23 Ready-to-Use Sales Script Templates

Many people who work in sales believe that strictly following a sales script doesn’t sound very natural.

We agree that reading a script while trying to sell wouldn’t make much sense.

But the truth is that a well-defined sales script can significantly improve sales results.

Companies across different industries and structures can benefit from this support tool.

Creating a well-structured script aligned with your company’s values and vision is essential for business success. It should also cover all the critical points that shouldn’t be forgotten during the sales process.

This article we’ve prepared for you will provide practical tips on building a good script, ready-to-use templates for various situations, common mistakes to avoid, and the main advantages of using a script in your company’s sales process.

What is a Sales Script?

The term refers to a set of predetermined strategies for guiding conversations between a salesperson and potential customers.

A sales script can take different formats, ranging from a detailed conversation outline to an open list of key points to cover during an interaction.

The script helps guide the salesperson when delivering a sales pitch, whether in person, over the phone, or via video call.

It can also be applied to sales emails or WhatsApp messages.

A sales script for calls is typically structured with a beginning (opening), middle (pitch), and end (closing), ensuring the salesperson knows exactly what to say and how to say it at each stage of the conversation.

Most frontline sales teams will have a general script, but it should be easily customizable.

Depending on the company’s style and sales approach, it may also be beneficial to have different scripts for different situations, ensuring the guide is always aligned with each specific scenario.

The reality is that the number of scripts your company uses doesn’t matter much, and the “more is better” rule doesn’t always apply here.

Each case is unique.

A sales script should not be rigid, overly structured, repetitive, or filled with checklists that leave no room for flexibility.

Instead, a sales script should be seen as a guide rather than a fixed formula.

Every sales conversation requires a degree of improvisation and fluidity.

There’s no denying that scripts are invaluable tools for sales prospecting.

Having a basic sales script to guide conversations can be extremely helpful during interactions with potential customers.

Going into a sales conversation blindly—without a solid idea of the key points to discuss or a clear path to follow—can make the salesperson appear unprepared or uninterested.

Thus, a company that isn’t using sales scripts is likely missing opportunities to convert prospects into customers.

Read also: Sales Cycle: What It Is, How to Reduce It, and Close Deals Faster

How to Write a Good Sales Script?

Let’s go over some practical tips to help you structure your sales script.

Sales scripts should be informative, concise, and tailored to a specific audience.

Check out our recommendations below for creating an effective sales script!

Choose a Single Product or Service to Focus On

The first step is to choose a single target to structure your sales script around.

You can’t sell all your products or services to a prospect at the same time.

Start by identifying which product or service you want to offer the potential customer.

Lack of clarity about what you’re selling can disrupt the flow of the conversation.

Jumping from one solution to another with an unfocused pitch can undermine your credibility.

Stick to the product or service that best meets your potential customer’s needs—convey confidence in your solution and show that you understand their specific situation.

Have a clear goal and determine what action you want the prospect to take to move to the next stage in your sales pipeline.

Know Your Target Audience

Understand who you are selling to.

Even if you try to create a universal sales script that appeals to various customers, the best approach is to adapt your script to fit specific personas.

Conduct research to understand the challenges your ideal customers face, their competitive landscape, the problems your company solves, and other relevant factors that can shape key discussion points.

Sales are personal, so gather as much information about each customer as possible to make your script highly personalized.

Another crucial aspect is knowing about previous interactions and what information the prospect has already received.

If a lead has gone through multiple sales representatives during the journey, keeping a record of the main points discussed in each conversation is essential to avoid unnecessary repetition.

To make studying your audience even easier, Leadster has prepared a free resource for you: the Audience Framework! This material will help you explore the differences between ICP, Persona, and Target Audience, with examples to simplify the process and useful links for reference.

💡 Tip: To access the Audience Framework, just click and download—it’s completely free! 🙂

Introduce Yourself

The very first piece of information any sales representative should provide is their name and the company they represent.

This ensures the prospect immediately understands who they are speaking with.

