of a campaign, article, or page.

Still not convinced? No problem—here are six more reasons to monitor and optimize your conversion rates:

The Conversion Rate is the Most Important Metric for Your Website

The conversion rate is one of the best ways to measure the performance of your advertising campaigns and marketing actions.

Generally, the better your conversion rate, the better your results and the more effective your strategies are in achieving them.

Pay attention, because even small improvements to your conversion rate have the potential to significantly increase sales and revenue.

For instance, increasing a conversion rate from 1% to 2% may seem minor, but in terms of conversion, this difference is substantial.

Have you ever considered that doubling your website’s conversion rate automatically doubles the effectiveness of all your online traffic generation efforts?

Improving the Conversion Rate Enhances Paid Media Results

If the goal of paid media is to drive traffic and attract qualified visitors to your brand’s pages, Conversion Rate Optimization (CRO) complements and amplifies the results of this investment by boosting conversion rates and optimizing your budget.

Since paid media investments are often made on a cost-per-impression or cost-per-click basis, making the most of each visitor once they reach the landing page maximizes the value of your ad spend.

This means turning that visitor into a lead before they leave the page.

CRO initiatives can include improving the relevance, usability, and clarity of your website and high-conversion landing pages, emphasizing your brand’s value proposition, enhancing the articles, and speeding up page load times.

There are countless opportunities to explore, and we’ll discuss some in the next sections.

The Conversion Rate is a Great Metric for Tracking and Increasing ROI

ROI, or Return on Investment, is a key metric for evaluating the financial return of marketing efforts relative to their costs.

While ROI measures how much money a company earns or loses from its marketing investments, the conversion rate assesses the success of campaigns, actions, and articles.

The two are interconnected, as improved conversion rates generally lead to higher ROI.

It Helps Identify Bottlenecks in Business Operations

As mentioned earlier, conversion rates directly impact other metrics and business outcomes.

If you notice an unusually low or high conversion percentage, it can serve as a red flag.

This alerts your team to identify and resolve any operational bottlenecks promptly.

It Helps Map the Customer Journey

The more you know about your leads, the better!

Conversion rates enable you to analyze transitions from visitor to lead, lead to opportunity, and opportunity to customer.

This allows your team to track every stage of the user journey.

By monitoring conversion rates at various funnel stages, you can pinpoint issues more effectively.

It Guides Investment Decisions

The numbers from your conversion rate reveal a lot about the performance of your strategies.  

Therefore, if one of them isn’t delivering results, you’ll know it’s time to make some adjustments. On the other hand, if something is performing exceptionally well, it’s essential to continue investing in it.

How to Track the Conversion Rate

Several marketing automation platforms and online ad tools provide conversion rate data or outline the metrics required for manual calculation.

To monitor the conversion rate for all materials and actions within the same timeframe, you should aggregate individual rates and calculate their average to derive a single percentage.

Be sure to consistently track your conversion rates, generate reports, and analyze trends over different periods. 

Include insights from high-intensity campaigns and investment shifts.

Tracking Conversion Rate on Google Analytics

In addition to being able to calculate the average conversions, you can use Google Analytics to track your conversion rate.  

To do this, you need to set up goals for your website or e-commerce. The tool has four types:

• Destination – tracking visits to specific pages.  
• Duration – tracking sessions exceeding a set time.  
• Pages/Screens per Session – monitoring a specific number of pages viewed.  
• Event – tracking a predefined user interaction.

But, since the goal is to track the sales funnel and the conversion rate, you can opt for the conversion event.

For example, here at Leadster, we set up events for different user actions, from account creation, through chatbot setup, to the implementation of Leadster’s code on the website.

In this way, we gain a better understanding of user behavior and more control over the results of marketing actions.

Improving Lead Conversions Throughout the Funnel

After all this information, you can now consider yourself an expert in conversion rate!

Now, let’s help you develop or improve the conversion points in your brand’s strategy throughout the marketing funnel. Check it out!

Top of the Funnel

The top of the marketing funnel is where the relationship between consumer and brand begins. This is where visitors first arrive, significantly influencing the quality of traffic directed to your pages. 

