Growth Hacking: What It Is, Strategies, Cases – And More!

If you follow the digital marketing and business development market, you’ve probably heard the term “Growth Hacking” countless times.

Despite its widespread popularity and many misinterpretations in the marketing field, when well-planned and executed, this strategy can yield excellent results for businesses.

If you want to learn more about this scalable growth method and explore cases of brands that successfully achieved their goals, keep reading this article.

We will cover every detail about Growth here!

What is Growth Hacking?

Growth Hacking is a method focused on the growth and scaling of a company, involving all strategies, processes, and departments of the business.

Widely used in startups, Growth is a different way of thinking about expansion, where the primary goal is to leverage all available resources, strategies, and learnings to drive results.

And not just any results.

Growth Hacking aims to generate disproportionate growth compared to the investment made.

There is a common misconception in the market that Growth Hacking is merely a set of actions or tools. In reality, talking about Growth means talking about a growth mindset.

After all, it is much more about how you think rather than a step-by-step methodology.

Growth Hacking is about business and brand growth based on metrics, learnings, and experimentation.

The goal is to find “hacks”—bottlenecks, problems, and triggers—and transform them into opportunities for expansion.

According to a diagram created by Growth Tribe, a specialist in Data Science, Growth, Innovation, and Customer Experience, Growth Hacking is a blend of technical marketing knowledge, UX improvements, CRO, and marketing learning.

What is Growth Hacking in Digital Marketing?

Some professionals mistakenly believe that Growth Hacking is a methodology applied exclusively to digital marketing. It can be, but it is not limited to that.

Both marketing and Growth achieve great results through the development of strategies based on experiments, data, and learning.

And both seek growth—after all, they must align with the company’s overall objectives.

Digital marketing and all marketing strategies can learn a lot from the Growth Hacking mindset and how it drives results.

Growth Hacking can be applied to digital marketing through strategic data analysis to optimize channels and resources, focusing on opportunities for growth.

This includes strategies for lead generation, brand image improvement, sales funnel optimization, implementation of A/B testing, user and customer activation, customer retention, and more.

We will explore these aspects further in this article.

Growth Hacking and CRO – The Eternal Pursuit of Conversion Optimization

No matter what digital marketing tools you use most in your company—at the end of the day, everyone is looking for the same thing: higher conversion rates.

Later in this article, we will provide ten interesting examples to illustrate this concept. However, it is important to highlight that Growth Hacking is a continuous effort.

Take CRO (Conversion Rate Optimization), for example—one of the most commonly employed tactics in Growth Hacking. It focuses on macro optimizations, including your website and even your business model.

For this to work, it is absolutely essential to stay on top of what your audience finds engaging and attractive.

Even with this constant concern, there is also a crucial micro-level effort in every ad you create, every landing page you build, and every chatbot interaction designed to generate leads.

CRO has a broad scope—”conversions” cover various activities on your site and multiple stages of the marketing and sales funnel.

Similarly, Growth Hacking requires the convergence of multiple methods working together with various related tools. Only through this holistic approach can true optimization be achieved across all necessary fronts.

How Did Growth Hacking Emerge?

The term Growth Hacking (or something close to it) first appeared in 2010 in an article titled “Find a Growth Hacker for Your Startup.”

The author was Sean Ellis, a prominent figure in Silicon Valley with an impressive resume: Sean was Head of Growth at Dropbox, Head of Marketing at LogMeIn, a columnist for Forbes and TechCrunch, and a consultant. He combined his career learnings to pioneer this new way of thinking about business growth.

After that, leading figures in marketing and strategy—such as Andrew Chen (Uber), Aaron Ginn (Everlane and Lincoln Network), and Ryan Holiday (author of “The Obstacle Is The Way”)—also began exploring the term and refining the “Growth Hacker” mindset.

The Need to Name Things

In his original 2010 article, Ellis raised an essential point: the need for professionals truly specialized in areas that drive product and business growth.