They will recognize the product or service being offered more quickly.

Build Rapport

Taking the time to research your prospect’s situation is crucial for building a relationship.

You can’t connect with a potential customer if you know nothing about their business or industry.

With knowledge about their world, a salesperson can focus directly on solving problems.

This highlights the importance of pre-qualifying leads.

Read also: Lead Qualification: Expert Tips to Get More Sales-Ready Leads

Clearly State Your Value Proposition

Presenting your company’s positioning and emphasizing the value proposition of your product or service is crucial for successful sales.

A positioning statement shows that the salesperson understands the buyer’s challenges and has experience addressing them.

It may also be helpful to mention a known competitor of your prospect.

If they see that their competitors are working with you, they might see this as an opportunity to stay ahead.

Use Simple, Conversational Language

Your sales script should have a friendly and optimistic tone.

Avoid overly complex or technical words that potential customers might not understand.

A clear and straightforward communication style increases the likelihood of connecting with the buyer.

Ask About the Customer’s Pain Points

The ability to ask insightful questions is what separates an average salesperson from an outstanding one.

Asking pointed questions about the prospect’s challenges shows genuine interest and demonstrates that you truly believe your solution is the best fit for their needs.

Pay close attention to the pain points you identify when crafting your questions.

By listening to their responses, you can tailor your pitch to address their specific problems.

This approach shows that the salesperson is prepared to help the buyer navigate their concerns.

Focus on Benefits, Not Features

Selling features is less effective than selling benefits.

Your sales script should not just list product or service features—it should highlight the results it delivers.

Does your solution boost productivity? Cut costs? Reduce daily workload for employees?

Try to outline at least three key benefits and include them in your sales script.

It’s crucial that your ideal customer can see the real-world benefits of your solution in their daily business operations.

Connect the Benefits to the Customer’s Pain Points.

Have you ever wondered why your prospect is reaching out to your sales team?

Clearly, they have some urgent problems that need to be solved—otherwise, they wouldn’t be interested in a solution like yours.

You should be able to map out some of your potential customer’s main pain points through prior research and the benefits presented in earlier stages.

List these pain points and link them to the benefits you have identified.

Each advantage you present can be directly connected to a specific pain point that your potential customer is facing.

Create these connections between the benefits and the identified challenges and incorporate them into your sales script.

Don’t Talk Too Much

If you are talking more than you are listening, you are making a mistake.

A smooth sales script should allow enough time for your potential customer to ask questions, share comments, and be attentively heard.

Our suggestion is to record yourself delivering your sales pitch to a teammate.

When you listen back, notice if more than half of the time is just you talking.

If that’s the case, rethink your approach, edit your script, and include more moments to ask your potential customer questions.

Example Questions to Ask During the Conversation

To help you stay concise, we have gathered some key questions to ask during your conversation.

These will help you engage your potential customer while learning more about them! Check them out:

• “So, from what I’m hearing, [repeat what you heard from your potential customer]. Is that correct?”
• “Is this relevant to your company’s goals this year?”
• “What is your biggest pain point right now?”
• “How long have you been thinking about this?”
• “Is there anything I may have missed in our conversation?”
• “What is your top priority at the moment?”
• “How will this solution make your life easier?”
• “What does your manager want to achieve next year?”
• “So, have I earned two more minutes of your time?”

Use Plenty of White Space

Leaving open spaces in your sales script allows for personalization—something essential in a sales conversation.

In a sales call (unlike a cold call), leaving blank spaces is also useful because it shows you will learn more about the potential buyer and can bring in more personalized insights as the conversation progresses.

Be Prepared for Objections

Mapping out objections is essential before you enter the field.

That’s why you need to prepare for as many objections as possible and not view unproductive cold calls as a failure.

Gain experience: the more calls you make, the more patterns you will recognize in each objection.

Here are some common objections and how to handle them:

“I Don’t Have Time to Talk”

The prospect wants to get off the call as quickly as possible.

Ask them when would be the best time for a three-minute call.

