ROI and ROAS: Understand the Difference and Why Each One Matters
Here we have two acronyms from the Digital Marketing world: ROI and ROAS. Both are extremely important. But they are very different concepts.
Paid Media Plan 2025: A Guide to Creating Online Ads
Paid media strengthen your brand’s digital presence, offer audience targeting, and reach a wide, relevant, and highly engaged group of people.
What is Product-Led Growth (PLG) and how to grow 240% with it
Product-led growth is a philosophy. It means that your product is the main driver of your growth. But what does that really mean?
Paid Traffic on Instagram in 2025: Complete Guide
Starting to run paid traffic campaigns on Instagram in 2025 can be both good and bad. But don’t worry — we’re talking about the operational side. Running ads on social media is still one of the most popular digital marketing strategies, regardless of the year. What we mean is that a lot has changed in…
LinkedIn Ads: What It Is, How It Works, and How Much It Costs to Advertise
If you’re looking to strengthen your brand, boost B2B marketing, attract talent, or build partnerships, LinkedIn Ads is the ideal strategy for your business.
Spin Selling: How to Apply the Methodology to Sell More
Have you heard about the Spin Selling sales method? In this article, we’ll explain how it works, what its stages are, its pros and cons, and why the methodology, created more than 30 years ago, remains relevant today. Learn more about this powerful ally for sales professionals.Keep reading! What is the Spin Selling Methodology? Created…
What Is Omnichannel and How to Apply This Strategy?
The omnichannel strategy can transform the experience delivered to users, who today engage through multiple consumption channels. With this approach, the gap between online and offline interactions is narrowed — and the goal is to ensure the consumer no longer even notices the barriers that once existed between these channels. Learn more about this concept,…
4 Reasons Why Lead Capture Forms Are Dead
When we talk about lead conversion, we often think of forms. Here, we’ll show why they are outdated and no longer effective.
How to Structure Your Marketing Using Only AI Tools
And if you’re handling your marketing alone, can AI tools really function as an entire team? Find out in this article.
Color Psychology in Marketing: What It Is + Strategies to Apply It
McDonald’s, iFood, KFC, and Burger King—all of these brands are related to food sales and, additionally, they all have red in their logos. Is this a coincidence? You can be sure it’s not. Keep in mind that every little thing a company does has a purpose, especially when it comes to branding and visual identity….
What Are Smart Chatbots?
With the emergence of ChatGPT a few years ago, a new type of chatbot also appeared: smart chatbots. These chatbots are, as you might imagine, quite advanced. ChatGPT itself, for example, is a chatbot. The engine behind ChatGPT is its Natural Language Processing model — GPT-4. What smart chatbots deliver is a similar experience but…
How to Identify and Approach Decision Makers in B2B Sales
It’s very important to identify the main B2B decision makers so you can sell more efficiently. See how to do it.
New: Leadster AI – Learn everything about Leadster’s Artificial Intelligence
What if you could use Artificial Intelligence to answer your visitors’ questions, resolve 88% of inquiries automatically, and as a bonus, increase the quality of leads generated? The tool that brings together all these benefits was launched in May 2024 by Leadster and is called Leadster AI. In this article, I’ll share more about this…
How to advertise on YouTube? A Complete YouTube Ads Guide
One of the most popular methods of advertising on the internet is YouTube Ads. Every day, millions and millions of people watch videos on YouTube. And your brand? Do you have a presence there? And look how interesting: according to data from HubSpot , most B2C advertisers (34%) use three channels to advertise: Facebook, Instagram and YouTube, respectively. …
17 Chatbot Use Cases to Understand How They Work
Do you have the best chatbot use cases at your fingertips? If the answer is no, you don’t even need to worry: now you have it in the palm of your hand. Chatbots have general and specific uses, depending on your marketing strategies. They are very versatile and can be applied in various situations on your website:…
How to Use Chatbots to Improve your Sales Automation
What’s your sales automation proccess like? It can be much better with chatbots! This article explains exactly how and why. Check it out.
Recommended events in Google Analytics 4: how to configure it
To talk about recommended events in Google Analytics 4 we need to talk about a few other things first. We need to talk about Google Analytics itself and its major migration to its fourth version, we need to talk about what events are, we need to talk about the new measurement parameters, conversions, etc. So, this article…
10 Conversational Marketing Strategies to Use in 2024
Check out some conversational marketing strategies that you can use all year long – with some statistics to boot, too!
Sales Conversion: How to Increase Your Company’s Most Important Metric
The goal of any company is sales conversion . Marketing and sales team efforts have the same purpose behind: motivating a potential customer to advance steps in the sales funnel and finally make the decision to make a purchase. However, the sale goes far beyond just the moment of the transaction. Selling is a non-linear process that…
Sales Cycle: What is it, How to Reduce and Close Deals Faster?
Understand what a sales cycle is , how to calculate your company’s cycle and how to reduce it to close deals in less time with the complete post we have prepared. Good reading! What is the sales cycle? The sales cycle is the process that is related to time and interactions between seller and consumer, from the first contact…