Has Marketing 6.0 Arrived? What Does It Bring That’s Different?

Has Marketing 6.0 Arrived? What Does It Bring That’s Different?

Marketing 6.0 is the title of the new book by Phillip Kotler, along with Iwan Setiawan and Hermawan Kartajaya. Released at the end of 2023, it marks an important milestone in contemporary digital marketing. As always, Kotler is thinking ahead, envisioning the future while maintaining a sharp focus on the present. Everything presented in this…

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Relationship Marketing: How to Start from Scratch? [+EXAMPLES]

Relationship marketing is one of the many types of marketing strategies that can be applied and combined to help your brand achieve sales success. We’ve already covered topics like lead generation and remarketing here on the blog. Today, it’s time to talk about relationship marketing, a strategy aimed at retaining customers, creating a sense of…

Turn Your Paid Traffic into a Qualified Lead Generation Machine

Turn Your Paid Traffic into a Qualified Lead Generation Machine

Want to understand how to create media campaigns that will generate quality paid traffic for your website or landing pages? Then you’ve come to the right article! Here, we’ll cover all the details surrounding this type of strategy. What is Paid Traffic? Paid traffic refers to traffic generated through ads created to promote a brand…