By offering a very short time frame, you set expectations and minimize their commitment.

“Let’s Talk in a Month”

This often happens when a potential customer doesn’t have full decision-making authority.

When this occurs, ask who will be involved in the decision, whether you can join a meeting, and what you should bring to help them make a decision.

“Send me an Email”

Another classic way to end a call quickly.

In this case, ask what information they would like included in the email.

Then, ask a series of qualifying questions.

This keeps the potential customer engaged in the conversation.

Many prospects will ask for more information (such as a follow-up sales email).

This signals that you are not a priority for them, so you need to show them that your offer is worth their time.

You can do this gradually throughout the conversation.

Start with a simple request (such as their email address).

Once they provide a small piece of information, ask a relevant question.

From there, you can try your luck with some assertive questions based on their response.

This requires you to truly listen and ask relevant questions to keep the conversation flowing.

People love talking about their jobs and challenges, which can be far more effective than a hard sell.

Finally, get to the end of the interaction.

Acknowledge that they said they don’t have time, but try to schedule a follow-up appointment.

Connect their pain points with your value proposition and show how you can help solve them.

If they still insist on an email, thank them for their time and end the call.

Always End with a Call to Action

No matter how the interaction is going, don’t forget your call to action (CTA) before closing the conversation.

Remember your goal: if you want the potential customer to schedule a meeting, now is the time to ask them to do so.

Avoid ending your pitch with “Does this make sense to you?” or “Is this product or service something you’d be interested in?”

These types of questions sound like a survey and say more about you than about the potential customer.

Know that it is very unlikely that the potential customer will take the initiative to move forward in the sales journey on their own unless they are close to the end of the pipeline.

This doesn’t mean they are uninterested—they are just busy.

Suggesting a clear next step is the best way to capture their attention and take control of the process.

Continuously Test

Consider running A/B tests with two different scripts to see which one yields the best results. This will provide even more clarity in creating an effective script.

Keep refining and testing your scripts.

Doing this consistently will help you continue improving.

Ready-to-Use Sales Script Templates

We have gathered several sales script templates to help you create your own.

Sales Script for Discovery Calls

Discovery calls are made with the goal of learning more about your prospect and their company to qualify them as a potential customer.

The main point to focus on during this type of call is asking the right questions.

Conduct prior research and use very specific questions.

Also, avoid simple yes/no questions, as they provide superficial answers and won’t give you much useful information.

The goal is to make the person comfortable enough to share details about their company and role.

Here is a script with discovery questions to facilitate this process:

Example Discovery Questions:

• Are you facing any specific challenges with [CHALLENGE], and if so, what exactly are they?
• What have you tried to overcome these challenges?
• Are you the best point of contact to discuss this, or do you think other team members need to be involved?
• What obstacles have prevented you from finding a better solution for [SPECIFIC CHALLENGE]?
• What would your ideal solution look like?

Option 1: You obtain a lot of information from the potential customer.

At this point, you will ask them to participate in a demo, continue the conversation with an account executive, or take the next steps in your sales process.

Option 2: Objection

If yes, send the email and set a reminder to follow up.

If not, thank them for their time and ask if there is another point of contact you can reach out to.

Option 3: If the person hangs up

Follow up with an email.

This may be a better way to connect.

Make sure to include resources that clearly explain what your company does and ask to continue the conversation at another time.

Sales script with a Personalized Opening

No matter what industry you are in, you can use this script in initial approaches to increase your success rate.

These scripts are suitable for prospecting-based marketing efforts.

You can apply them to all industries, from SaaS to enterprise solutions.

In most cases, there is a vast amount of information available about your potential customers through social media.

LinkedIn is a salesperson’s best friend for a reason.

Use these templates to open the interaction and create familiarity from the start:

• I noticed that you worked at [FORMER COMPANY], how did you perceive the corporate culture there?
• A friend of mine also went to [UNIVERSITY], what did you study there?
• I see you moved from an SDR role to an account manager at [CURRENT COMPANY], how does the internal process work?

