Consumer Psychology: Journey and 10 Important Factors
Do you know the impacts of consumer psychology in your digital marketing strategy? Let’s talk about it for a while, what do you say?
Product Market Fit : 10 Startup Strategies
What is Product Market Fit? What about all the other “fits”? Let’s find out today! And let’s get your strategy going too. Very busy article.
Digital Transformation: What it Is and the 5 Basic Pillars
Digital Transformation is a lot of different things. It’s all related with how you want to approach it. This article explains all you need to know.
17 Fundamental Chatbot Metrics for Your Business
To create and implement a chatbot is just the tip of the iceberg. For a strategy to continue and for you to keep investing in a tool, it is essential to analyze its metrics, in this case, the chatbot metrics. Think with me, how will you know that people are interacting with your chatbot, which…
AI in business: what’s real and what’s not
These days, any specialized publication in the corporate world is talking about AI in business in some way. It could be a blog, an internal newspaper, a magazine, or a TV channel — everyone wants to know exactly how AI is being used today to transform businesses, accelerate production, and scale complicated projects. And you…
The Positive Aspects of Artificial Intelligence. And the other ones.
Wanna know the positive aspects of artificial intelligence? Well, we talk about them here in this article. And the other ones too. Check it out!
Conversational marketing chatbot: how to use it and some case studies
Do you know what a conversational marketing chatbot is? Probably. But do you know the results they often bring? In this article you’ll find out.
How to Use ChatGPT? 10 Simple Uses and 7 Advanced Commands
Everybody is talking about it. It seems so simple that it’s a little weird to ask how to use ChatGPT. But trust me: these examples will help you a lot.
Digital Marketing Plan: 6 Steps to Start One Today
How do you do your digital marketing planning? Do you do it like most companies, leaving it to the marketing team to do everything and then present it? Or do you do it like successful companies, which integrate departments to deliver a plan that goes far beyond marketing but is a key piece of business…
How to Integrate your Chatbot with Google Calendar?
No more wasting time trying to find a common time between your company and your client or lead. The solution to gain more productivity and optimize the process, as well as having more meetings in your daily life is: integrate your chatbot with Google Calendar! And the best thing about all this is that you…
10 Best Chatbots for WordPress in 2024
WordPress is the largest CMS (content management system) in the world: according to data from W3Techs (as of May 2023) , the publisher represents more than 60% of all platforms in this field . Soon after we have Shopify, with more than 5%, and Wix with 3.7%. That said, it is very likely that you, dear reader, can have a website on…
Inbound leads: complete guide from generation to sale
Inbound leads are the lifeblood of digital marketing strategies today. They are what enable several other techniques to work, such as marketing for blogs, podcasts, YouTube videos, etc. This is because all of these strategies have the main objective of generating leads . Without them, nothing in digital marketing makes sense, and all these networks would be…
Sales Playbook in practice: step by step + examples
The whole team working together in the way that works — if we could summarize the Sales Playbook in a single sentence, that would definitely be it. A Sales Playbook is a document aimed at standardizing the work of a sales team to always seek the best possible results. Commercial departments are always looking for new ways…