To boost top-of-funnel conversions:  

• Understand your persona: Build strategies aligned with your audience’s challenges, pain points, and goals. Without this, your chances of creating effective conversion hooks are slim.  
• Optimize conversion rates across channels: Analyze access points and main traffic sources for conversions, deciding whether to strengthen high-performing channels or enhance weaker ones.  
• Perform A/B testing: A/B testing compares two versions of content to identify the better-performing option, helping refine strategies for maximum impact.

Middle of the Funnel

After capturing a consumer’s contact information, they become a lead. 

Middle-of-funnel actions focus on relationship building, nurturing, and qualifying leads to convert them into opportunities. 

To optimize middle-of-funnel conversions:  

• Define the purchase journey: Map the path consumers take from awareness to purchase, identifying conversion hooks to guide them effectively.  
• Nurture leads: Provide tailored content based on where leads are in the funnel.  
• Qualify leads: Ensure only the most likely buyers are passed to the sales team, focusing efforts on leads with higher chances of closing.

Bottom of the Funnel

The bottom of the funnel is the stage where the consumer decides to make a purchase and chooses the brand to solve their problem.

Here, there are also conversion points, and the one that matters most to brands is acquiring a customer.  

• Hand off qualified leads to sales: Pass well-qualified opportunities to your sales team at the right time to maximize close rates.  
• Support sales with content: Provide the sales team with resources that assist in closing deals and foster post-sale relationships to encourage repeat business.

Why Is Your Conversion Rate Low? 7 Potential Issues to Investigate

Now let’s understand why your conversion rate might be low.

There are several factors that can contribute to a low conversion rate on your site.

We’ve selected the top 7 among them, along with solutions to increase the conversion rate of your pages.

Let’s go!

The Page Doesn’t Align With the Consumer’s Journey  

The marketing and sales conversion funnel is a strategic tool to guide consumer interest in the solution offered and direct the process toward closing a sale or contract.  

If you don’t consider the stage the visitor is in along their journey through this funnel, it becomes much harder to craft the verbal and visual communication that will attract and retain their attention, significantly reducing conversion chances.  

If this is the reason for your website’s low conversion rates, take time to understand your audience’s needs and interests.  

Only then will you be able to provide articles that inspire conversion.  

Read also: Is Your Marketing Funnel “Congested”? Discover the Most Common Problems  

The Website Is Not Optimized for Mobile  

According to the Panorama of Lead Generation developed by Leadster, mobile already accounts for the majority of traffic to Brazilian websites, with 64.45% of visitors compared to 35.55% on desktop.  

However, when analyzing conversion rates for this device, they are, on average, lower than those on desktop.  

This happens because many businesses still fail to optimize their websites for mobile versions, missing out on providing the best user experience for visitors arriving through mobile devices.  

The Value Proposition Is Not Clear  

A strong value proposition must clearly communicate relevance, benefits, and differentiation.  

This ensures your brand maintains a strong market position and generates engagement with the desired audience.  

The perceived value proposition is often what drives consumers to take the next step: conversion.  

If the value proposition is not clear on your website or landing pages, the benefits and unique qualities of your product or service may get lost—along with visitor interest and conversions.  

The CTA Fails to Prompt Action  

The Call to Action (CTA) is your invitation to action.  

If your goal is to have your reader or visitor take action after engaging with your company’s material, you must make this intention clear.  

Using a CTA highlights this priority, encouraging visitors to stay engaged with your brand—whether by clicking a link to another article, providing an email address, or trying out a free product demo.  

There are many ways to hold a visitor’s attention on your pages or lead them to the next conversion stage in the sales funnel.  

Testing and refining CTAs is another way to boost your site’s conversions.  

An effective CTA should take into account the persona, their funnel stage, their level of knowledge regarding the conversion, and a clear objective.  

The Copy Lacks Persuasion  

Copywriting is a writing technique focused on persuasion and conversion.  

By applying persuasive articles, the target audience is encouraged to make decisions—in this case, achieving the desired conversion.  

Beyond being persuasive, your copy must be clear, objective, creative, and able to connect with the persona and their stage in the buying journey.  

Barriers to Conversion Exist  

Every element on a page contributes to the overall experience and influences whether a visitor converts or not.  

If these elements hinder navigation and visitor experience, they become barriers to conversion.  

For instance, a form with too many questions may discourage users from completing it.  

According to HubSpot, forms with more than three fields generally have lower conversion rates.  