If the person responds, continue the conversation.

If not, get back on track and keep your goal in mind.

Sales Script to get Past a Gatekeeper

A gatekeeper is the person responsible for filtering contact attempts with a high-level decision-maker.

These individuals are often targeted by salespeople, which is why they rely on a “gatekeeper.”

The gatekeeper helps in this filtering process so that the decision-maker is not bombarded with messages, emails, or calls, many of which may be “useless.”

We will teach you the best way to handle gatekeepers with this carefully crafted script:

Repeat the gatekeeper’s name and thank them.

Here, you are working with the gatekeeper instead of treating them as an obstacle.

Build a relationship with them as you would with your potential customers.

Sales Script to Handle “I Don’t Have Time”

Generally, this is a polite way of saying, “Talking to you is not relevant right now.”

I understand that this may not be a priority at the moment, or maybe you don’t see the value in what I have to say. Many people have said the same, but once we had a brief discussion, they were excited to learn more. Give me two minutes of your time, and I promise you won’t regret it.

Here, you are acknowledging that their time is valuable while explaining that the next step only requires a small time investment.

The two minutes needed to make a decision are usually worth it.

Sales Script to Schedule the First Meeting

Start by asking yourself: what do you need to know about your prospect before scheduling the first exploratory meeting?

If you are targeting clients in the South and Southeast, it doesn’t make sense to schedule a meeting with clients who operate only in the North and Northeast, for example.

The question: “Which regions of the country do you operate in?” is mandatory before continuing the process.

Continuing the conversation with a company that operates only in the North is a waste of time for both sides.

Before getting straight to the point, make a clear and direct introduction.

Start by introducing yourself and then state the reason for the contact.

Why do you think you can help the person you are speaking with?

It is essential to bring a validation: does the person consider this topic important?

If the answer is yes, invite them for an exploratory conversation.

If the answer is yes, you can continue with a call to action.

Try to explore exclusion criteria to better understand the prospect and arrive even more prepared for this first exploratory conversation.

Sales Script to Secure a Meeting with the Decision-Maker

This script can be used by salespeople who need to contact someone before reaching the decision-maker.

An example would be selling to a marketing analyst before speaking with their manager, who has purchasing authority.

The goal of this script is to win over the influencer while using a strategic CTA to identify the decision-maker.

Hello [PROSPECT’S NAME], thank you for taking the time to speak with me today. How is everything at [THEIR COMPANY NAME]?

Great. I want to start by sharing why [POTENTIAL CUSTOMER’S PAIN POINT] is happening. Last time we spoke, you mentioned that you were feeling a bit frustrated with [THE PROBLEM THEY FACE].

After understanding a little more about [THEIR COMPANY’S INTERNAL PROCESS], it became clear to me that the root cause of this problem is [CAUSE YOU IDENTIFIED] – many of my clients go through the same thing.

That’s why [YOUR PRODUCT OR SERVICE] is so effective in overcoming these challenges through [EXPLAIN HOW]. If the results are similar to those of our clients, you can expect [BENEFIT 1] and [BENEFIT 2]. Is this what you are looking to change in your company?

If the person says they need to talk to their manager about this internal change, you can offer a meeting to present your product or service to both of them simultaneously.

Say that this way, you can answer all their questions and together you can understand the best way to solve these problems.

Suggest a day and time to talk.

If the answer is no, ask who you should speak with instead.

Sales Script to Introduce Yourself Through a Mutual Connection

The best way to turn a cold call into a warm call is to use a mutual connection.

A person will always be more willing to talk if you have a shared connection.

In this script, the goal is to draw their attention to this bridge that connects you to them.

Finish with a follow-up email.

This can be a very effective way to connect.

Make sure to include resources that clearly explain what your company does and, at the end, remind them about the meeting scheduled over the phone.

Sales Script to Become a Familiar Name

Nowadays, using different approaches across multiple channels can significantly contribute to creating familiarity with your company’s name.

The goal of this script is to maintain contact so that your prospect remembers you.

