When a company starts to grow and has clear goals to scale operations and boost business, the creation of specialized teams in each operational area becomes inevitable. One of these teams is marketing, responsible for brand positioning and promotion, lead generation and qualification for sales, and all necessary support to boost sales results. If you’re…
If you want to demonstrate the impact of your actions, you need to create marketing reports. Check out the best tips and templates to get started now!
B2B sales are tricky. And exactly because of that, you should be on top of every strategy you can to increase sales and accelerate your growth.
Whats the best way to sell? Inbound or Outbound? Thing is, there never was a competition. You should use both!
Nothing starts in marketing without marketing goals, Or at least nothing should start. But how to create them? Find out today.
McDonald’s, iFood, KFC, and Burger King—all of these brands are related to food sales and, additionally, they all have red in their logos. Is this a coincidence? You can be sure it’s not. Keep in mind that every little thing a company does has a purpose, especially when it comes to branding and visual identity….
Marketing mix is the term coined by Phillip Kotler to express what does a good marketing strategy needs. That was 30 years ago. Still true today.
Is It Worth Starting Content Marketing in 2025? Finding the answer is simple: open your Instagram, go to YouTube, or ask Google something. Do you see the results? Those are the fruits of content marketing. And those fruits are being harvested now, but they were planted weeks, months, or even years ago. That’s what content…
See an in-depth explanation of Google Analytics 4 events, with examples illustrating what they are and how to configure them.
The scarcity trigger is one of the most powerful mental triggers. It never fails, since the dawn of mankind to the summer of social media.
Is attracting traffic to your website one of your main objectives? You’re not alone! This is one of the biggest challenges for marketers, who compete with numerous other websites for the attention of online users. It’s not enough to simply bring a significant volume of visitors to the site, as there are different types of…
There are many answers to the question how to win customers. This is a blessing. Find out why in the article.
Content marketing is changing. AI is here to stay, but Google is still alive. TikTok didn’t kill Instagram. It’s not the time to stop making content.
Marketing and Sales departments must work together. But sometimes that can be hard. Why? And how to achieve full collaboration?
Check out the 26 best marketing tips to start your strategy today or to make sure everything is on track with the one you’ve already planned!
Yes, you probably know what a landing page is. If you don’t, you just don’t know the name. You’ve probably seen at least one today.
What’s the point of having a high number of visitors on your website if you’re not converting them into customers? Turning those users into leads, and leads into customers, is the goal that should guide your marketing efforts. The CRO methodology can rely on real, reliable data from Google Analytics to create effective strategies that…
Right from the start, most companies, whether they are advertising agencies or not, are concerned with understanding how to create a digital marketing team. There are always doubts about the size of the team, the essential roles for the business, and which skills to invest in. With that in mind, Leadster has created a complete…
Strategy, metrics, growth, and results: These are words—and actions!—that excite companies. But often, it can be difficult to know what truly makes a difference in the sea of options available. Today, we’ll discuss some key metrics adopted by high-growth companies that explain the results they achieve. We’re sure you’re already familiar with sales funnels, marketing…
KPIs guide companies to success in a very structured way. You should definitively use at least half of the ones we list here. Really.