He argued that startups should stop creating vague job descriptions like “we need someone capable of creating a comprehensive marketing plan that aligns with our business objectives and growth pattern.”

Sure, that sounds great—so great that everyone wants it. The issue is that startups experiment with many marketing methodologies. They need someone who understands them all and can apply specific expertise.

Growth Hacking consists of two words. One of them is hacking. Even in movies, we see that hackers must first understand computing before they can hack anything.

The same applies to Growth Hacking. A professional must understand the nuances and specifics of achieving this broad goal: growth.

Below, we will dive deeper into how this process works. Let’s go!

What Are the Fundamentals of Growth Hacking?

Growth Hacking is based on the relentless and continuous pursuit of growth opportunities. However, to achieve this, you must test your strategies.

Here are three fundamental questions to ask before implementing any Growth Hacking strategy:

1. What is the business objective within a specific period?
2. What factors are currently a priority?
3. What is the business’s plan regarding these priorities?

By answering these fundamental questions, you can start outlining and testing any Growth strategy.

What Is the Translation of Growth Hacking, and How Is It Pronounced in English?

There is no literal translation of Growth Hacking into Portuguese, so let’s break these two words down:

• Growth means growth.
• Hacking, on the other hand, refers to exploiting loopholes or shortcuts.

So, does the term simply mean “growth exploitation”? Not exactly. We need to consider the concept behind it. Growth hacking is a type of marketing driven by experiments for growth—more specifically, it’s about exploring shortcuts to accelerate a company’s growth.

Are Growth Hacking and CRO the Same Thing?

Before distinguishing Growth Hacking from CRO, let’s define the latter.

CRO, or Conversion Rate Optimization, is a strategy aimed at increasing your conversion rate.

If you want to improve your brand’s conversion rates, you should focus on CRO. This strategy leverages your existing structure, refining and optimizing it to enhance conversion rates, boost results, and consequently, increase sales.

Given this description, you might wonder if there are differences between CRO and Growth Hacking, as both aim for growth.

The truth is, Growth Hacking encompasses everything—including CRO, branding, offline marketing, customer success, and more—because it seeks business and product growth across all aspects. Meanwhile, CRO focuses specifically on traffic and conversion.

Thus, CRO is just one of many possible Growth strategies.

How to Grow Quickly While Spending Less?

A Growth Hacker’s job when addressing CRO is to reduce investment volume while increasing growth at the same time.

It sounds challenging, but Growth Marketing will always require this balance. Growing is good, but growing while reducing costs is even better.

In this sense, there are several key points where CRO plays a fundamental role in Growth Hacking. For example:

• Constantly monitoring the CPC of all your ads;
• Continuous optimization of target audiences when running ads;
• Frequent comparison of keywords;
• Replacing overly expensive keywords, if necessary;
• Continuous work on the website to increase authority and lower bidding costs;
• Improving Landing Pages for better authority and conversions.

Among other specific actions within your campaign. However, some CRO aspects are independent of Google Ads or Social Ads. Let’s discuss some more below:

Optimization and Democratization of Offers

Growth Hacking needs to go beyond tools. We’ve already established that. But how exactly?

One interesting point about CRO in Growth Hacking is that it brings conversion concerns to the forefront. And not just conversions in ads, but across your entire website and all the opportunities it presents.

Thus, a Growth Hacker must also think about the offers your brand is presenting and how accessible they are.

You will find many brands working with PLG. I brought 10 examples here, and nearly all of the fastest-growing startups recently have used this approach.

That’s because Product-Led Growth is inherently accessible. By removing bottlenecks and putting leads in direct contact with the offered product, you have the potential to grow much more.

This, of course, requires a change in the business model and, in many cases, even in the product itself.

Conversion offers must also be well thought out. You will find many brands trying to create standard rich materials, as taught in marketing courses.

It’s important to understand that a Growth Hacker’s mindset is not simply “let’s use the best strategies to grow” and that’s it.

