Leadster: the Conversational Marketing Platform That’ll Triple Your Leads
Triple the number of leads generated and still qualify them from the first contact with your brand.
It may seem like magic, but this our proposal. Hi, we’re Leadster, a Conversational Marketing platform.
Through its own methodology developed and optimized over 5 years of learning, the tool operates with lead capture and qualification through chatbots, one of today’s – and tomorrow’s – digital marketing bets.
Learn more about how the platform works!
What is Leadster?
Leadster is a Conversational Marketing platform.
Through it, you can transform your website’s contact form into a friendly conversation between your company and your customer, automatically and available 24 hours a day.
With the Conversion-focused Virtual Assistant, the tool helps brands increase website lead conversion, thus increasing sales and marketing ROI.
What can I do with Leadster?
These are the main benefits that customers get when they hire Leadster:
Increase lead generation
By replacing a static form with a chatbot, the interaction between brand and consumer becomes a conversation.
The tool changes your customer’s experience by making the conversion process much more interactive and dynamic.
It is also possible to customize the conversation according to the visitor’s interest, channel, or device of origin.
Through personalized approach, like the one Leadster offers, lead generation increases by up to 202% (Source: Hubspot).
Combine this with the conversational format, the proactive approach of the chatbot, the possibility of creating tests to optimize conversion, and… voilà!
Leadster’s clients, on average, triple their lead generation after activating the tool.
Qualify leads
Custom calls generate 4x more engagement than conventional forms because they offer exactly what the customer is looking for within the buying process.
With the best copywriting techniques and targeted contact, the chances of getting relevant information are much more pronounced than with static forms.
Thus, it becomes much easier to qualify the leads that convert on your site.
Send lead information to WhatsApp
Do you get frustrated when you receive a flood of unqualified leads through the WhatsApp button?
Leadster helps you solve this problem by qualifying and filtering contacts before directing them to the sales team.
With the platform, you can send complete lead information to WhatsApp, streamlining the salesperson’s work when it comes to customer service.
In addition, Leadster enables various other integrations with the most used marketing and sales platforms in the market.
Distribute leads among salespeople
Generated leads are qualified according to the rules configured previously on the platform.
This way, it becomes easier to identify in which stage of the funnel that consumer is.
Those who already wish or are ready for commercial contact can be equally distributed among your salespeople using the “WhatsApp Roulette” function, so that human interaction is also faster.
Reduce your sales cycle
Think of Leadster’s chatbot as an automatic Sales Development Representative – that is, you will have an optimization in the pre-sales stage because you will already be capturing, qualifying, and distributing your leads.
When they reach the stage of speaking with a sales agent, their main information will already have been collected and analyzed, speeding up the process.
Additionally, you can also enable the option to schedule meetings directly through Leadster’s chat.
The result will be greater productivity for your team, as there will be more time for other demands.
Contraktor’s story – a startup for digital signature and contract and document management – is proof of this. The company increased the productivity of the sales department and closed more deals after implementing Leadster.
For Rafael Salomão, Sales and Customer Success Manager: “Leadster’s tool makes routines easier, leaving more time for us to focus on other projects. That’s why I think it brought more productivity to our work routine.”
Analyze data from leads of all types
Imagine having more than 10 metrics to analyze. That’s a lot of numbers, right?
With Leadster’s Performance Dashboard, you can analyze all these data in a simple, easy, and real-time updated way.
Let’s go through the data that will be analyzed:
Information about website access and conversion:
- Comparison with the previous period;
- Number of leads generated;
- Percentage of complete leads;
- Percentage of qualified leads;
- Percentage of leads sent to WhatsApp;
- Number of chat openings.
Data about your site’s performance:
- Speed on computers;
- Speed on mobile devices.
Comparisons with your market segment:
- Average conversion of the segment;
- Comparison with segment;
- Google Ads conversion;
- Facebook Ads conversion.
Information about the leads’ source channels (Facebook Ads, Google Ads, others):
- Leads Generated;
- Conversion rate;
- Unique accesses;
- Complete leads.
Other data:
- Conversion by flow question;
- Dropout analysis / Loss by flow question;
- A/B testing.
Remember that by tracking your numbers, you can see which actions are yielding results, which need improvement, and which ones are no longer worth investing time and money in.
How does the Leadster platform work?
With Leadster, you create chatbots that engage in personalized conversations with audiences of different interests who visit your website.