Let’s say you have already reached out via email.

Use a cold call script to accelerate the relationship-building process:

Hi [NAME], this is [YOUR NAME] calling from [YOUR COMPANY]. I sent you an email last Thursday; did you get a chance to read it?

[PERSONALIZE BASED ON THEIR RESPONSE]

The reason I sent the email is that I noticed you are responsible for sales processes and operations at [COMPANY NAME]. Is that correct?

From here, move on to your value proposition, address any objections, and ensure this prospect moves forward in the sales funnel.

Sales Script with Qualification Questions

We have already discussed the importance of asking qualifying questions to determine if a prospect has real potential to become a customer.

After introducing yourself and creating a connection with the person you want to speak with, we suggest asking questions that extract specific information to tailor your offer.

You can include the following questions in your script:

• What are the biggest challenges in your role right now? 
• What tools and solutions are you using to help with [PAIN POINT]? 
• What was the deciding factor for hiring new SDRs at [COMPANY]?

These questions drive your potential clients to fill in gaps that you may not yet be aware of.

This will not only allow you to personalize the rest of the conversation but also provide qualitative insights to enrich buyer personas.

Sales Script to Identify and Overcome Objections

This sales script can be used to discover the main objections of your future clients.

This template is also useful if the contact person is not being transparent about their concerns and issues that may hinder the deal.

This script is designed to ask questions right after presenting the sales pitch to inspire the potential client to share their hesitations about advancing in the sales funnel.

It also helps build a relationship from the start so that the prospect feels comfortable enough to share their thoughts as honestly as possible by the end of the conversation.

At this stage, it is understood that you have already made previous contacts and conducted the first exploratory conversation.

Based on your previous conversation, start by saying:

“On [DATE OF LAST CONVERSATION], you told me that your company is struggling to [GOAL THEY ARE TRYING TO ACHIEVE] due to [CHALLENGE THEY FACE]. We believe that [PRODUCT OR SERVICE YOU ARE OFFERING] can eliminate this [CHALLENGE] through [EXPLAIN HOW IT WORKS], helping you achieve this goal with [BENEFIT 1] and [BENEFIT 2].”

We know there are many options in the market, which is why our clients always mention our ability to [VALUE PROPOSITION] as a key factor in deciding on our [PRODUCT OR SERVICE]. We believe this could work for your company as well. Now that you know more about the solution we offer, we’d like to ask: On a scale of 0-10, how well do you think this solution fits your company’s process?

When the prospect responds, the number is likely to be less than 10.

It’s your turn to ask:

“What is preventing this from being a 10?”

At this moment, they will start explaining their objections.

Listen carefully and show that you understand their concerns.

Continue by stating that this conversation was just an introduction to your product or service and that you would like to offer a trial to demonstrate exactly how your solution works.

If they agree, you can further explain your value proposition.

If they refuse to test your solution, it’s time to move on to the next prospect.

Sales Script for Selling B2C Products

Salespeople selling lower-ticket products directly to consumers can use this script.

You may not have spoken directly to the buyers yet, but they might have shown interest through a form or social media.

This script works because it gets straight to the point and then discusses pricing.

Such sales should be shorter and quicker than B2B sales calls, for example, as the product being sold is usually cheaper and simpler to present.

You can start by thanking them for their time and then introduce the topic:

“Hi [NAME], thanks for taking the time to chat. I noticed that you were interested in [PRODUCT OR SERVICE]—what specifically caught your attention?”

If they say yes, continue:

“Great! Many of our customers were in a similar situation before trying [PRODUCT OR SERVICE]. We offer [KEY BENEFIT 1] and [KEY BENEFIT 2], which can help you with [PROBLEM THEY FACE].”

Leave room for them to respond and ask if they have any questions about the product or its functionality.

Then, discuss pricing:

“Our product costs [PRICE] and comes with [FEATURES]. Would you like to go ahead with the purchase today?”

If they are ready to buy, move on to the payment methods.

Otherwise, try scheduling a follow-up call at another time.

