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14 Whatsapp Sales Strategies: How to Sell More and Better Through This Channel

The presence of an instant messaging app like WhatsApp in our daily lives today is immense. Naturally, given its widespread use, exploring sales through WhatsApp is the next natural step for businesses.

We use the platform to communicate with family and friends, organize our schedules, as part of our work routine, and (why not?) to buy products and hire services.

With this growing trend of sales through WhatsApp, companies must prepare to make the most of the platform’s offerings.

Would you like to discover the best tips and practices to grab users’ attention without being intrusive or inappropriate?

Keep reading the article we’ve prepared for you.

Why Sell Through WhatsApp?

WhatsApp is an app with over 2 billion active users worldwide.

This factor alone is significant enough for brands to want to be present in this space.

It offers the chance for closer contact through a platform that’s part of many people’s daily lives.

Evidence of its effectiveness lies in its message open rate, which is close to 90%, compared to the average email open rate of just 15%.

Additionally, consumers themselves now prefer this channel for its speed and convenience.

WhatsApp has recognized its potential as a sales platform and has invested in this segment.

The app’s multimedia features and business-oriented functionalities are also appealing.

The market is following this trend with various automation and integration software that makes customer service and sales approaches via WhatsApp even more effective.

14 WhatsApp Sales Strategies

To help boost your WhatsApp sales, here are 14 strategies you can implement right now!

1. Use Your Website, Social Media, and Ads to Promote Your WhatsApp

Leverage all the channels where your business is present to promote your WhatsApp contact.

The more people have access to your number, the higher your chances of achieving results.

Use both digital and traditional marketing means, such as:

  • Paid traffic;
  • Links in bios and social media descriptions (Instagram, Facebook, LinkedIn, and Twitter);
  • Videos;
  • Flyers;
  • Packaging;
  • Signage;
  • Promotional materials;
  • Catalogs;
  • Google My Business;
  • Business cards.

2. Develop a Strategy for Capturing Contacts

There are various ways to capture contacts for your WhatsApp, some more straightforward than others for the customer:

  • Add contacts to your WhatsApp and ask to be added in return;
  • Offer a promotion and ask the person to send a message (this way, they’ll need to save your number);
  • Create a direct link for customers to message you;
  • Generate a QR code.

3. Prioritize Broadcast Lists

Don’t confuse broadcast lists with WhatsApp groups.

Let’s be honest—customers don’t generally like WhatsApp groups unless it’s for very specific purposes, which we’ll discuss below.

Broadcast lists are essential if you need to send the same message to multiple users.

This feature lets you create a list, select the contacts to include, write the message, and send it—all at once!

Best of all, when users respond, it opens an individual chat, giving you full control over interactions.

4. Use Groups Specifically for Buying and Selling

While users may not favor WhatsApp groups for sales, that doesn’t mean they’re off-limits.

Create groups for specific purposes, such as product launches, promotions, or holiday campaigns.

Add only those who are genuinely interested in receiving such content.

Close the group to third-party messages, and avoid overwhelming customers with too many messages or invasive approaches.

5. Create a Messaging Schedule

Just like other sales channels, WhatsApp will attract customers at different stages of your company’s sales funnel.

Develop tailored approaches for each funnel stage, interest level, and customer type.

6. Use Predefined Sales Message Templates

To optimize your team’s work, follow predefined message templates for WhatsApp sales.

This ensures you have a ready-to-send message, modifying only specific details for each customer.

Examples:

  • Qualified lead: “I received information that you’re interested in [product or service]. Could you share more about your needs so I can provide the best proposal?”
  • Responding to a quote request: “Hello! For [specific demand or item in the quote], our price is R$X.”
  • Follow-up after the first message: “Hi [name], this is [your name] from [your company]. I’m following up to check your interest in our solution.”

7. Register Common Questions and Objections

It is completely normal for customers to have questions or objections during a negotiation.

Therefore, register the most common and recurring ones to better prepare your responses to leads and clients.