Customizations and question-and-answer scripts are created directly on the platform, with just a few clicks.
The platform also provides ready-made flow templates and calls, tested and proven on hundreds of websites.
After bringing the visitor into the conversation and capturing their data, the virtual assistant continues with qualification questions.
What functionalities are available in Leadster?
We are always keeping up with our clients’ needs: they direct the new functionalities and improvements implemented, after all, we want the success of each one of them.
Thus, we also evolve our product and generate more value for everyone.
Below you can discover some of the functionalities already present in the platform:
Chatbot for lead generation
With Leadster, you can create chatbots for websites that generate automated conversations, through predefined texts and scripts, between a virtual assistant and consumers.
The tool simulates human assistance within a context that consumers are already familiar with: instant messaging.
Chatbots work better than static forms since they open space for facilitated and fluid dialogue with the consumer, enabling wide-scale reach, and offering personalized communication with the public.
Personalized approaches per page, device, and origin channel
After capturing the visitor’s attention, their data is collected through the chatbot and, from the first contact, approaches and questions can be personalized according to the accessed page, device used (mobile or desktop), origin channel (ads, organic, direct traffic, social networks, etc.), and even according to a specific paid media campaign.
Building personalized experiences is one of the factors for high conversion rates.
Lead qualification with Lead Scoring
Lead qualification through Lead Scoring uses scoring techniques, according to predetermined criteria.
For example, the lead’s location may be relevant to closing a purchase.
If this is the case, Lead Scoring automatically assigns a higher score to those contacts in your area of interest.
With various criteria and determined scores, leads score as they provide this information, thus determining which ones are the most interesting for commercial approach.
Companies that qualify their leads increase their sales by 50%, with 33% less team cost.
Leadster helps you qualify your leads and classify them according to their responses to the flow, so you can visualize the metrics according to the qualification level of each lead.
A/B Testing
A/B testing is one of the main techniques to increase a website’s conversion rate and, thus, sales.
It works as follows: the tests present two versions of the same material but with small modifications in a variable, such as a text element, visual, or even some functionality.
The two versions are applied during a test period, and then the one with the best performance continues as fixed.
This type of strategy helps to understand what is better accepted by the audience.
You can apply A/B testing, analyze the conversion rates of the test, and then invest in the one with the most satisfactory results.
With Leadster, you can configure A/B tests within the tool with different calls, flows, or photos to discover which ones are the conversion champions with your audience.
Redirection to WhatsApp
You can also send your leads to WhatsApp, in different ways and with different objectives:
- You can send the lead’s contact information when they click on your WhatsApp button.
- After your visitor completes the conversation by providing their data, if they have a question and want to interact in real-time with your customer service team, you can provide a redirection link to your WhatsApp.
- Automatic redirection to WhatsApp allows your lead to be directed to a WhatsApp conversation with your team as soon as they finish their flow automatically.
- Through the “Business Hours” functionality, you can determine during which hours WhatsApp will be displayed in a flow. This way, you can allow the lead to interact in this channel only during hours when there is an available attendant.
- Leads can be evenly distributed among different WhatsApp numbers of your salespeople using the “WhatsApp Roulette” function.
Smart CTAs
Your visitors arrive at your site with different interests.
Some arrived through a link on another site, others through an ad.
Some are interested in published content, others already want to know more about your solution.
So, smart calls within the platform take these factors into account to attract visitors more effectively and personally.
This feature allows you to configure different approaches within the same flow.
Therefore, if your visitor did not convert on the first call, you can test other triggers to direct the conversion.
Dropout Analysis
In Leadster, not only leads that complete the entire flow are registered.
Those who gave up at some point during contact with the chatbot are also part of the reports.
You can even track at which point in the flow the dropout occurred.
This helps to understand what improvements can be made to encourage your visitors to complete the entire interaction flow.
Performance Dashboard
In the tool, you have a dashboard with performance metrics.
Through this functionality, you can monitor your conversion rate, the complete list of leads generated, as well as make modifications to optimize the performance of your virtual seller.
Website Speed Analysis
Website speed is one of the most important metrics to monitor and directly impacts online results, but few marketing professionals pay attention to it.
According to a Portent survey, every additional second in website loading time reduces the conversion rate by an average of 4.42%.
In Leadster, you have the functionality of website speed analysis, with indications of improvements that can be made to optimize this aspect of your strategy even further.
Integration with Facebook Ads and Google Ads
The tool can be integrated with the main online advertising platforms: Facebook Ads and Google Ads.
