Website Chatbots: What It Is, Types, and How to Create

Have you decided to boost lead generation using a conversational marketing tool?

Not yet?

Well, you should know that a website chatbot could be the solution for companies of different industries and sizes.

In this article, learn how this solution works, the different types available, and their applications for various needs.

What Is a Chatbot?

The word “chatbot” is an English term derived from the combination of two words: “chat” (conversation) and “bot” (short for “robot”).

A chatbot operates through pre-defined scripts, text inputs, and artificial intelligence systems, generating automated conversations between the tool and consumers.

These tools can be used to answer questions, assist in the sales process, offer personalized content, and even process payments.

Chatbots are multifunctional tools for customer service, communication, automation, and data storage.

What Are the Types of Website Chatbots?

Chatbot types vary according to criteria such as the technology used to create the systems.

Here, we’ll discuss chatbot types based on their intended functionality: customer support or marketing and sales.

Customer Support Chatbots

Customer support chatbots are designed to provide information or address inquiries.

This type of chatbot functions as an automated FAQ and is highly effective in delivering quick answers to visitors’ questions without requiring them to search for information manually.

These chatbots must handle a large volume of questions about products, services, or even features and processes.

Marketing Chatbots

On the other hand, chatbots for marketing and sales are designed to generate qualified leads by understanding consumer habits and interests.

This type of chatbot guides consumers through their buying journey, assessing their readiness to convert and providing persuasive content tailored to their needs.

Read also: How (and Why) to Use a Chatbot for Lead Generation?

The Value of Conversational Marketing

With conversational marketing tools, users or visitors always have access to the chatbot or virtual assistant, which provides instant responses.

These tools also offer behavioral data analysis and interaction personalization, making them some of the most powerful marketing and sales tools.

By gathering valuable information naturally during automated conversations, chatbots help sales teams prepare for client engagement, providing a competitive edge. This is crucial, as 35% of consumers express frustration when sales representatives lack an understanding of their needs.

The Importance of Using Chatbots on Your Website

Would you like to know more about the benefits chatbots offer?

Here are some key advantages:

Improving Customer Experience

Since chatbots are consumer-focused tools, they provide visitors with exactly what they need in the simplest and fastest way possible.

This helps your brand stand out by delivering a personalized experience rather than a generic one.

By leveraging chatbot functionalities, you can incorporate factors such as access channel, device type, visited pages, and on-site behavior into your strategy.

Simple and effective!

Automating Communication

A chatbot is an automated tool with predefined responses.

Therefore, it does not rely on an available support team.

The user finds the answer they need and receives assistance at any time.

Moreover, the automation of processes and tools allows the chatbot to be a scalable interaction option.

With a chatbot, there is no limit to the number of interactions it can handle.

Increasing Lead Conversion and Qualification

These tools enhance conversion rates by being more appealing than static forms, encouraging users to share their contact details more comfortably.

With personalized service and smoother brand-consumer dialogues, lead generation can increase by up to 202% (Source: HubSpot).

Additionally, lead qualification improves as chatbots collect in-depth, relevant information from the beginning of the interaction, enabling more strategic insights into each contact’s profile.

3 Chatbot Tools for Your Website

Looking for practical tools to enjoy these benefits? 

Here are some recommendations:

Customer Support Chatbots

• Leadster AI: In 2024, Leadster launched an AI-powered module capable of resolving up to 78% of inquiries automatically. Leveraging ChatGPT’s intelligence, it interacts with users 24/7. Free trials are available.
  
• Globalbot: Globalbot offers chatbots for websites, WhatsApp, and Facebook, with plans starting at R$ 990/month.
  
• Zendesk: A pioneer in customer support, Zendesk provides chatbots for websites, WhatsApp, Instagram, Facebook, email, and voice calls. Free trials are available, with plans starting at R$ 135/month.

Prices updated in October 2024.

Read also: Discover the Best Chatbots on the Market to Use in 2022

Marketing Chatbots

For marketing and sales, check out Leadster, designed to meet companies’ needs in this area.

By using Leadster’s chatbot, you can increase lead generation and the conversion rate of your website and landing pages.

With the advantage of active engagement, personalized conversations, A/B testing, a dashboard with performance metrics, and lead qualification, the platform also offers integrations with various other solutions such as RD Station, HubSpot, ActiveCampaign, PipeRun, Exact Sales — and thousands of other options via Zapier, Pluga, and Webhooks.

You might also be interested in the article “Leadster: How the Platform that Triples Lead Generation Works.”

How to Create a Free Chatbot with Leadster

Leadster offers a free account with the same features as the paid version, differing only in the monthly lead limit. 

The unlimited version starts at R$ 187 per month, with a 14-day free trial available.

Creating a free account takes just minutes. You can follow the step-by-step guide in the article: How to Create a Free Chatbot with Leadster?

Start boosting your leads today and achieve better results for your business!