This way, you’ll be ready—potentially even creating response templates—if a customer raises an objection or asks a question, allowing you to handle the situation effectively and move toward closing the sale.

8. Develop a WhatsApp Sales Script

A sales script is a predefined set of strategies for negotiating with leads.

Example:

  • “I noticed you worked at [COMPANY]. How did you perceive the corporate culture there?”
  • “I see you transitioned from SDR to Account Manager at [CURRENT COMPANY]. How does the internal process work?”

Through the sales script, you will have benefits such as:

  • Easily share strategies with the sales team;
  • Avoid loss of information or knowledge;
  • Help train new salespeople;
  • Increase the preparation of the entire team;
  • Help maintain focus;
  • Increase team efficiency;
  • Reduce stress for salespeople and SDRs;
  • Improve team consistency and deliver a unified message;
  • Reduce the chance of misalignments with the customer;
  • Improve rapport between salespeople and leads;
  • Increase lead utilization and conversion rates;
  • Evolve your strategies over time.

9. Set Up Automated Welcome and Away Messages

Don’t keep users waiting, so have automatic messages ready for absence and welcome situations.

Here’s what you should include in these automatic messages:

  • Welcome:
  • Greetings: “Hello! Thank you for reaching out. We are here to assist you in the best possible way.”
  • Call to action: You can either ask the contact to add you to their contacts list or request more information to speed up the service.
  • Absence: In addition to setting your operating hours in WhatsApp Business, you can schedule messages for situations when a customer contacts you outside of business hours.

Example: “Thank you for reaching out! Please note that we are available from X to Y during hours A and B. We will respond to your message as soon as possible!”

10. Use the Catalog Feature

You can optimize both your time and the customer’s time by using the WhatsApp catalog to showcase your products and services.

This way, the customer will come to you already knowing which products and services interest them.

11. Utilize WhatsApp Status to Share Updates

WhatsApp status functions like Instagram stories—visible for 24 hours.

Use it to share promotions and updates in a way that captures attention.

12. Use Tags for Organization

Tags are an effective way to organize clients, allowing you to categorize them based on specific criteria or track order statuses. Here are some examples of tags:

  • New Client
  • Pending Payment
  • Paid
  • Completed
  • Promotion
  • Complaint

13. Track Statistics with WhatsApp Business

WhatsApp Business provides access to essential metrics such as:

  • Number of messages sent
  • Number of messages delivered
  • Number of messages read
  • Number of messages received

These statistics help monitor and improve your company’s customer service and sales efforts.

14. Create Rules and Automations with WhatsApp API

By creating an API or using a service provider, you can integrate WhatsApp with other systems like CRM, marketing automation tools, and AI. This allows seamless interaction between platforms, improving workflow and customer service.

Best Practices for Selling on WhatsApp

Selling on WhatsApp is a great opportunity, but adopting some best practices ensures a professional image and prevents harm to your brand.

Opt for WhatsApp Business

Start with WhatsApp Business, designed specifically for companies, to unlock valuable features and functionalities.

  • Business Information: Add details like your location, contact info, business description, product or service catalog, and images representing your brand. This helps customers form a clear idea of your business. Verified accounts also increase credibility.
  • Tags: Use tags to organize conversations and client profiles effectively.
  • Performance Tracking: Analyze metrics like messages sent, delivered, and read to evaluate your strategies’ success.

Obtain Contact Permission

Want to avoid problems and send messages only to those consumers who are more receptive to your brand?

Make sure they want to receive your contact.

You can do this in the first outreach message and also ask them to subscribe to the broadcast list (we’ll talk more about this feature later) to receive offers, discounts, news, and content.

Invest Time in Customer Service

Whether using active outreach or promoting your contact info, your WhatsApp number will be visible to the public. 

Dedicate a professional or system to handle inquiries, ensuring prompt responses, a key advantage of WhatsApp.

