Digital Marketing

A strategic marketing planning effort results in the best way to allocate resources and talent across brands or clients (agency side).

Here we have two acronyms from the Digital Marketing world: ROI and ROAS. Both are extremely important. But they are very different concepts.

Copywriting and digital marketing—one is responsible for the content, the other for the strategy. When combined, your marketing just *happens*.

Are you bringing in a lot of traffic to your websites? Cool! But it’s time to think about lead and sales conversion to make those visits really count.

A short and fast little guide on event marketing. See what’s necessary, how to plan events, who to hire and how to cause an impact.

There never was a better time to talk about influencer marketing than now, when good content is at an all time low online. Time to shine!

Facebook Ads, or Meta Ads now, is actually pretty simple to setup. Find out more on our guide. It really is very very easy.

If you’re looking to strengthen your brand, boost B2B marketing, attract talent, or build partnerships, LinkedIn Ads is the ideal strategy for your business.

Marketers on duty already know how broad the field is and how much time, attention, and hands-on work it requires. Therefore, having a focal point to oversee strategy, track results, and manage the team is essential. That’s the role of the marketing manager. Keep reading this article to understand the responsibilities of this position, its…

The omnichannel strategy can transform the experience delivered to users, who today engage through multiple consumption channels. With this approach, the gap between online and offline interactions is narrowed — and the goal is to ensure the consumer no longer even notices the barriers that once existed between these channels. Learn more about this concept,…

A slow website causes several issues for marketing strategies — and it also hides other serious problems. Learn more in this article.

Digital marketing on Reddit revolves around both paid and organic traffic, just like any other social network. Learn more in this article.

What is black hat in digital marketing? And what happens to websites that use techniques and tactics considered black hat?

The funnel has changed drastically. So much so that even calling it a funnel is starting to sound crazy. Meet the messy middle.

A/B testing is absolutely necessary to everything in marketing? Kinda, yeah. But there different approaches to it. Learn more.

When a company starts to grow and has clear goals to scale operations and boost business, the creation of specialized teams in each operational area becomes inevitable. One of these teams is marketing, responsible for brand positioning and promotion, lead generation and qualification for sales, and all necessary support to boost sales results. If you’re…