Instead, it is more about “let’s be the best at the best growth strategies. Everything we do will be of the highest quality to impact as many people as possible.”

What Does a Growth Hacker Do?

Remember the 2010 article by Sean Ellis we discussed, where the term “Growth Hacker” first appeared?

According to this very article that sparked the growth mindset, a Growth Hacker can be defined as:

…“someone who knows the true north of growth. They can identify and deeply investigate scalable growth opportunities within companies.”

A Growth Hacker must be deeply involved in a company’s processes to analyze data, conduct research, identify triggers, bottlenecks, and opportunities, and create hypotheses and experiments focused on scalable growth.

How to Become a Growth Hacker?

A Growth Hacking professional must first study and develop a mindset focused on growth and results through data analysis and experimentation, as that is the essence of the methodology.

They also need technical and conceptual knowledge in business development and marketing, automation tools, and data analysis.

They must know how to leverage available processes and technologies, be interested in innovation, enjoy challenges, and value measurable results.

To further enhance skills in this area, consider investing in Growth Hacking courses, such as:

• Growth Hacking: How to Grow with Digital Marketing – ESPM
• Growth Hacking: Experimentation, Processes, and Strategies – FIAP
• Growth Hacking: Rapid Business Growth – PUC RS

In addition to courses, invest in reading: at the end of the article, we list the 5 best books on Growth for you to check out. Stay tuned!

Does Growth Hacking Really Work?

Like methodologies that involve changes in beliefs and mindset, Growth can seem challenging for many companies.

Because it involves data analysis, it may seem unattainable for companies that do not collect data at all.

In other cases, since it involves marketing and technology, it may appear costly or difficult to learn.

However, the Growth Hacking methodology encourages professionals, leaders, and entrepreneurs to collect data for analysis, focus on identifying the key drivers of results, and run numerous tests—nothing will work unless executed.

This requires thinking outside the box, pushing the boundaries of ideas and challenges to achieve results.

And this methodology does work when properly applied.

You may also be interested in: What is Data-Driven Marketing, Its Advantages, and How to Implement It.

Some Common Mistakes and Myths About Growth Hacking

Often, due to haste and anxiety, some companies make mistakes in Growth Hacking or even engage in actions that do not fit this concept.

Here are three common mistakes and myths to watch out for when starting with Growth:

Growing Before Being Ready

Trying to grow at any cost can backfire if your product, campaign, or plan is not ready.

Remember that Growth Hacking is not magic. You can’t take a bad product, scale it, and expect success. Pay attention to these essential foundation points before starting your Growth strategy:

1. Identify your ideal customer;
2. Improve relationships with well-nurtured customers;
3. Establish a strong value proposition based on customer expectations;
4. Make necessary product adjustments;
5. Develop a customer success philosophy;
6. Set pricing strategies based on desired outcomes;
7. Ensure integration with your customer success philosophy;
8. Align sales with your pricing strategy;
9. Test the product thoroughly;
10. Understand potential impact if product pricing is adjusted.

Again, remember: processes must be well-structured before launching a growth strategy.

An Inspiration, Not a Promise

Use success cases as inspiration, as models to follow, but not as something guaranteed to happen in your business.

Remember that each case involves different audiences, contexts, products, experiences, motivations, and timing.

Nurturing, Not Just Awareness

Users may understand their needs and recognize your company, but awareness alone is not enough.

It is essential to nurture these leads by providing relevant content tailored to their situation. This will deepen their understanding of the problem and highlight how your company can help. Avoid this mistake when implementing Growth strategies in marketing.

Read also: How to Generate Sales Leads and Convert Them More.

Growth Hacking Strategies for 2023

It’s already 2023, and you need to stay updated on Growth Hacking strategies to ensure your company thrives and stands out in the market.