Thus, remove conversion barriers such as unnecessary steps and excessive form fields. Replace static forms with interactive options like chatbots, which are more user-friendly.  

Metrics Are Not Configured Properly  

Finally, have you considered that your conversions might not be tracked correctly?  

You could be missing conversion data due to setup errors.  

Pay attention to indirect conversions, as these require you to trace the origin of people contacting your company.  

Here are some key points to note:  

• Each campaign should have a unique email address.  
• Assign a dedicated phone number to each campaign.  
• Once a lead is captured, follow up as quickly as possible.  

14 Tips to Improve Conversion Rates  

Strategies to improve conversion rates are virtually endless!  

Below are 14 carefully selected tips to help you make the most of your opportunities.  

Read also: Boost Your Lead Conversion with 3 Steps Validated Across 1,600 Websites  

Create a Sense of Urgency  

A sense of urgency plays on human emotions such as fear of missing out, the desire to act before it’s too late, and the drive not to be left out of an exclusive opportunity.  

For this reason, urgency is widely used in marketing and sales.  

Creating this need can help improve conversion rates by encouraging visitors, leads, or prospects to act now rather than delaying their decision.  

Capture the Visitor’s Attention Quickly  

You only have 3 seconds to grab your visitor’s attention.  

How are you using this incredibly short window?  

Your conversion page—be it a landing page or your website—must align with what the visitor is looking for.  

Beyond alignment, it needs textual and visual elements that correspond to their journey stage.  

Therefore, in addition to optimizing the speed of your site, it is important that your value proposition – the benefit you provide to the customer with your product or service – is clear as soon as the visitor lands on the page.

Like in the following example:

Notice that the highlighted information is likely the reason that led the visitor to this site, in other words, increasing customer satisfaction.

Moreover, what the company actually wants to sell (a Contact Center) only appears in the background.

This is a good practice to quickly capture the visitor’s attention, providing the value they expect to find.

Read also: Headline Principles That Convert: Validated with 215,000 Tests  

Add Social Proof to Conversion Pages  

Social proof is a powerful persuasion tool to convince potential customers to finalize a purchase or contract with your company.  

Testimonials or endorsements from those who have benefited from your solution increase credibility and aid decision-making.  

Even as an unconscious trigger, social proof significantly impacts purchase decisions. According to German research firm Statista, 30% of consumers report that social proof strongly influences their trust in a product or brand.  

Craft a Strong Value Proposition  

A clear and concise value proposition provides the main reason a consumer should buy from you.  

It is from the value proposition that the consumer decides whether or not to make a purchase or engage in a negotiation.

Therefore, having this element well-crafted makes all the difference when creating a conversion argument, at every stage of the sales funnel.

Personalize Your CTAs  

You already know that a Call to Action encourages a specific action.  

CTAs appear across various pages and materials, guiding visitors toward your desired outcome.  

By tailoring CTAs to the user profile and their journey stage, you can significantly increase conversion rates. Personalized CTAs capture attention in a unique way, encouraging action in a more targeted manner.  

HubSpot reports that personalized CTAs deliver up to 202% better performance than non-personalized ones.  

Reduce Form Field Requirements  

Visitors are only willing to fill out a form and wait for a response if they’re convinced the reward—a video, e-book, or demo—is worth it.  

If you’ve worked with lead generation via static forms, you know how challenging it can be to achieve good conversion rates when requesting too much information.  

Simplify your forms. Long and complex forms often drive visitors away before completing the process.  

That’s why, after defining your qualification criteria, remove all non-essential information from the forms during the initial stages—especially for top-of-funnel forms.

Here, it’s worth putting yourself in your visitor’s shoes: “Is it worth leaving my CPF and phone number just for a simple e-book? Am I open to receiving a sales call from this company after converting?”

If the answer is no, you already know: it might be better to reduce the red tape.

Replace Forms with a Chatbot  

Virtual assistants, or chatbots, are the best alternative to static forms. They are gaining popularity because they ensure higher conversion rates and provide a more interactive and dynamic experience for users.  

These tools approach each consumer personally, based on their browsing context, increasing engagement.  

According to research conducted by Twilio, 90% of consumers want to communicate with companies through messaging.  

By addressing this market need, a chatbot can help you collect more information about leads through a natural conversation, accelerating your qualification process and boosting conversions.  