Thus, monitoring campaign results and conversion rates through these sources becomes even more complete.
Native integrations with the main CRMs
We know how CRM integration makes a difference in the complete sales funnel flow.
Therefore, we have several native integrations with marketing and sales platforms, such as RD Station, Zapier, HubSpot, Exact Sales, Piperun, AnaproCRM, Fleeg, and many others.
Automatic meeting scheduling
Automatic meeting scheduling is Leadster’s newest feature that allows the lead to schedule a meeting with your salesperson to deepen the sales discussion, advancing and optimizing your sales process.
Right in the chat, you can implement this function by giving the lead the choice to schedule or not.
Remember that this process is integrated with Google Calendar, so they will already have available times in the seller’s agenda.
Through meeting scheduling, you:
- Speed up the pre-sales process;
- Increase team productivity;
- Hold meetings only with the most qualified sales leads;
- Automatically distribute leads to your sales representatives;
- Reduce the sales cycle.
Lead Geolocation
Another novelty from Leadster is lead geolocation. This feature is nothing more than sending location data of leads, such as country, region, state, and city of the lead that reached you in the chat.
In other words, you will have more precision to approach your leads because you will analyze how leads from location X behave and what they expect from you. It will be possible to create actions for a specific audience and even choose which seller will receive the lead.
Besides that, you will be able to:
- Distribute leads among regional teams;
- Personalize your sales approach;
- Send complete data to WhatsApp;
- Create segmented email actions;
- Gain new insights about the product.
Know that this new feature is already yielding results, as we see in the case of Imobiliária Rafael Cassio, which achieved a 66% conversion rate above expectations for its segment.
Rafael Cassio, owner and real estate advisor, shares a bit about working after implementing lead geolocation:
“Now, brokers receive information such as lead location and which property they are interested in, without the visitor needing to fill out this information, I can connect more easily“
Is Leadster the best option for me?
Before deciding that, you should ask yourself what goal your company wants to achieve and what problems need to be solved.
Leadster offers you a conversational marketing chatbot focused on optimizing your sales and marketing process. Our focus is to increase our clients’ lead generation by up to three times, offering a tool that, in addition to contact generation, also qualifies and intelligently distributes them.
Our tool can be hired by:
- Companies with websites;
- Companies that rely on lead generation to create opportunities for the sales team;
- Segments: B2B, Real Estate, Education, Legal, Financial, Product Sales, Service Sales, Telephony and Internet, Software, Insurance, Agencies, among others.
If you’re still in doubt, you can visit our case studies page, which features various real stories that bring concrete results after using Leadster.
Apart from that, let’s go through the compilation of features that Leadster offers you:
📌 Increased lead generation;
📌 Lead qualification with lead scoring;
📌 Sending lead information to WhatsApp;
📌 Lead distribution among sellers;
📌 Personalized approaches per page, device, and origin channel;
📌 A/B testing;
📌 Performance dashboard;
📌 Website speed analysis;
📌 Integration with Facebook Ads and Google Ads;
📌 Native integrations with the main CRMs and other tools;
📌 Meeting scheduling.
How Can You Hire Leadster?
How does the process work to hire Leadster?
Liked the features and results that can be achieved with Leadster?
Check out how the hiring and tool usage process works:
- Start a free trial: To access the tool and start your free trial, simply visit the Leadster website and click on “Login” in the top right corner of the page. You will be directed to the login page and can quickly create your account following the prompts.
- Configure the flow: The platform itself explains the step-by-step process and answers questions. You determine on which pages of the website the chatbot will be displayed, set up questions, define qualification criteria, and direct leads to appropriate channels.
- Activate on the site: Activation occurs by installing a plugin on already configured platforms or through code installation.
- Lead generation: You are ready to use the platform and increase your lead capture by 3x. Now you can actually deploy your configured and customized chatbot according to your brand’s goals. From the creation of your account and activation of the chatbot, you will have 14 days to explore the tool for free.
- Results analysis: At the end of the trial period or upon generating more than 30 leads, you will be contacted by our team for a joint analysis of the results.
- Plan selection: Based on your needs and results, our sales team will advise you on plan options, and you can choose the one that is ideal for your company.
- Proposal submission: We then send the commercial proposal for analysis and validation.
- Hiring: Only after hiring do you start paying for the tool and continue lead generation.
We do not make automatic charges at any point in this process.
Ready to triple your lead generation?