Let’s break down each of them below:

1. Content repurposing;
2. Content optimization;
3. Content pruning;
4. Gamification of onboarding;
5. Connection with your community;
6. Leveraging social media;
7. Testing with Google Optimize;
8. Creating a free and useful tool.

Content Repurposing

Don’t throw content away!

Many times, an “outdated” topic can serve a new function, even if in a different format or channel.

For example, a webinar can be turned into short clips for Instagram Reels or even YouTube videos. Another way to repurpose content is by converting old blog articles into newsletters, e-books, or social media posts.

By implementing this strategy, you save time, resources, and money.

Content Optimization

SEO strategies evolve, as do Google’s bots, which continuously scan content. These are just a few reasons to optimize your content.

Also, the topics you write about change over time, as do user search behaviors and even your company’s writing style.

Content optimization is based on updating articles, adding secondary keywords, changing titles, etc. In other words, everything that will help and improve the content.

Therefore, optimizing and updating your content is essential for better ranking and access on your website and blog.

Advantages of content optimization:

• Articles will be treated as current and highly relevant by Google;
• Offering updated content;
• It is easier to optimize existing content than to create new content from scratch;
• Better positions in Google searches;
• Better rankings generate more visitors and consequently more sales;
• Guaranteeing the best content for your leads.

Content Pruning

Here, we are talking about “pruning” content, that is, cutting or removing valueless content from your blog.

But don’t worry, it’s not just about removing content indiscriminately—you first need to define what valuable content is.

For Google, valuable content is relevant, original, and of high quality.

So, pay attention to content that is useless for your domain, lacks quality, consists of seasonal and outdated posts, or is not well targeted to your buyer persona.

Read also: Blog for Lead Generation: 10 Essential Strategies

Gamification of Onboarding

With this strategy, you keep users engaged with your tool or website long enough for them to learn how to use it.

This tactic improves retention and serves as a strong incentive for users to refer your products to friends and family.

Connecting with Your Community

By connecting with your community, you reach the right audience for the success of your growth hacking efforts.

An online community strengthens relationships with your audience, leading to higher and more qualified sales opportunities compared to other channels.

Social Media as an Advantage

Social media is often underestimated in terms of its impact on business growth. For this reason, you can leverage this channel to stay ahead of your competitors.

Beyond direct engagement with leads and customers, social media helps establish your brand authority and enables easier audience engagement.

Testing with Google Optimize

One key principle that we’ve repeatedly highlighted in this article is: conduct tests.

Google Optimize is the right tool for this, as it allows you to test variations of web pages and compare their performance against a specified objective.

Creating a Free and Useful Tool

You’ve probably seen online tools for URL shortening, WhatsApp link generation, or character counters.

These are examples of highly sought-after and frequently used free tools. This strategy—similar, though on a smaller scale, to Product Led Growth (PLG)—helps people become familiar with your brand while providing a positive and effective first experience.

The Growth Hacking Funnel

The AARRR funnel, or pirate funnel, is a highly relevant framework in the growth context and is widely recognized in the Growth Hacking world.

Today, many professionals refer to the AARRR funnel as the Growth Funnel.

Growth Hacking focuses on business growth and scalability by incorporating all strategies, processes, and departments within a company.

The pirate funnel is one of the methodologies for rapid growth, as it optimizes the management of each stage to ensure the best results at every level.

For example, the higher the retention rates, the greater the revenue generated.

• A – Acquisition: How do customers find you?
• A – Activation: Do they have a great first experience?
• R – Retention: Do they come back?
• R – Revenue: Do they generate revenue?
• R – Referral: Do they recommend you to others?

Looking more closely at each phase of the funnel, you start to understand how it works and identify bottlenecks and areas for improvement in your process.

If you want to understand everything about the Growth Funnel, we recommend reading our full article on the topic: “Pirate Funnel: The 5 Metrics Used by High-Growth Companies.”

Step-by-Step Guide to Starting a Growth Hacking Strategy

If you want to apply the Growth Hacking mindset in your company and start seeing results, follow this step-by-step guide.

