Leads Robot: What is it and What can a Chatbot do?
The name “Lead Robot” says it all: a robot, in the form of a chatbot, that captures leads for your website.
Now, notice the title of this article. I am not talking about “how to know if you need one,” but rather how to choose the most suitable lead robot. Do you know why this distinction?
Because today, in the highly competitive scenario we live in with online sales, having a lead robot is a very urgent need.
If you don’t have one, your competitor does, and the leads in your market are going to them.
This is a harsh reality if you don’t have a lead robot installed, but don’t worry: getting one is quite easy — on the same day you decide, you can configure it and capture your first leads.
But today I want to talk about the main features of a successful lead robot to help you make that choice.
What is a Lead Robot?
A lead robot is the name given to sales and marketing chatbots responsible for automatically capturing leads on your website.
Here’s how it works: you and your marketing team work to bring more and more people to your website, right?
Do you run campaigns on Google Ads and Social Ads? Do you do Content Marketing along with Inbound Marketing? Do you run offline campaigns, Outbound?
So, all these actions are bringing visitors to your website. What happens to them there?
I’ll tell you the reality of most websites that don’t use lead robots: these visitors are directed to specific pages — like a sales Landing Page, for example — or straight to the homepage.
The lead robot is installed on any page of your website and can approach these visitors in a personalized way, increasing your conversions.
🤿 Dive in: [TOP 20] The Best Chatbots in the Market in 2024
This applies to any stage of the Sales and Marketing Funnel — from Top to Bottom.
But this is the classic type of lead robot. There are some others we need to talk about as well. Come with me:
Where Are Lead Robots Used?
To understand the uses of lead robots, we need to go a little beyond their installation on websites.
That’s because, if we only look at the website, we are determining that lead robots are only useful for those who have a website and sell online — be it products or services.
The reality today is quite different. Lead robots can be used in almost all segments, ranging from lead capture to completing the entire sale, including customer support.
I’ve listed here in this topic some of the most common uses of lead robots, going far beyond the website. Shall we take a look together?
WhatsApp Chatbot
In addition to the lead robots installed on your website, it is also possible to create a WhatsApp chatbot to automate your potential customer service and even close sales.
But in this case, the WhatsApp chatbot is much more general than the lead robot installed on the website — it has several functions and, in many cases, lead conversion is not even its priority.
WhatsApp chatbots are widely used in retail, for example, to automatically respond to customers who get in touch.
They are also used in restaurants, for example, to automatically take orders.
And of course, they are also used on websites that provide the WhatsApp button for quotes and inquiries, for example.
We have an entire article that talks about WhatsApp chatbots, including three different ways to install them. Learn more at the link below:
➡️ How to Create a WhatsApp Chatbot: 3 Ways + Examples
Lead Robot on Telegram
The Telegram chatbot works the same way as the WhatsApp chatbot, the main difference here being the platform.
And of course, in the cases of creating the chatbot from scratch, there are significant differences in the Telegram API and its user privacy settings.
But like in the case of WhatsApp, these models of creating the chatbot from scratch are generally discouraged.
That’s because, if you are going to create the chatbot from scratch, you will need programmers to build it and whenever you need a new configuration.
Therefore, these chatbots are usually made through customer service platforms, like Zendesk and other automation platforms.
We also discuss this topic in more detail in our article dedicated to Telegram chatbots. Learn more at the link below:
➡️ How to create a Telegram chatbot? The easy way and the hard way
Chatbot on WordPress
Now we are fully talking about lead robots installed on websites.
The vast majority of websites today are made using WordPress. That’s because it is open source, which ensures significant savings, and also huge compatibility with other systems.
It is precisely because of this compatibility that we can install our chatbot on your website. And you can do it yourself through our WordPress plugin.
The functioning of the lead robot on WordPress is quite simple and without major problems. But there are websites made on other platforms. How are lead robots used on them?