Reduce Your Page Loading Time  

The technical aspect matters too.  

Few users have the patience to convert on a slow website.  

In fact, the first five seconds of page loading have the greatest impact on conversion rates. 

After this time, conversion rates drop by an average of 4.42% per second, according to Portent.  

Page speed is also a key factor for ranking well on Google.  

You can check your site’s speed—and get tips for improving it—using Google’s PageSpeed Insights tool.  

Simple changes, like compressing site images, can be done easily. 

However, you may need the help of a developer for more advanced improvements.  

🔎 Read more: 5 Reasons to Improve Your Website’s Speed Right Now  

Optimize Your Site for Mobile  

In addition to speed, adaptability for different screens is crucial when analyzing conversion rates.  

Websites and landing pages that aren’t responsive lose users who access them via mobile devices—and these now account for the majority of traffic.  

In the United States alone, 79% of smartphone users have made at least one online purchase using their mobile device in the past six months.  

Read more: Mobile Leads in Traffic but Falls Short in Conversions—See Why  

Listen to Your Customers  

Even if your persona studies are accurate, the real-world application with your target audience reveals what actually works.  

Be open to feedback and encourage potential customers and clients to share their opinions about your communication and their experience with your brand.  

Use more humanized channels for even better conversion results.  

Use Heatmaps  

You can also explore heatmap tools that show visitor behavior on your pages, revealing which parts attract the most attention, where clicks are concentrated, and which sections users spend the most time on.  

This makes optimization analyses easier and helps you add conversion hooks at the most relevant points on your pages and websites.  

Automate  

Imagine manually creating and tracking all these conversion hooks for each lead generated.  

If you want scalable strategies, invest in marketing automation and conversational marketing tools.  

These tools enable you to set up messages and triggers throughout the customer journey, delivering the right content at the right time.  

This way, you and your team can focus on what really matters: strategy.  

Organize Your Data  

Optimization is only possible if you have data to guide your decision-making.  

You might know the conversion rates for your site or landing pages, but are you analyzing the full picture?  

Key questions to consider include:  

• Where are your site visitors coming from? (Google Ads, Organic Search, Facebook Ads, etc.)  
• Which channels drive more or fewer conversions?  
• Which specific paid media campaigns generate the most traffic and conversions?  
• Which pages have the highest and lowest conversion rates? What sets them apart?  
• Where are the biggest conversion gaps in your sales funnel?  
• How many of your leads were influenced by a lead-nurturing strategy?  

You can access this data through platforms that offer simplified dashboards or by using methods like cookies, UTM codes, events, and pixels to monitor and measure campaign performance.  

Run (Lots of!) Tests  

To optimize your conversion rate, you should also run tests—not just on your pages but also on the materials leading to them, such as ads, emails, posts, etc.  

A/B testing is particularly useful. It involves presenting two versions of the same material with minor modifications in text or visuals.  

Both versions are shown to the audience for a test period, and the one with better performance is chosen as the permanent option.  

This strategy helps you understand what resonates best with your audience.  

Analyze the conversion rates of your tests and invest in the ones that yield better results.  

CRO – The Art of Optimization  

We’ve already mentioned CRO in this article, but let’s dive deeper.  

CRO, or Conversion Rate Optimization, encompasses strategies to improve a website’s conversion rates.  

Optimizing your conversion rates can lead to numerous benefits, such as:  

• Increasing the number of qualified leads;  
• Boosting revenue;  
• Reducing lead acquisition costs;  
• Maximizing value from your existing clients and leads;  
• Closing more sales;  
• And more.  

If you want to improve your brand’s conversion rates, focus on CRO, which involves enhancing and adjusting your website’s existing structure to boost conversion rates and achieve better results.  

How to Use the R.E.A.D.Y. Framework to Boost Your Conversion Rate  

In addition to the 14 tips we’ve shared to improve your conversion rates, here’s another tactic: the R.E.A.D.Y. framework.  

This mnemonic outlines five key dimensions that impact a conversion optimization strategy:  

• (R) Relevant: Relevance  
• (E) Engaging: Engagement  
• (A) Authoritative: Authority  
• (D) Directional: Direction  
• (Y) Yield Optimal: Optimal Performance  

Here’s a closer look at each of these dimensions:  

Relevance  

A relevant website meets visitor expectations. To optimize conversions, your website should:  

• Deliver on promises made at the moment of the click or conversion;  
• Maintain context by aligning ads and landing pages;  
• Be visually cohesive, with ads and layouts that complement each other;  
• Foster identification and empathy with the audience by speaking their language;  
• Be timely and always updated.  