1. Create Hypotheses and Ideas

Develop campaigns, strategies, and tactics aligned with your company’s objectives.

If you don’t know what they are, take a step back before implementing Growth Hacking and define your goals.

2. Organize and Prioritize

Evaluate and compare the potential impact of each idea from the previous step and start by applying the most relevant ones.

Also, consider the level of effort and resources required for each one.

3. Test

Put your ideas into action and test your hypotheses! Only then will you know which ones actually work.

4. Analyze

Compare the results of the actions and campaigns launched, and conduct data-driven analysis for future decision-making.

5. Optimize

Use the insights gained from testing and analysis to improve the execution of future actions and optimize ongoing strategies.

6. Repeat

Once the cycle is complete, repeat it. New ideas, tactics, and strategies should emerge to drive your business growth further.

Adapted from: CXL

3 Successful (and Current!) Growth Hacking Cases

Leadster

At Leadster, we apply this methodology with a focus on Product Led Growth (PLG).

Our business model is a hybrid between Product Led Growth and Inside Sales. Until platform activation, the user navigates the process independently. Once they successfully complete the free trial, our Inside Sales team contacts them to close the deal.

• Hypothesis/Objective: Our initial hypothesis was that leads needed to be motivated enough to explore the platform, follow tutorials, and activate it on their own. This way, the sales team wouldn’t need to hold meetings with every lead to encourage platform usage.
  
• Experiment: We optimized our site and landing pages to highlight the most relevant content for visitors, tested multiple paid media channels, reinforced organic traffic strategies (which showed better conversion, activation, and sales rates), and created a clear onboarding process to improve user experience.
  
• Result: 243% growth rate in one year.

Rappi

Rappi has been one of the fastest-growing startups in recent years and is now present in multiple countries.

Its growth was driven by aggressive, creative, and unconventional strategies and investments.

• Hypothesis/Objective: Rappi’s business model is to deliver anything that fits inside the courier’s box. To scale, the company needed to acquire three types of users: customers who place orders, couriers, and partner establishments.
  
• Experiment: Rappi implemented a subscription model to encourage repeat purchases and increase average ticket size, invested in personalized customer experiences, passed the full delivery fee to couriers, offered flexible fees to attract businesses, leveraged unconventional PR campaigns, used alternative media channels, launched its own payment system (Rappi Pay), partnered with companies and influencers, and designed eye-catching uniforms for couriers.
  
• Result: Expanded to seven countries, 3.6 million users, 60,000 couriers, 500,000 registered businesses in Brazil, 2,500 employees (1,400 in Brazil), six investment rounds totaling $1.4 billion, and a 22% monthly growth rate.

Syhus

Syhus is an accounting firm that did not want to operate in a generalized manner and decided to focus its efforts and resources on a specific niche.

Thus, besides making the service specialized, they could concentrate on the audience they wanted to attract without having to target everyone.

• Hypothesis/Objective: In Syhus’ case, the focus was on offering specialized accounting services for startups and technology companies.
  
• Experiment: Building brand authority in a specific niche, investing in content and SEO, directing communication towards the proposed focus, and using social proof on the website to enhance credibility.
  
• Result: Established an image as a specialist, gained media recognition, specialized the offered service, and attracted new clients.

Canva

Today, Canva is the most popular platform for simplified design, and it literally emerged as a solution to a problem.

In 2012, Melanie Perkins was teaching a class on InDesign and Photoshop. She noticed how much students had to learn just to perform simple tasks.

Not everyone wants to be a graphic designer, and many people at the time struggled to learn how to use these complex tools for occasional minor adjustments.

That’s where the idea for Canva came from: a simple, practical, and elegant way to accomplish something that previously required hours of learning for a complete novice.

Let’s dive into their strategy:

• Hypothesis/Objective: People need a tool for simple design tasks. The existing tools are too complex and inaccessible.
  