➡️ Read More: What Is a Sales Pipeline, Its Benefits, and How to Create One

Automate Processes

As we mentioned in the previous article, customer service can be done through a system designed for this purpose, so you don’t have to rely on a professional’s work for it.

Through chatbots, the brand can create a script of responses and interactions, which is available all the time and provides at least a preliminary service to users.

This way, the response is automatic, some questions are resolved on the spot, and your team can focus on other tasks.

In active outreach, you can also explore the broadcast list feature, to send the same message to multiple contacts at once.

Understand the Customer Journey

For these messages to work, whether they are sent by your team or by automation systems, they need to be aligned with the users’ needs and interests.

Think about the sales funnel and the maturity of each contact regarding the purchase.

Otherwise, you could end up harming the relationship and scaring away opportunities.

🔎 Learn more: What is a Conversion Funnel, What Are the Stages, and How to Create One

Invest in Content Marketing

For contacts who are interested in more frequent communication, you can offer relevant content that matches their interests.

Multimedia resources such as photos, videos, audios, etc., can be used.

Remember to check the contact’s interest in receiving this type of content through this channel, so as not to be intrusive.

Be Concise

When we talk about sales through WhatsApp, it is important to keep in mind that the content, in any format, should be brief and to the point.

If a longer conversation is necessary, schedule a call or sales meeting to address it.

Match Your Audience’s Language

WhatsApp, even when used by different professionals, is an official channel of the brand.

Therefore, the language used on it should align with this brand identity.

This language should also take into account the identification and connection created with your audience.

Listen to Your Clients

Use WhatsApp also as a post-sale channel.

Due to the ease of responses, it is a relevant channel for surveys and feedback from customers who have purchased from your brand.

These insights are important for identifying areas for improvement and necessary investments.

Train Your Team

All these tips need to be not only in your mind but also in the minds of all professionals who will make contact with consumers through the platform.

Invest in a brand best practices guide and in WhatsApp sales training for your sales team.

Handle Automated Messages with Care

Set up automated messages thoughtfully, avoiding impersonal or overly formal language.

Avoid Long Messages

Keep your articles concise and provide only essential information. 

Interested users will naturally engage for further details.

Moderate Bulk Messaging

Overuse of automation for mass messaging can lead to being flagged as spam and even getting blocked.

Use Emojis Sparingly

Emojis can add personality but overusing them may distract users or seem unprofessional.

Start with Text in Initial Pitches

Avoid sending images in the first message, as text has a higher likelihood of being read.

Diversify Your Sales Channels

WhatsApp is a support tool for your brand’s sales, but you should not place all your bets on just one channel.

You need to offer alternative customer service options as well, for those who prefer to contact you through other channels like email and phone.

Also, remember that the app can experience instability, as it has in the past, directly affecting the businesses that use it.

How to Accept Payments on WhatsApp

All that we’ve shown so far allows you to create a solid sales strategy on WhatsApp.

But there’s one last important point missing: receiving payments through WhatsApp.

This task is not very difficult, but it does come with some specifics worth discussing.

This is one of the least used features in sales on WhatsApp. Most companies prefer to send a payment link for credit cards or a PIX key.

The issue with using PIX keys for payments is that it can be a bit insecure for the customer in some cases. There can be misunderstandings, typos, and several other problems that prevent the customer from paying and you from receiving.

WhatsApp Payments allows you to receive payments through a registered account directly in the app, increasing security and even making the process easier.

Let’s learn a little more about it now, and I’ll also show you how to set it up as part of your WhatsApp sales strategy.

Setting Up WhatsApp Pay

Still, it’s worth offering this payment method to your customers in case they prefer it.

Some people may not have funds available in their account for a PIX transfer, for instance. Others have strict security rules and prefer paying with a debit or credit card.

Offering WhatsApp Pay enhances the customer experience. Even if it’s rarely used, when the need arises, having it as an option makes your business more attractive.

Setting it up is straightforward but involves a small amount of bureaucracy with the payment platform. The process is similar to setting up an online payment gateway for e-commerce or acquiring a card machine for physical transactions.

