Average Ticket Size: 6 Strategies to Increase It

The average ticket size is one of the main metrics for those working in marketing and sales, and it also serves as a key indicator of a company’s financial health.

If you want to know how to calculate this figure, along with strategies to improve it, you’ve come to the right article!

Check out all the details in the article.

What is the Average Sales Ticket Size?

The average ticket is the metric that represents the average amount each customer spends on purchases or contracts with a company.

The higher the average ticket, the more each customer is spending, on average.

How to Calculate the Average Sales Ticket?

Understanding the average ticket and the health of this indicator depends heavily on the type of product or service being sold, their costs, sales seasonality, and profitability goals.

There are two main ways to calculate the average ticket, each more suitable depending on your business dynamics.

How to Calculate the Average Sales Ticket Based on the Number of Sales

To calculate the average ticket based on the number of sales, use the following formula, always considering a specific time period:

Average Ticket = Total Revenue from Sales or Contracts / Number of Sales or Contracts

This method is more suitable if your company wants to know the average value of each transaction, regardless of whether customers made repeat purchases.

How to Calculate the Average Sales Ticket Based on the Number of Customers

To calculate the average based on the number of customers and determine how much each one generated in a given period, use this formula:

Average Ticket = Total Revenue from Sales or Contracts / Number of Customers in the Period

What Does it Mean to Increase the Average Ticket?

The average ticket is one of the key indicators of a company’s sales performance.

It needs to cover the customer acquisition costs and still provide the desired profit margin.

Raising this metric means improving financial health (especially when rates are unbalanced), encouraging repeat purchases or increased spending per customer, and projecting business growth.

6 Strategies to Increase the Average Ticket

Ready for the tips to raise this crucial metric?

There are several ways to encourage higher-value purchases and repeat business.

Here are the top 6 strategies:

1. Cashback

Cashback is a system where purchasing a product or service returns a portion of the money to the customer.

The discount isn’t immediate—customers can use their cashback on a future purchase or within a partner network.

You can offer it in two ways:

• Accept payments via a tool that provides cashback benefits, like PicPay or Ame Digital;
  
• Create your own cashback system, where the customer receives credit for their next purchase (many supermarkets do this today).

2. Loyalty and Rewards Programs

Loyalty, points, and rewards programs are great ways to drive repeat purchases.

People love the feeling of gaining something—especially when spending money.

Just make sure that the reward is genuinely appealing and worthwhile so that customers feel motivated to reach the exchange goals.

3. Subscription Clubs

Recurring purchases are a powerful method to increase average ticket and promote customer loyalty.

One effective strategy is launching a subscription club.

You choose the product or service and define the delivery frequency.

For instance, each month a customer might receive products in a specific niche—like food, books, stationery, or cosmetics—all common examples.

Subscription clubs also work for service contracts, offering convenience throughout the subscription period.

4. Campaigns and Promotions

You can encourage customers to buy more (and spend more) by running campaigns and promotions.

Holidays like Black Friday or Christmas usually see a spike in average ticket, even with discounted prices. Customers prepare for these events and often buy larger quantities or more variety to take advantage of deals.

You can also create promotions like “buy three, pay for two,” offer one free month in a 12-month subscription, or discount a second item—just to name a few ideas.

5. Invest in Marketing

Promoting your products or services is essential for acquiring customers and meeting your financial goals.

There’s no point in building strategies to raise the average ticket if your target audience doesn’t even know they exist.

So, invest in various marketing actions and channels to promote your offers and campaigns.

Use your organic social media, send marketing emails to your current lead base, and launch paid media campaigns to attract new customers and re-engage previous ones.

6. Offer Complementary Products or Services

Cross-selling strategies also help increase the average ticket.

With cross-selling, you offer a complementary product or service to what the customer is already buying.

It encourages higher-value purchases and enhances the customer experience.

Focus on items that genuinely complement the customer’s needs—otherwise, the offer won’t be relevant.

Increase your Average Ticket Now!

With the tips and strategies shared here, increasing your average ticket becomes an achievable goal.

Do the math for your company, set your goals, and start implementing actions that will improve your results.

Did you enjoy this article?

Leave a comment with your own strategies to raise the bar on your average ticket size!