• Experiment: A strong focus on Product Led Growth, as the product perfectly addresses its initial hypothesis. All ads direct users to a single product page designed to capture leads testing the Pro plan. Digital marketing and copywriting efforts follow standard practices without reinventing the wheel—keeping the focus on the product.
  
• Result: Since 2012, Canva has reached 15 million users, with 300,000 paying for Canva Pro. The company has undergone 14 funding rounds, raising half a billion dollars in 11 years.

Xero

Xero is an accounting startup that aims to automate processes in this field and provide a comprehensive view of a company’s finances through a simple-to-use app.

Xero’s dashboard is interesting because it consolidates diverse financial data: account balances, the number of paid and unpaid invoices, and even real-time business performance through integrations with sales CRMs.

Xero also heavily invested in Community Marketing by creating a forum where users can share their experiences with the system and, more importantly, suggest new features.

Let’s break it down:

• Hypothesis: Financial tracking can be much simpler and more transparent. Businesses lose money by not monitoring finances daily.
• Experiment: Most business owners do not track their accounting daily and don’t need to. Xero sought growth by advertising to accountants and dedicated accounting firms, offering a robust and appealing partnership program for this audience. Product investment was also substantial, keeping Xero among the top solutions in the market for years by blending MLG and PLG approaches.
• Result: With a growing user base and positive year-over-year growth, Xero evolved from an accounting platform to the leader in small business automation in the U.S., making acquisitions and transforming its product to align with its “Beautiful Business” vision.

ActiveCampaign

ActiveCampaign is a digital marketing automation software similar to HubSpot and RD Station.

Those in the industry for some time witnessed ActiveCampaign’s sudden growth. Almost overnight, it emerged as a strong competitor to RD Station, offering the same features.

The ActiveCampaign growth case we analyze here is somewhat atypical. It has existed since 2003 in the U.S., founded even before HubSpot, which is now one of its major competitors.

The key to ActiveCampaign’s success is doing everything for its users—and then a little more. Let’s explore its market positioning:

• Hypothesis: The product should focus on integrations and native functionalities, avoiding the cloud-based SaaS model. According to ActiveCampaign, the SaaS model is limiting, often delivering a simple product at an inflated price.
• Experiment: A 100% PLG approach, with total focus on the product, intense content production, and a Marketplace Hub offering over 2,000 free templates and resources, along with 800 easy-to-implement automation “recipes.” There is also a strong emphasis on user reviews, ensuring an excellent customer experience and support.
• Result: By the end of 2022, ActiveCampaign had over 180,000 registered customers. It also accumulated more than 10,000 reviews on G2, ranking in the top 20 out of over 100,000 listed SaaS products.

SemRush

SemRush was one of the first platforms dedicated to SEO and keyword research in the world.

Its insights are not exclusive—Google Analytics provides most of the same data, except for competitor analysis. However, tracking everything solely through GA is challenging.

SemRush’s proposition is similar to Canva’s: democratizing SEO work and enabling more people to specialize in it by lowering entry barriers.

With a simple dashboard and a vast array of functions, SemRush quickly dominated the market and inspired numerous similar tools.

Let’s analyze further:

• Hypothesis: Google’s systems provide data in a complex way for those unfamiliar with them and lack competitor analysis, which is crucial for SEO-focused marketing research.
• Experiment: Consolidate all SEO needs into one platform—keyword research, ranking analysis, competitor evaluation, and more. Maintain continuous development to evolve and introduce new features. Establish market authority through extensive content production on organic traffic and SEO.
• Result: By the end of 2022, SemRush had 95,000 paying users, with 13,000 acquired between 2022 and 2023. At the end of 2022, the company held over $200 million in cash and had more than 800,000 registered users, both paying and non-paying.

Buffer

Buffer is a platform for social media content automation. It integrates multiple tools to increase the organic reach of posts and streamline the process.

These include post scheduling, a collaborative system similar to Trello, and recommendations for optimal posting times and hashtags.