WhatsApp Pay Payment Partners:

  • Cielo
  • Getnet
  • Mercado Pago
  • Rede
  • SumUp
  • Stone

Accepted Cards on the Platform:

  • Banco do Brasil (Visa)
  • Banco Inter (Mastercard)
  • Bradesco (Visa)
  • Itaú (Mastercard)
  • Mercado Pago (Visa)
  • Next (Visa)
  • Nubank (Mastercard)
  • Sicredi (Mastercard and Visa)
  • Woop (Visa), Sicredi’s digital account

Quick Steps to Activate WhatsApp Pay via WhatsApp Business:

  1. Using your company account, click on Settings.
  2. Select Activate Payment Partner.
  3. Choose your partner (see the list above).
  4. Enter your account details.
  5. Complete WhatsApp’s two-step verification process.
  6. Done! To receive payments, select the option Receive Sales Payments on WhatsApp Business.

Simple, right? For those who already work with the payment partners accepted by WhatsApp, the process will take no more than 10 minutes.

The slight bureaucracy is for those who don’t have an account with these partners. If that’s the case, you’ll need to open one and then register it on WhatsApp.

Everything clear so far? We’ve already discussed all the technical details to help you connect your WhatsApp sales engine and make a lot of revenue through this channel.

Now let’s dive into some details of your operation. Come with me:

Training Your Team to Sell via WhatsApp?

This is a crucial step for companies that have never used WhatsApp for sales.

The online sales experience differs significantly from in-store interactions. Specific nuances in WhatsApp usage—both operational and customer-facing—require a more organized approach.

The organization of customer information, the way of communicating, whether or not to use chatbots for WhatsApp: all of this needs to be considered before making your first sale.

In fact, before you even talk to a potential customer for the first time.

Sales through WhatsApp can cause problems in a company without a complete organization of its inventory, in the case of physical products.

Or even issues in handling requests for a service-based company.

And much more: if disorganization and lack of tact become evident to your customers, you’ll also lose sales. Sales you shouldn’t be losing.

I’ve put together a quick list of resources that will help you organize your WhatsApp sales strategy. Come with me?

Integrating WhatsApp into the Sales Team’s Routine

The first step is to provide a quick training for the sales team to launch this feature.

This is beneficial for two reasons: the first is that you are delegating the responsibility of making sales via WhatsApp to those who already work in sales.

It’s not uncommon to find companies where the sales team handles sales through standard channels, and another team, usually the customer service team, is in charge of forwarding quotes and sales requests.

The sales team you already have should, by default, be the one to handle sales on WhatsApp.

This will ensure greater agility when communicating with potential customers, increasing the chances of making the sale. No one wants to request a product on a store’s WhatsApp and hear “I’ll transfer you to the salesperson.”

The second reason is the training itself. Create a list of best practices and ensure that they are standardized across the entire team. This list should include:

  • Grammar and spelling
  • Response time
  • Standardized ways of sending products and quotes
  • Best practices for follow-up
  • Compliance in negotiations
  • And other points specific to your company and industry’s reality.

This will ensure that the service is always standardized and as good as possible, increasing the chances of making a sale.

Avoid Personal Numbers for Sales

Another common issue in companies is when salespeople use their personal WhatsApp numbers to conduct negotiations on behalf of the company.

This is highly inappropriate. For RCAs (Independent Sales Representatives), this practice might be acceptable since the representatives have a CNPJ (business registration number) and are providing an authorized service to the company.

Even so, it is still a good practice to provide corporate phone numbers so that you have better control over what is being negotiated and discussed.

However, for salespeople who work directly representing your company — meaning they are employed by your company — personal WhatsApp should stay far away from sales.

This is for several reasons, including the lack of control over what is being said, the informality of the negotiation, and the lack of security the company has in the case of employees acting in bad faith, etc.

The sales team working with WhatsApp should only use company phone numbers, preferably through a shared WhatsApp Business account — it can operate concurrently on up to 4 different devices.

