Marketing Manager: The Importance of Having One in Your Company!

Marketing Manager: The Importance of Having One in Your Company!

Marketers on duty already know how broad the field is and how much time, attention, and hands-on work it requires. Therefore, having a focal point to oversee strategy, track results, and manage the team is essential. That’s the role of the marketing manager. Keep reading this article to understand the responsibilities of this position, its…

What Is Omnichannel and How to Apply This Strategy?

What Is Omnichannel and How to Apply This Strategy?

The omnichannel strategy can transform the experience delivered to users, who today engage through multiple consumption channels. With this approach, the gap between online and offline interactions is narrowed — and the goal is to ensure the consumer no longer even notices the barriers that once existed between these channels. Learn more about this concept,…

How to Generate Leads with Chatbots – 10 Ideas to Increase Conversion
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How to Generate Leads with Chatbots – 10 Ideas to Increase Conversion

According to the report published by HubSpot in 2021, lead generation is the main goal of marketing and sales professionals today. With the tools available online, this strategy is enhanced and brings even better results, such as pre-qualified contacts and increased conversion rates. If you want to gain this kind of competitive advantage, a chatbot…

Is It Better to Hire a Marketing Agency or Build an In-House Marketing Team?

Is It Better to Hire a Marketing Agency or Build an In-House Marketing Team?

When a company starts to grow and has clear goals to scale operations and boost business, the creation of specialized teams in each operational area becomes inevitable. One of these teams is marketing, responsible for brand positioning and promotion, lead generation and qualification for sales, and all necessary support to boost sales results. If you’re…

Color Psychology in Marketing: What It Is + Strategies to Apply It

Color Psychology in Marketing: What It Is + Strategies to Apply It

McDonald’s, iFood, KFC, and Burger King—all of these brands are related to food sales and, additionally, they all have red in their logos. Is this a coincidence? You can be sure it’s not. Keep in mind that every little thing a company does has a purpose, especially when it comes to branding and visual identity….

Content Marketing in 2025: What’s Changing and Effective Strategies

Content Marketing in 2025: What’s Changing and Effective Strategies

Is It Worth Starting Content Marketing in 2025? Finding the answer is simple: open your Instagram, go to YouTube, or ask Google something. Do you see the results? Those are the fruits of content marketing. And those fruits are being harvested now, but they were planted weeks, months, or even years ago. That’s what content…

Website Traffic: Types and How to Attract Qualified Traffic
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Website Traffic: Types and How to Attract Qualified Traffic

Is attracting traffic to your website one of your main objectives? You’re not alone! This is one of the biggest challenges for marketers, who compete with numerous other websites for the attention of online users. It’s not enough to simply bring a significant volume of visitors to the site, as there are different types of…