Today, such a tool is not revolutionary. What makes Buffer’s case interesting is how it entered a highly competitive market and stood out using Growth Hacking.

Let’s examine its tactics:

• Hypothesis: To grow in this competitive market, Buffer must demonstrate value to potential customers who are likely familiar with other tools but have had disappointing results. Buffer should position itself as the app that maximizes social media success.
• Experiment: Buffer focused primarily on organic growth. Through years of high-volume content production, guest posting, link building, and brand collaborations, it quickly became a reference in the U.S. market.
• Result: Today, Buffer competes with the best social media automation apps and is considered a rival to Hootsuite, one of the industry’s oldest players.

Quora

Quora is a question-and-answer social network, often considered by many as the successor to Yahoo! Answers, which shut down in 2021.

However, Quora’s timing wasn’t ideal. During its growth, another similar social network emerged: Reddit.

Quora then began investing in more aggressive outreach strategies in other countries, as Reddit, being its main competitor in the U.S., had already dominated the market.

Let’s take a closer look at its development:

• Hypothesis: Quora has fewer users and less traffic than its main competitor. Therefore, the best approach is to invest in global growth.
• Experiment: Focus on creating a highly specialized community and fostering thought leaders within the platform, encouraging not anonymity, but visibility for those who provide great answers. The platform’s diverse nature and design also promote inclusivity, with a well-balanced user base of both men and women—unlike Reddit, where the male audience dominates.
• Result: Quora now has over 300,000 active users, and with a more mature profile than Reddit, 60% of all ads on the platform are B2B.

Intercom

Intercom is one of the global leaders in chatbot solutions for customer service integrated into websites. When it launched, the market leader was always Zendesk, with several smaller players struggling to even stay in its shadow.

Intercom introduced something Zendesk lacked at the time: a suite of customer service tools with a fully PLG (Product-Led Growth) approach—easy to test and adopt.

The result? The fastest growth among all cases in this article. Intercom achieved a feat only Slack had accomplished before, standing out as the fastest-growing startup in its sector in history.

Let’s break down its strategy:

• Hypothesis: Solutions like Zendesk and other popular chatbots in the market use a complicated MLG (Marketing-Led Growth) approach that slows down rapid adoption. It’s possible to focus on content production to build brand authority while using a PLG approach to attract more users.
• Experiment: Intercom uses personalized landing pages in all references within its chatbot. Every chatbot has a small “Powered by Intercom” label. When clicked, it leads to a customized landing page. This strategy gives Intercom a massive number of high-quality backlinks. Combined with extremely effective content production, this generates a lot of high-quality traffic for the brand, which then uses a PLG approach to convert more leads.
• Result: Over 17,000 paying users, more than $50 million in ARR (Annual Recurring Revenue), and investments from figures like Mark Zuckerberg and Jack Dorsey. Intercom is the only SaaS in history to grow faster than Slack.

Top 5 Books and Resources on Growth Hacking

We’re confident that the insights in this article will help you understand and implement the Growth Hacking mindset and methodology in your company.

If you want to dive even deeper into the topic, check out this list of books and resources we’ve curated.

• Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success, by Sean Ellis. Available for purchase [here].
• Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising, by Ryan Holiday.
• Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, by Dave Peterson.
• Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You, by John Hall.
• Lastly, we also recommend the Growth Leaders Academy YouTube channel, packed with excellent videos for those who want to learn more.

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Finally, did you know that Leadster offers various resources to boost your company’s Growth strategy?

On our platform, you can view your website’s conversion data, identify your best marketing channels and campaigns, conduct A/B tests with various tool functions—and much more.

If you’re still not convinced about how Leadster can help with your Growth Hacking strategy, take a look at how Isaac, a fintech in the education sector, used A/B testing to better understand its leads’ behavior and was able to increase conversion and qualification rates.

With just this action, you can already see how Leadster is all about Growth.

After reading, take advantage and start your 14-day free trial!