🤖 Read also: 10 Best Chatbots for WordPress in 2024
Chatbot on Other Websites
There are other websites that can also benefit from chatbots.
In fact, it is very difficult today to find a website that does not offer the possibility of installing a lead robot.
The issue is that they need to be evaluated on a case-by-case basis. Take Wix, for example: after WordPress, it is one of the most popular in Brazil.
In the case of Wix, it is possible to install a lead robot without any problem.
Depending on the platform you choose, it can be easier or harder to install a lead robot.
We have an article about chatbots on Wix that talks more about this side of lead robots. Read it at the link below:
➡️ The Top 5 Wix Chatbots and How To Install Them
What Are the Advantages of Using a Lead Robot?
Look, I’ll be very honest with you: there are no disadvantages to using a lead robot.
There is nothing, absolutely nothing, that can get worse if you install a chatbot on your website. And you won’t even have to make any trade-offs by applying the strategy.
Let me explain better: to work with organic traffic, for example, you are making a trade-off: the results do not come quickly, but they last for years and years.
When working with paid media, you are making a similar trade-off: the results come quickly, but if you stop investing, they disappear.
With a lead robot, there is none of that. They will always be advantageous for your website.
Their price is fair, and even so, it is not usually high. The installation is simple, your website does not get heavier, and you still have access to a complete dashboard showing the health of your lead generation.
But the advantages of a lead robot on your website do not stop there. Let’s talk about all of them now. Come with me:
Conversion Automation
The best part of installing a lead robot on your website is certainly conversion automation.
You won’t need to keep creating Landing Pages every time you launch a new campaign, if you don’t want to — you can make conversions right from the homepage.
Of course, in these cases, having an LP is fundamental to increase conversions, but if you don’t have time, your entire campaign is stalled until it is created.
With a chatbot, you are converting all the time and on all your pages, not just on your Landing Pages.
Think of someone who knows your brand by name and decides to visit your website of their own free will, without falling into any campaign.
This person needs to be approached in some way. If it weren’t for the lead robot converting automatically, they would have much less chance of converting into any of your materials or even requesting a quote.
This is the main advantage of lead robots, but it is not the only one. Let’s keep going:
Personalized Marketing
Another great advantage of using lead robots on your website is the ability to personalize it in a way that will better please your leads.
First, there is the more superficial personalization, which despite the name is still quite impressive.
At this level, you can offer different messages for each page of your website.
Literally every page of your website. I’m not just talking about the homepage, categories, and products: if your blog has 500 published articles, for example, it is possible to place a chatbot with a different approach on each of them.
And there is a level that goes deeper too: personalization by point of contact.
If your lead came from Google Ads, for example, you can approach them mentioning that: the chatbot automatically identifies the source. The same goes for campaigns on Meta Ads.
In the end, a large part of the success stories we generate with Leadster has personalized marketing and approaches as their main weapon.
And, unsurprisingly, this personalization can increase your lead capture by up to 3x. You can lose many sales opportunities without it.
24-Hour Operation
If someone has a question or wants a quote after 7 PM, the initial response from most companies will take at least 13 hours.
I’m not even talking about sending the quote itself or answering the question: even a simple hello will only be given to the lead the next day, at the start of the company’s activities.
A lead robot offers this support immediately. This improves the lead’s relationship with your brand and speeds up the process and resolution of their needs.
For example: someone requests a quote at this time, and the lead robot provides all the information: when the quote will be sent, what the necessary process is, where the quote will be delivered, etc.
And for the sales team responsible for preparing this quote, the lead robot already has everything ready and prepared: all the necessary information was gathered in the first interaction.
See how having a lead robot has practical applications for the overall conversion of your company? By requesting a quote, the visitor became a lead through the chatbot. And at the same time, the good service brought them closer to closing a sale with you.
How to Choose the Best Lead Robot?
Choosing the best lead robot is a task that requires a lot of research.
In fact, the research will not be so extensive here in Brazil because if you are really looking for a chatbot to generate leads, you will not find many tools available.
