The 20 Best Marketing Techniques – that will actually help you attract more customers

The market can constantly change, but marketing techniques will always accompany your company, especially if you want to improve your results.

Let’s be honest, you don’t need to focus all your investment on the most expensive strategies; instead, bet on the right techniques.

Therefore, we have listed here the 20 best marketing techniques that will help you attract more customers and, consequently, increase your results.

Let’s go!

How to Use Marketing Techniques?

Marketing techniques are strategic actions aimed at increasing a company’s sales, its visibility, or even boosting its authority and branding.

These techniques should be planned and customized according to the company’s segment and its needs.

It is also necessary to use these strategies in moderation, remember that visitors can get tired of excessive information.

Also, count on the help of marketing tools such as automation, CRM, chatbots, pipelines, etc.

The 20 Main Marketing Techniques that Deliver Results

Now that you know what marketing techniques are and how to use them, let’s move on to the 20 main strategies that deliver results!

1. Segment your target audience

Who is the audience your company will serve?

This technique involves segmenting potential customers, identifying them based on characteristics determined by your company.

Only then will you be able to personalize the user experience and serve them more effectively.

Read also: ICP, Persona, and Target Audience: Don’t Confuse These 3 Concepts

2. Define your personas

The persona is a fictional representation of your consumer. It helps in understanding how each type of audience you want to reach behaves and consumes.

This is the moment to define gender, age, location, hobbies, interests, and problems to be solved.

Read also: Brand Persona and Buyer Persona: Differences and How to Develop Each One

3. Create an SEO strategy

Do you want your site to be found by users in search engines and receive more organic traffic?

That’s what SEO techniques and tools have to offer!

By applying SEO strategies, your chances of appearing well placed on Google, for example, increase, making it easier for visitors to find you.

4. Make good use of your blog

In addition to increasing the visibility of your site and positively influencing traffic, the blog offers the audience informative and educational content for free.

This tactic helps in the lead nurturing phase, as well as increasing the chances of your business becoming a reference in the sector.

5. Create email marketing strategies

Email marketing is essential for existing contacts, whether in the lead nurturing phase, lead base qualification, or even remarketing.

Through this marketing technique, the company can inform about promotions, events, launches, commemorative dates, and even send educational content.

6. Update social media

Rest assured that your audience is on social media.

This channel allows for a greater connection between the company and the customer, in addition to engaging directly and more easily. You can create content, answer questions, and even direct leads to sales.

7. Invest in your company’s YouTube channel

YouTube is the most accessed video platform in the world, and it’s also the second-largest search engine, only behind Google.

That is, it is a channel that cannot be left out of your marketing actions. Therefore, prepare videos, informational, explanatory, product launch lives, and even training on how to use your platform, for example.

8. Generate traffic through sponsored links

Here we are talking about Google Ads.

With sponsored links, you will be at the top of the results, meaning it is very likely that users will click right away, generating more traffic to your site.

However, remember, sponsored links usually follow the Pay Per Click (PPC) format, that is, you are only charged when the user clicks on the link.

9. Digital influencers

Digital marketing influencers act as a bridge between your company and new leads.

This marketing technique will bring a new audience to your business, as well as communicate new trends and launches and talk in more detail about the product or service.

10. Create impactful events

Event marketing is essential for you to get closer to your customers, do good networking, invest in your business branding, and make new partnerships.

Even if your company is not big, this does not prevent you from creating a good event. Remember that you can also participate in or speak at various events in your segment.

11. Make strategic partnerships

Making partnerships with companies related to yours is a great marketing tactic to also expand your audience, increase your visibility, and authority in the sector you operate in.

12. Create smart promotions

You know those social media promotions that ask you to tag a friend, post something in stories, and like the post? Well, that’s a type of smart promotion.

In addition to promoting the product, this promotion can indicate an upgrade in the plan or purchase of a related product, for example.

13. Invest in seasonality

It is certain that companies sell more or less depending on the time of year.

There are products that sell very well during the year-end holidays, while others not so much.

Therefore, mark good and average dates on your calendar so you know which periods will require more effort.

14. Produce e-books

E-books are one of the main content formats to attract users’ attention.

Through them, you can not only educate your visitors but also use them in exchange for contact information, that is, to capture leads.

15. Make your own podcast

Podcasts have exploded in recent years. You can create an audio-only program, as well as video.

In addition to providing key information to listeners, you can also bring in guests, answer questions, interact with your audience, and give your opinion on the topics covered.

16. Create Webinars

Another way to educate your audience and nurture your leads is through webinars.

These videos, typically broadcast live, serve to attract and engage viewers .

Right after the broadcast, you can even make the materials used during the presentation available.

17. Use a press office

If you want to appear in traditional media, such as newspapers, magazines and TV , invest in press offices.

This marketing tactic will increase the chances of your brand being publicized and can help you gain greater visibility and authority in the media.

18. Deliver the “Wow” Factor

Do you want to stand out among your competitors? 

To do this, create a positive experience for the customer , that is, think about each of the steps that the user will go through, from the first contact to post-sales.

19. Make a website that is “mobile first”

People don’t just use their cell phones to get in touch or use social networks, nowadays, it is also possible to make purchases and consume numerous types of content.

Therefore, make your website responsive, intuitive and objective , in addition to having a good page load .

20. Create landing pages for your campaigns

Last but not least, invest in landing page marketing techniques , a fundamental strategy for increasing your lead generation .

In LPs you can create both informative content and promotions, in return visitors will provide their contact details, such as name, email and telephone number.

Bonus: Conversational Marketing Chatbot

Leadster offers yet another marketing technique: the conversational marketing chatbot .

To put this strategy into practice, access our Free Demo now .

Now that you have the 20 best marketing techniques in hand, let’s get started!