7 Strategies to Sell More on the Internet

Right from the start, the secret to selling more online lies in the correct application of digital marketing techniques and strategies that aim to make the customer experience more pleasant and efficient in the online environment.

Today, I’ve put together 7 strategies to help you sell more on the internet and achieve success in your business.

Want to know which strategies will help you boost your sales? Then stay with me to find out!

• Affiliate Marketing
• Implement Conversational Marketing
• Email Marketing
• Content Marketing on Instagram
• Google Ads Campaigns
• Facebook Ads Campaigns
• Use Cross-Selling, Up-Selling, and Order Bump

1 – Affiliate Marketing

Affiliate marketing is an excellent business model that has helped many companies monetize products and services while expanding their sales.

This sales model is becoming increasingly popular, as it allows businesses to expand their sales team without hiring internal salespeople.

With affiliate marketing, a company can sell much more online because it gains a new sales force actively working on prospecting and offering products in the digital space.

This model is performance-based, meaning affiliates earn commissions based on the sales they generate.

To create an Affiliate Program, you need to choose the best approach for your business.

If your product or service is delivered online, you can register it on an affiliate platform like Hotmart or Braip and make it available to their affiliate base so they handle the sales for you.

2 – Implement Conversational Marketing

Conversational marketing is a strategy used by businesses to create direct and personal contact with customers.

The goal is to establish immediate, personal, and human communication with consumers.

One of the main features of conversational marketing is the real-time connection with users and the easy accessibility offered to them.

Tools that enable instant communication are used so leads can contact businesses whenever they need, without waiting for a response.

One great tool for conversational marketing is the WhatsApp button, which allows for direct and personalized customer service.

Tips for a successful WhatsApp marketing campaign:

• Define your objectives.
• Complete your business profile with details like opening hours and location.
• Ask customers to save your number so they can see your status updates.
• Enrich your messages with images, videos, and short audios.
• Use WhatsApp Business, a free app designed for small businesses with automated responses and additional business tools.

3 – Email Marketing

The first step is to capture the customer’s interest when they receive your email.

“But how do I grab the customer’s attention with my email marketing?”

A key technique is using the mental trigger of curiosity in your email subject lines.

Example:

“This Strategy Increased Company XYZ’s Revenue by 156%!”

This subject line doesn’t reveal the strategy used, sparking curiosity and encouraging the recipient to click to learn more.

Additionally, your email content should be consistent with the subject line, leading naturally to a call to action at the end.

Email marketing best practices:

• Step 1: Create an attention-grabbing subject line relevant to your article.
• Step 2: Segment your audience.
• Step 3: Don’t send too many emails—avoid overwhelming users with excessive emails.
• Step 4: Use real people as senders to create a stronger customer relationship.
• Step 5: Deliver value—content is king, and it will remain so for a long time.

4 – Content Marketing on Instagram

Instagram is the second most-used social media platform worldwide, making it an excellent marketing strategy for individuals and businesses alike.

Instagram offers many tools for creating relevant content that can help you increase sales and attract more customers.

However, in addition to using these tools, you should also implement important strategies to grow your business on Instagram.

Key Instagram strategies for selling more:

✅ Promote your business profile – Show people that your profile provides valuable content and high-quality products.
✅ Create a content calendar – Plan your posts in advance.
✅ Run promotions and contests – Engage users by offering giveaways in exchange for actions that boost your brand’s visibility.

Example of a giveaway campaign:

“To enter our giveaway, follow these rules:”

 1️⃣ Follow our business profile.
2️⃣ Share this post in your Stories.
3️⃣ Tag friends in the official giveaway post.

✅ Use Instagram Stories to maintain audience engagement.
✅ Run ads on both Instagram and Facebook, using audience segmentation for better targeting.
✅ Use IGTV for high-quality video content.
✅ Partner with influencers to expand your reach.
✅ Use Instagram polls to boost engagement.

5 – Google Ads Campaigns

Google Ads is one of the fastest ways to generate online sales.

People searching on Google already know what they want, making the conversion process faster.

However, for Google Ads to be effective, proper keyword selection is crucial.

Tips for running successful Google Ads campaigns:

✅ Tip 1: Define your target audience and focus on people who are likely to become customers.
✅ Tip 2: Choose the right keywords—analyze terms that are relevant to your business.
✅ Tip 3: Use remarketing to re-target people who visited your site but didn’t complete a purchase.

6 – Facebook Ads Campaigns

Facebook Ads is one of the most powerful digital marketing tools for generating leads, traffic, conversions, and engagement.

Steps to set up an effective Facebook Ads campaign:

• Create a business account for your company.
• Set a clear objective and stay focused on it.
• Configure your ad settings properly.
• Define your budget and schedule your campaign.
• Select your target audience carefully.
• Choose where you want your ad to appear (Facebook, Instagram, Messenger, etc.).
• Optimize your campaign based on performance data.
• Personalize your ads to attract engagement.
• Publish and track your ad performance consistently.

7 – Use Cross-Selling, Up-Selling, and Order Bump

These techniques can significantly increase your company’s sales!

• Up-Selling encourages customers to buy an upgraded or premium version of a product.
  ✅ Example: “Exclusive offer! Buy 3, pay for 2!”
  
• Cross-Selling suggests complementary products.
  ✅ Example: “Customers who bought this product also purchased…”
  
• Order Bump offers an additional product during checkout, increasing the total order value.

Final Thoughts

Today, you’ve learned powerful strategies to sell more online.

By implementing these techniques, you’ll not only increase your sales but also achieve greater success in your business.

I hope you found this article helpful! Try putting these strategies into action, and if you have any questions or suggestions, feel free to leave a comment.