There are some more well-known ones, but they are not as numerous as WhatsApp chatbots, for example.
But even among these lead robots available on the market, how do you know which one is best for your needs?
I made this quick list to help you with this choice. Shall we find out more?
Where Will It Be Used?
The first step is to understand where your lead robot will be used and for what purpose.
As we discussed throughout the article, there are several places where you can install your lead robot, each with a different purpose.
If you are going to install it on WhatsApp, you need a specific type of chatbot and a customer service platform.
But if you are going to install it on your website, a customer service platform does not offer the advantages that a lead generation chatbot does.
So, the first step is to clearly define what your lead robot will do. This is the easiest part! You just need to do a little research.
And then comes the next step:
What Level of Personalization Do You Need?
The more personalized your chatbot is, the more conversions you will generate.
To give you an idea, 90% of marketing professionals interviewed by Google cite personalization as a decisive factor for increasing conversions.
Personalization in marketing is essential for generating more leads. But not all lead robots offer these two levels — superficial and deep — for you to choose from.
It is important that you determine what your personalization needs are because this will be crucial when choosing the lead robot, okay?
So we decided: you want the maximum personalization possible. And now, what is the next step?
Conversion or Customer Service?
This point is very important. The choice of your lead robot needs to be well informed at this point so you don’t get frustrated later.
And this “later” comes very soon. If you hire a customer service chatbot to generate leads, you will end up frustrated because that is not its job.
And if you do the opposite — hire a lead robot for customer service — the frustration is even greater.
Each of these chatbots has a very specific function. Here at Leadster, you will see that our chatbot is entirely focused on conversion.
Many technologies that are basic for customer service chatbots are not present in conversion chatbots, and vice versa.
Make this choice with as much information as possible and, if possible, test it first.
And doing this test is quite possible: in fact, it’s very easy! Test Leadster for free for 14 days without a credit card by clicking on the banner below.
Where Do Your Leads Come From?
Visitors who come mainly from Google and your paid media campaigns need a chatbot waiting on your website.
Now, if you receive many contact requests via WhatsApp, for example, it’s no use working with a lead generation chatbot on your site.
This understanding is very important for your marketing, conversion, sales, and customer service efforts to be well aligned.
And this understanding will also encompass another one, which we will address now:
What Is Your Business Style?
Question: if your business has a very busy website, do you need a lead robot installed?
It depends! This answer may seem counterproductive, especially with everything we’ve discussed so far.
Understand, having a high number of visits to your site doesn’t mean much. In fact, it is your business objective that will determine whether you need and what type and style of chatbot you need.
If your business is entirely based on lead generation for later contact, it is essential that you have a lead robot installed on your site.
But at the same time, if your business receives all its leads through direct contact, this need is not as urgent.
It’s all a matter of thinking about the purpose of the chatbot and how it fits into what you need to do, okay?
Why Choose Leadster as Your Lead Robot?
Look, throughout the article I tried to be as impartial as possible, did you notice?
But there are indeed different cases.
And if you search the internet, the vast majority of articles end up being very superficial and barely address these distinct characteristics, which are the most important to consider.
But now that we have made all these caveats, I would like to talk to you only about Leadster.
And not because I want to sell you anything — we have our own strategies in place generating clients in other ways.
I want to show you our features because we are the best in lead generation chatbots, without question.
So, use our qualities as a research parameter, okay?
We Use AI to Facilitate the Creation of Your Flows
This is a feature you won’t find in many lead generation chatbots. In fact, it is very likely that you will only find it here at Leadster.
I say “very likely” because we don’t know what tomorrow holds. Today, Leadster is the only one that offers a complete analysis of your pages and suggestions for calls created with ChatGPT for each of them.
If it’s not very clear, let me explain: when you install Leadster, it will start collecting data from your site.
Within a few days — usually 10 — you will have a list of your most read pages and personalized call suggestions for your flows.