Engagement

This dimension of CRO work focuses on how well your message resonates with your target audience. To achieve this, you need to:

• Offer a value proposition that aligns with the visitor’s expectations;
• Create emotional appeal through storytelling, design, color theory, etc.;
• Present logical and rational arguments to persuade the visitor;
• Adopt an emotional design, combining aesthetics and functionality;
• Be authentic, creative, and unique.

Authority

Authority is one of the most important triggers when it comes to online conversions. Therefore, the best websites should:

• Offer guarantees and signals of credibility;
• Be precise and convincing through details, images, demonstrations, etc.;
• Follow privacy policies and terms of use;
• Add customer testimonials as social proof;
• Have consistent branding.

Direction

Conversion is simply a direction, a path we want the visitor to take. To optimize this aspect, focus on:

• Having a clear and visible CTA on the page;
• Facilitating decision-making by offering the right amount of information;
• Reducing elements that may distract the visitor from the conversion goal;
• Offering incentives, such as good storytelling or mental triggers, to guide the navigation;
• Creating a natural progression on the page, prompting the visitor to perform micro-conversions.

Read more: Leadster Tips—What to Do with Leads After Conversion?  

Performance

Lastly, but certainly not least, comes the most technical dimension of conversion optimization. To improve your results, make sure to:  

– Formulate relevant hypotheses to test conversion elements;  

– Perform A/B tests frequently and maintain a culture of experimentation;  

– Closely monitor metrics and results;  

– Develop an SEO strategy, including keywords, link building, etc.;  

– Continuously review the framework for new optimizations.  

So, how many checks {✅} did your website score on the R.E.A.D.Y. framework?  

Website Optimization: Should You Focus on SEO or Conversion?  

Now that you know about conversion rates, should you abandon SEO? Take a deep breath and let me break it down for you!  

Let’s go step by step: optimizing a website involves analyzing structural and content-related factors, looking for improvements that can be applied to both.  

When optimizing for SEO, you implement a set of techniques focused on the structure, page content, and user experience. Some examples include:  

• Prioritizing high-quality and well-sized content;  
• Selecting the right keywords;  
• Properly using titles and HTML tags;  
• Creating friendly URLs;  
• Developing responsive content;  
• Reducing page loading times;  
• Increasing the time users spend on pages;  
• Building a link-building strategy;  
• Gaining greater domain authority.  

On the other hand, optimizing your site for conversion means using the foundation you already have and making quick, simple improvements to ensure your content reaches the ideal audience and provides a positive experience.  

For this, you need to apply strategies such as:  

• Conducting A/B tests;  
• Highlighting your value proposition;  
• Crafting strong CTAs;  
• Minimizing potential noise or friction that hinders conversions;  
• Investing in UI/UX;  
• Defining a proactive and personalized approach.  

After understanding these two strategies, wouldn’t you agree it’s impossible to choose just one?  

So, the answer to “Website optimization: should you focus on SEO or conversion?” is: combine both to achieve the best results.  

Learn more: Website Optimization—Should You Focus on SEO or Conversion?  

Discover How Leadster Can Triple Your Website’s Conversion Rate  

Remember all the tips and strategies we covered here? Well, Leadster uses these—and much more—to deliver outstanding results for your website.  

Let’s dive in!  

Through personalized approaches tailored for conversion, even for simple queries and interactions, leads are more likely to convert after resolving their doubts and engaging in a dialogue with your brand.  

Conversational Marketing is one of the most dynamic and modern ways to generate qualified leads for your business. At Leadster, we’ve developed our own methodology, combining five years of expertise in building chatbots with the best practices in online conversion optimization.  

Our tool can increase your website’s conversion rate by up to 3x by enabling personalization, implementing tests, quickly capturing visitor attention, and replacing static forms.  

So, conversion rate expert, do you have any questions? If yes, drop them in the comments!  

Now that you understand the importance of this metric, stop procrastinating! Access Leadster’s Free Demo right now and see for yourself how our conversational marketing chatbot can triple your conversion rate!