And speaking of which:

Use WhatsApp Web or Desktop App

If most of the sales are happening within your company — meaning there are no representatives out in the city all day closing new contracts — the ideal is for the conversations to be conducted through WhatsApp Web.

Although it is not possible to break WhatsApp’s encryption, it is entirely possible for a manager to monitor messages in real-time, as long as they have the app open on the same registered number.

The issue is that WhatsApp on a phone can only be used by a single number — meaning one single SIM card.

If you don’t use WhatsApp Web, each salesperson would need their own smartphone, which makes this monitoring and management task unfeasible.

With the WhatsApp app or WhatsApp Web itself, managers can check all messages as long as they are connected to the “master” number, which can share the number with up to 4 different devices.

Integrate CRM with WhatsApp

Goals, customer registration information, stock information, prices, SKUs, installation team availability, previous customer feedback: all of this is gathered in a software known as a sales CRM.

Working without this integration is a terrible idea. Suddenly, departments that should be helping each other to achieve the company’s business goals start to compete.

Think of this situation: a company that installs air conditioning in businesses. You make a sale via WhatsApp and schedule a technical visit.

Great use of WhatsApp to make the sale! But then someone calls the store 20 minutes later, and another salesperson schedules the same time for the visit, and you no longer have technicians available.

This is easy to resolve with a sales CRM. You can allocate resources and close sales without worry: everything will be recorded, and what’s in the system is law.

Centralize Support on WhatsApp

Train your support team similarly to your sales team, ensuring consistency in communication and customer satisfaction.

Your clients will thank you. WhatsApp, even with automated chatbot support, is far superior to telephone service with an IVR system.

😉 Read also: 10 Best Online Chat Tools for Websites in 2023

How to Create a WhatsApp Chatbot?

Now that we’ve extensively covered everything related to WhatsApp for sales, it’s time to address another critical topic: the WhatsApp chatbot.

Chatbots allow for significantly greater scalability as they automatically respond to clients and, only after understanding their needs, direct them to the sales team.

In fact, they only make this handoff if the client shows interest in purchasing or closing a new contract. It’s instant lead qualification.

This ensures quick responses and often resolves most inquiries without involving anyone on your team.

With this assistance, the sales team can focus on selling while the support team addresses more complex issues, ensuring customer success.

🔎 Read also: Customer Retention—12 Essential Tips for Measuring Results

There are three ways to create a WhatsApp chatbot. Two of these are advanced but free, while the other—our recommendation—is paid but simpler.

We have an article specifically dedicated to this topic, which is well worth reading if you’re curious:

➡️ How to Create a WhatsApp Chatbot: 3 Methods + Examples

Let’s explore these three methods now:

Creating a WhatsApp Chatbot with Chatbot Platforms

The simplest way to create a WhatsApp chatbot is by using a service platform that already includes chatbot functionality.

Platforms like Zendesk, for instance, offer specific modules for chatbot creation as part of their services.

Here’s a simple four-step process:

  • Set up WhatsApp Business with a valid phone number.
  • Select the appropriate provider.
  • Integrate the API via the provider.
  • Create workflows and publish them on WhatsApp.

Many other service platforms offer similar features today. The advantage of using them is that no coding skills are required.

With proper training, your team can create workflows, publish them, and start operating without needing IT involvement.

The downside? These resources are typically paid. However, it’s an investment that pays off by reducing support workload and boosting sales.

Creating a WhatsApp Chatbot with Google Dialogflow

Google Dialogflow is an advanced tool designed to create intelligent conversational workflows for marketing applications.

It enables you to develop simple algorithms, edit scripts, and test conversations in real time.

Some developers use Google Dialogflow to set up conversation rules, then integrate them with WhatsApp via its API.

This approach requires backend development skills and is often used for creating basic apps available in the market today.

Here’s a tutorial that demonstrates how to use Dialogflow. Keep in mind: this is for users with prior programming knowledge:

Creating a WhatsApp Chatbot with Programming

If you’re a proficient programmer, you can develop a WhatsApp chatbot from scratch.