This saves you a lot of time without losing performance. Creating these calls can take an entire day — you need to read each page well and then write them.
With Leadster, AI does this for you!
We Deliver Leads via WhatsApp Roulette
Another very positive point of Leadster is the delivery of leads to the sales area following a roulette structure if you use WhatsApp in your sales process.
It works like this: the lead requests a quote from the chatbot on the site, and the chatbot will send it to salesperson 1.
If another lead requests a quote 2 minutes later, the chatbot will send it to salesperson 2.
And so on. This way, you don’t create queues in your service, and you get faster responses from leads who are already at the bottom of the funnel.
We Offer Personalized Approaches According to the Lead’s Source
We already mentioned this above, but it’s worth remembering!
Leadster can offer personalized messages according to the lead’s source — did they come from Google Ads? Meta Ads?
Each of these origin channels can receive, if you want, a different approach within the flow.
This is very useful for campaigns that have very specific variations between channels, or also to increase the level of personalization you offer.
And as we have seen, the more personalized your approach, the more conversions you will have.
It’s the Best Cost-Benefit
Okay, look: I know I said we would use this part as a comparison, but this item here is going to sound very salesy. 😅
But I promise not too much. I just wanted to show you a quick comparison between Leadster and the other main chatbot platforms on the market.
As we discussed at the beginning of the article, lead robots are usually not very expensive.
But at the same time, you need to keep an eye on the cost-benefit they bring.
Leadster is the highest-rated chatbot on B2B platforms, and among all chatbots specialized in capturing leads on the site, Leadster is the one that offers the most features.
In these cases, the difference between one chatbot and another can be minimal and reside in the details. And it is precisely in these details that Leadster shines ☀️
When you do your own research, I suggest you start with these brands and list the main features of their chatbots the same way we did there.
That way, you will be able to understand the functionalities better, list the ones you need, and make a fairer comparison.
Integrated Lead Scoring System
Another point worth investigating when choosing your lead robot is these extra features that other tools rarely have.
Lead Scoring is a process of assigning scores to your leads based on their interactions with your brand.
Usually, this process is done by a sales CRM, an ERP, or a marketing platform like HubSpot.
But we also do it! We have the system embedded directly into the Leadster chatbot, ensuring you can perform Lead Scoring based on your lead’s interactions with our chatbot.
Meeting Scheduling via Chat
This is a very important point and, personally, what I find most interesting within the Leadster chatbot.
Think about the person who is visiting your site after business hours to understand what your brand can offer them.
This person found everything great and is ready to at least schedule a demonstration with you.
They get in touch and request a meeting, which you can only schedule on the next business day.
This makes you lose time and, possibly, the person might not even be interested in the meeting anymore. There might be a long holiday in between. It might be the weekend. And the person continued researching and found your competitor.
With Leadster, your visitors can schedule a meeting directly through the chatbot, without involving anyone from your team.
The meeting goes directly to the sales team and is automatically saved in their calendars, with all Google reminders working perfectly.
Native Integrations
Leadster is not one of those complicated chatbots that you need to keep configuring for months on end after closing the partnership.
“We are partners with RD, right? So RD came with the Talos solution too, which is a chat and everything, but there’s no comparison. In terms of introduction, using the tool and installing, it’s much easier to work with Leadster” – Carlos Carvalho, Sales Consultant.
On the contrary. We have native integrations with the best CRMs on the market, as well as with Google Ads and Meta Ads for identifying your lead’s source.
You can see the full list here.
And now all that’s left is for me to tell you to take a free trial here at Leadster!
The trial is completely free and doesn’t even require a credit card. You can start today and see everything we’ve discussed in practice.
By the way, because of the democratic nature of Leadster’s free trial, I suggest you start your research for the best lead robot for your strategy right here.
Use Leadster as a benchmark and see if the other chatbots you analyzed have the same features — maybe you’ll find one that comes close to ours. 😛
