New: Leadster AI – Learn everything about Leadster’s Artificial Intelligence
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New: Leadster AI – Learn everything about Leadster’s Artificial Intelligence

What if you could use Artificial Intelligence to answer your visitors’ questions, resolve 88% of inquiries automatically, and as a bonus, increase the quality of leads generated? The tool that brings together all these benefits was launched in May 2024 by Leadster and is called Leadster AI. In this article, I’ll share more about this…

How to advertise on YouTube? A Complete YouTube Ads Guide

How to advertise on YouTube? A Complete YouTube Ads Guide

One of the most popular methods of advertising on the internet is YouTube Ads. Every day, millions and millions of people watch videos on YouTube. And your brand? Do you have a presence there?  And look how interesting: according to data from HubSpot , most B2C advertisers (34%) use three channels to advertise: Facebook, Instagram and YouTube, respectively. …

Recommended events in Google Analytics 4: how to configure it

Recommended events in Google Analytics 4: how to configure it

To talk about recommended events in Google Analytics 4 we need to talk about a few other things first.  We need to talk about Google Analytics itself and its major migration to its fourth version, we need to talk about what events are, we need to talk about the new measurement parameters, conversions, etc.  So, this article…

Sales Conversion: How to Increase Your Company’s Most Important Metric

Sales Conversion: How to Increase Your Company’s Most Important Metric

The goal of any company is sales conversion . Marketing and sales team efforts have the same purpose behind: motivating a potential customer to advance steps in the sales funnel and finally make the decision to make a purchase.   However, the sale goes far beyond just the moment of the transaction. Selling is a non-linear process that…

Sales Cycle: What is it, How to Reduce and Close Deals Faster?

Sales Cycle: What is it, How to Reduce and Close Deals Faster?

Understand what a sales cycle is , how to calculate your company’s cycle and how to reduce it to close deals in less time with the complete post we have prepared. Good reading! What is the sales cycle? The sales cycle is the process that is related to time and interactions between seller and consumer, from the first contact…

10 B2B Prospecting Strategies from the Best Companies
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10 B2B Prospecting Strategies from the Best Companies

B2B prospecting differs from the work performed by the sales team that deals directly with retail. Generating leads, qualifying contacts and closing deals when selling to another company – and not to the end consumer – brings new challenges.  For many professionals, this market raises doubts – and to resolve them, we created this content! Here we will talk about the characteristics…