Scarcity Trigger: Understand What It Is and How to Apply It!
The scarcity trigger is one of the most powerful mental triggers. It never fails, since the dawn of mankind to the summer of social media.
Website Traffic: Types and How to Attract Qualified Traffic
Is attracting traffic to your website one of your main objectives? You’re not alone! This is one of the biggest challenges for marketers, who compete with numerous other websites for the attention of online users. It’s not enough to simply bring a significant volume of visitors to the site, as there are different types of…
How to Win Customers: 20 Strategies for 2025
There are many answers to the question how to win customers. This is a blessing. Find out why in the article.
Content Marketing in 2025: What Changes and Effective Strategies
Content marketing is changing. AI is here to stay, but Google is still alive. TikTok didn’t kill Instagram. It’s not the time to stop making content.
Marketing and Sales: How to Unite Strategies and Achieve Goals
Marketing and Sales departments must work together. But sometimes that can be hard. Why? And how to achieve full collaboration?
25 Digital Marketing Tips to Sell More Today!
Check out the 26 best marketing tips to start your strategy today or to make sure everything is on track with the one you’ve already planned!
What is a Landing Page? 7 Examples and How to Create One in Practice
Yes, you probably know what a landing page is. If you don’t, you just don’t know the name. You’ve probably seen at least one today.
How to Use Google Analytics to Generate More Conversions on Your Website
What’s the point of having a high number of visitors on your website if you’re not converting them into customers? Turning those users into leads, and leads into customers, is the goal that should guide your marketing efforts. The CRO methodology can rely on real, reliable data from Google Analytics to create effective strategies that…
Digital Marketing Team: How to Structure It from Scratch
Right from the start, most companies, whether they are advertising agencies or not, are concerned with understanding how to create a digital marketing team. There are always doubts about the size of the team, the essential roles for the business, and which skills to invest in. With that in mind, Leadster has created a complete…
Pirate Funnel: The 5 Metrics Used by High-Growth Companies
Strategy, metrics, growth, and results: These are words—and actions!—that excite companies. But often, it can be difficult to know what truly makes a difference in the sea of options available. Today, we’ll discuss some key metrics adopted by high-growth companies that explain the results they achieve. We’re sure you’re already familiar with sales funnels, marketing…
30 Sales, Marketing, and CS KPIs That Leaders Want to See on Your Dashboard
KPIs guide companies to success in a very structured way. You should definitively use at least half of the ones we list here. Really.
13 Differences Between B2B and B2C Sales and How to Optimize Your Strategy
The Differences Between the B2B and B2C Markets Go Beyond Just the Business and Sales Models In two sectors with such different dynamics, it is also necessary to think about strategies that work for each of them. Do you want to understand these differences, optimize your sales strategy, and check out examples from each market?…
Social Media Support: Step by Step + Tools
Customer service on social media can be done automatically today. See how, along with the pros and cons, in this article.
What is a Sprint? How to Apply it to Products and Launches?
A sprint is very useful in many different situations. Let’s discuss them in more detail in this article.
What is a Value Proposition, How to Create One, and 13 More Examples
What Determines Whether a Consumer Will Choose Your Brand Among So Many in the Market? When a consumer comes across a solution offered by your company or a communication designed to promote it, the value proposition reinforces that this option, and no other, is the best choice to solve what the consumer is looking for….
Data-Driven Marketing: What It Is and How to Use Data to Generate More Leads for Your Company
“If you can’t measure it, you can’t manage it.” This is a well-known phrase in the corporate world, emphasizing how process control is linked to metrics. And what does this have to do with Data-Driven Marketing? Everything! In today’s article, we’ll cover this data-driven decision-making strategy, which has been and continues to be revolutionary for…
Selling on Marketplaces or Your Own E-commerce?
Should everyone sell on marketplaces? This is a question everyone is asking today, and the answer is often quite black and white: sell on both! Considering the availability of resources to sell online, it makes sense to maximize sales—in other words, sell on as many platforms as possible. But that’s not always the case. Some…
Paid and Free GPT – Differences and How to Use Each One
The differences lie in what the tool can deliver and what you can request from it. Learn more about the paid and free versions of ChatGPT.
Customer Journey Map: What It Is, How to Create One, and Examples
The customer journey map is a tool used to improve products, marketing, sales, and decision-making in any company. This technique was “imported” from the User Experience (UX) sector and adapted for other areas as an intelligent way to enhance processes and results. This article will deepen your understanding of the customer journey map, explaining the…
Marketing Campaign: Discover What Cannot Be Missing in Your Article
From VW’s “Lemon” to Always’ “#LikeAGirl,” winner of the best marketing campaign of the century award, we are talking about a powerful strategy that significantly impacts your company’s results. Marketing campaigns, when well planned and with a well-established purpose, leave a mark on the audience’s life. They cease to be just another piece of consumed…