This is a complex task that generally requires at least a developer with Python expertise.

Doing this work is only for those who have enough knowledge to not need to pay or use proprietary Google technology.

But like everything that involves creating a tool, this work will require knowledge both at the moment of creation and later, during implementation and maintenance.

In the video below, you can see how this work can be done:

What Are the Best Metrics for WhatsApp Sales?

It’s essential to also discuss how to measure the efficiency of your WhatsApp sales efforts.

Planning this is straightforward: define a few key metrics to guide you in identifying bottlenecks and evaluating the success of your WhatsApp sales strategy as a whole.

Strategic planning is often simpler than implementation and tracking these metrics, however.

Unfortunately, WhatsApp lacks native support for advanced metrics. At most, it provides basic statistics like the number of messages sent, received, and read.

To track WhatsApp metrics in detail, you’ll need to use chatbot platforms—most of which include built-in analytics.

Here are a few crucial metrics for ensuring a high-performing WhatsApp sales strategy:

Response Time

On average, how long does it take your sales team to respond to inquiries?

This is one of the most critical metrics for WhatsApp sales. It helps pinpoint operational bottlenecks.

The longer your team takes to respond, the lower the chances of closing a deal.

Unfortunately, this metric isn’t directly measurable in WhatsApp itself. You’ll need a separate tool, typically a WhatsApp chatbot platform.

For insights on how to measure and reduce response time, check out our article:

➡️ How to Reduce Lead Response Time to Boost Sales

Time to First Contact

This is a metric that will involve your marketing platform — the most well-known today in the market are ActiveCampaign, RD Station, and HubSpot.

This metric is “customer-focused,” not measuring your team directly. It will tell you how much time, on average, your customer takes to move from being a lead to making their first purchase.

By measuring this metric and establishing an average, you’ll be able to track changes that indicate bottlenecks in your operation.

For example: you determine that, on average, a lead becomes a customer within 45 days.

In one month, it rises to 47 days. In another, it drops to 32. And in another, it goes to 60. In this third month, you are seeing a clear performance drop.

The problem is that this is only obvious to those who track the metric. Without measuring it, you’ll just see sales declining without knowing why.

That’s why it’s important to monitor the development of your leads and understand the paths they took from the first conversion to the sale via WhatsApp.

This is done by analyzing the initial conversion in the marketing platform and comparing it to the moment the sale is made in the CRM.

Marketing platforms and CRMs, in fact, have native integrations with each other specifically to offer this type of metric with ease.

Source Channels

How are clients finding your WhatsApp to make purchases?

This metric identifies opportunities and highlights areas for improvement in your online presence.

For instance, if most sales come through Google searches, you may want to enhance your Local Pack listing.

Conversely, if a channel isn’t generating results despite significant investment, reallocating resources to more productive channels might be wise.

Negotiation Duration

It’s also important to measure how much time the negotiation on WhatsApp is taking.

Measure primarily the negotiations that end in sales, okay? This is important because it helps you better understand how to scale your team.

For example: if your negotiations usually last a few days and your customer flow is high, your team will need to be larger, and you’ll need multiple numbers to handle the sales via WhatsApp.

But at the same time, if your negotiations last only a few days, you need sales techniques and commercial management software to make the process more efficient and avoid costly mistakes.

This is mainly done through other tools, especially a sales CRM.

By the way, if you’re going to start selling through WhatsApp, it’s best to have at least a sales CRM to support you, okay?

Common Questions About Selling on WhatsApp

To conclude our strategic article on WhatsApp sales with a flourish, let’s address the most frequently asked questions on this topic!

What Are the Guidelines for Selling on WhatsApp?

An important topic for anyone planning to sell on WhatsApp is understanding the platform’s usage policies.

Businesses using WhatsApp Business must adhere to these policies, follow the rules, avoid prohibited uses, comply with data protection laws, and more.

You can check all the guidelines on the WhatsApp Business Policy page.

