Google Analytics 4: How to Access, Set Up, and Use
GA4 is the norm. But do you still have some doubts? Let’s fix them today!
Inbound Marketing in 2024: A Guide to Start or Expand
Well Inbound Marketing changed everything. Or at least told us how to make the change ourselves. Let’s dive a little deeper.
Gamification in Marketing: The Most Complete Guide You’ll Read on the Subject
This is the most in deph article about gamification in marketing out there. Let’s make a game out of selling.
What is a Sales Funnel? Stages, Methods, and 9 Tools
The sales funnel is an essential tool for anyone working with digital marketing and online sales. In fact, it’s more than just a tool. Unlike something you can touch and apply to a problem, it is its own methodology – an organizational framework for sales. But what is the sales funnel? What are the practical,…
What is B2B Marketing? How to Build a Funnel Today!
B2B Marketing is fascinating. The more you talk about it, the more you want to keep talking. We cover the essentials in this article.
Buying Journey: The Million-Dollar “Secret” of Inbound
The Buying Journey, or Buyer’s Journey, is a way to understand how people purchase things. And how they’ll purchase your produtcs.
Is the SaaS Business Model Right for Your Company?
The SaaS business model is one of the most traditional ones to come out of the internet age. Learn more about it.
What Are Attribution Models in Google Analytics?
Attribution models are ways to measure your campaings in Google analytics. They are absolutely necessary for everything you do there.
What is Guerrilla Marketing and How to Get Started?
Guerilla marketing used to be for big big brands. But not anymore. Find out how you can use it today!
What is a Lead Magnet? 10 Types and 5 Examples to Know
Learn more about Lead Magnets, how to create them and how to use conversational marketing to make them more attractive.
The Most Used Marketing Theories in 2024
Let’s dive deep in the theoretic world with some marketing theories and a bunch of examples in how to apply them effectively.
Marketing ROI: What It is and How to Calculate It
What even is Marketing ROI? It’s just the return of you investments in marketing, generally speaking. But let’s dive into it a little more.
What is CPA in Google Ads and How To Calculate It
CPA is a way to advertise in Google Ads. Find out more about how to use the strategy and when not to.
Financial Marketing: the Do’s and Dont’s
Financial marketing is harder, sure. But without it, it gets very hard to get new clients and open new markets. Find out more.
Tourism Marketing: Generate More Leads with AI and Digital Marketing
Tourism Marketing never stops. It’s a well oiled machine that generate thousands of leads everyday. But how exactly?
The Main Facebook Ads Metrics to Keep an Eye On
Check out all Facebook Ads Metrics, and a bunch of other metrics that Meta doesn’t analyze, but definitely should.
Cost per Click: 5 Optimizations to Improve Today
What is CPC, or Cost per Click? And how to optmize your campaings to get better results? Find out today.
What is CTR? And how to improve the clickthrough rate?
CTR is a widely used digital marketing metric. It’s absolutely impactful in email, paid media and even in SEO. Learn more today.
What is Dwell Time and How to Increase It
What is dwell time? And how to increase it? Find out today – there’s no secret formula, but there’s a couple of hidden remedies.
Twitter Marketing: An All in One Guide
Is it still worth doing Twitter Marketing? Even with everything that is happening on this social network? That’s the million dollar question. The now X, formerly Twitter, has experienced some difficulties lately after its sale to billionaire Elon Musk. Many people say that the purchase was for controversial reasons: Musk got tired of being censored by…