What’s the Difference Between WhatsApp, WhatsApp Business, and WhatsApp API?

There are three types of WhatsApp accounts. Here’s how they differ:

  • WhatsApp (standard): Designed for personal use and lacks most business-oriented features.
  • WhatsApp Business: Tailored for professional use. It allows you to add business information, connect with a Facebook page, create Facebook ads for WhatsApp, set up product or service catalogs, and send automated messages. This is ideal for those selling online but supports only a single login.
  • WhatsApp API: A paid version that supports multiple logins for the same number and charges per interaction. It also provides a verification badge for added credibility.

How to Set Up WhatsApp Business?

Here’s a step-by-step guide to configuring WhatsApp Business:

  1. Download WhatsApp Business and open the app on your phone.
  2. Read the Terms of Service, then click “AGREE AND CONTINUE” to accept them.
  3. Verify your number: Add your country code and phone number in international format. Click “NEXT” or “OK,” then wait for the six-digit verification code via SMS or call. Enter the code to confirm.
  4. Allow the app to access your contacts and photos.
  5. Create an account by adding your business name, selecting a business category, and uploading a profile photo.
  6. Set up your business profile: Go to “EXPLORE” > “Business Profile.” Add key details like your address and operating hours.

For further assistance, check the video below:

How to Set Up WhatsApp API?

Here’s how to configure WhatsApp API:

  1. Find a Business Solution Provider (BSP).
  2. Log in to your BSP’s website using a Facebook account.
  3. Set up your account:
    • Create a business account on Facebook (existing data will auto-populate) or WhatsApp Business.
    • Set up your WhatsApp Business profile.
    • Verify your number.

If you don’t want to hire a BSP, you’ll need a developer to handle this process for your business.

What’s the Best System for WhatsApp Sales?

There are numerous WhatsApp sales systems available. Here are some of the best to explore:

  • Wati
  • Kyte
  • MessengerPeople
  • Omnichat
  • Aivo

Meta, the parent company of Facebook, Instagram, and WhatsApp, provides a Partners Page where you can filter specifications and find the best provider for your business.

👀 Read also: Lead Generator: 19 Best Tools to Capture Qualified Leads for Your Website

How to Grab Customers’ Attention on WhatsApp

To capture attention, focus on copywriting, psychological triggers, CTAs, and proven messaging templates.

Here are some examples:

  • The best option available on the market!
  • Here’s the ideal product to solve your problem!
  • Offer valid for the next 24 hours only!
  • We’d love to hear from you: What do you think of our product?
  • Buy product X and get product Y for free!

Don’t forget to use personalization, add an unexpected touch, and even pose provocative questions.

How to Close Sales on WhatsApp?

Here are five of the 20 Closing Techniques for Selling Like a Pro from Leadster:

  1. Assumption Close: Assume everything is in order to guide the client to focus on any remaining points.
  2. Objection Handling Close: Ask the client about potential objections and address them promptly.
  3. Needs-Focused Close: Prioritize the customer’s needs above all.
  4. Post-Sale Close: Highlight the time, effort, and expertise invested to ensure the best customer experience.
  5. “You’re Already My Client” Close: Place the customer in the mindset of having already purchased to showcase the positive impacts.

How Leadster Helps You Sell More on WhatsApp

A quick note: everything we’ve discussed so far is within your reach—not in the future, but right now.

Create a Free Interactive WhatsApp Button for your website with Leadster and start capturing leads today.

But there’s more! You can test Leadster right now—immediately!

Believe it: many visitors to your website want to reach out but, unable to, simply leave and turn to competitors.

This happens even if you have landing pages, contact forms, and more.

The reason is simple: people don’t just like WhatsApp—they like to chat. For everything, including shopping.

So, the ideal solution is to have a chatbot on your website to generate even more leads.

If you don’t have one yet, start simple: try Leadster for free and see your results grow.

Get started now by clicking the banner below.

Thanks for reading, and see you in the next article!

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