Sales Script for Offering a Product Demonstration

This script is for salespeople who make sales calls and include a product demonstration during the interaction.

It can be useful for SaaS salespeople.

The script aims to identify two underlying causes that create the client’s main problem and then demonstrate live how the product actually eliminates the root causes of the issues.

You can start by explaining how the conversation will flow.

Say that you will discuss the causes of the main problem faced by the company and then explore ways to solve it using your product or service.

Explain that you will provide a demonstration of your offering and how it would work in their company.

Start by introducing the topic:

“Based on our previous conversation, it seems like you are dealing with [MAIN PROBLEM]. From our experience, this problem is usually caused by [CAUSE 1] and [CAUSE 2]. Would you agree?”

Proceed to present the product or service, highlighting the value proposition and benefits.

Create a connection between the reasons you previously mentioned and the ways your product or service will resolve them.

Demonstrate how your product or service will impact daily operations and conclude by asking for their opinion.

“Do you think this solution would make your life and your team’s work easier?”

Sales Script for Differentiating from a Competitor

This script can be used by salespeople who are competing for a potential client and want to increase their chances of winning the deal.

This script is very similar to a generic sales call script as it includes the introduction, pitch, and closing.

The key difference is that it enhances the unique selling proposition (USP) and highlights why clients choose your company over competitors.

In other words, it presents what is unique about your business that cannot be found elsewhere.

Start by introducing yourself and your company, mention all the points you will cover in this conversation, and then get straight to the topic.

“Hi [NAME], I know you’re considering other options, and I wanted to highlight why many of our clients choose us over our competitors. One major factor is [UNIQUE BENEFIT]. Does this sound like something that would benefit your company?”

If they say yes, continue:

“That’s great to hear! In addition to [UNIQUE BENEFIT], we also provide [ADDITIONAL ADVANTAGE] that many of our clients find extremely valuable.”

Wrap up the conversation by summarizing the key points and guiding the prospect to the next stage of the sales funnel.

Sales Script for Offering Choices to the Prospect

This sales script presents various options to the prospect.

Instead of fitting your potential client into a predefined profile, you can take the “choose your own path” approach, giving them more freedom in the decision-making process.

Start by introducing yourself and your company, explain the reason for this approach, and ask if they are interested in learning more.

If the answer is yes, proceed:

“We offer several solutions depending on what you’re looking for. Are you more interested in [OPTION 1] or [OPTION 2]?”

As soon as they respond, ask qualifying questions to determine what to offer them.

Then, go through the sales pitch—no need to share everything at once, just enough to pique their interest.

Finalize by scheduling a follow-up meeting to analyze the options in more detail.

This approach is smart because it prompts a “micro-yes” from the potential client.

By giving clients a choice, they invest time in you and become more open to hearing your message.

Sales Script Focused on Value Proposition

This script is ideal for cold calls.

In addition to following the classic structure of a sales script, use this script to present your offer in a smart way.

Instead of overwhelming your prospect with information, give them a one-sentence value proposition.

This allows you to be concise in expressing your offer, the benefits of your product or service, and your unique value proposition in a quick and easy way.

Sales Script for Getting a Quick Response

When it comes to cold calls, salespeople often need to get to the point quickly.

This script will help you drive a quick response from your prospect.

It is fast and, most importantly, clear.

The person on the other end of the phone knows exactly what the call is about.

This quick approach leads to a fast “yes” or “no” response.

If the answer is “yes,” you can follow your usual process.

If it’s a “no,” then you can arrange a follow-up for the future and move on.

Sales Script for Positioning Yourself as an Authority

This sales script goes beyond simply presenting your product or service and making an offer to your prospect.

Through this interaction, you can position yourself as an authority in your field and earn your prospect’s trust.

Example Call Script:

“Hello [PROSPECT’S NAME], this is [YOUR NAME] from [YOUR COMPANY]. My mission is to help [YOUR TARGET AUDIENCE] achieve [YOUR OBJECTIVE] by [DATE]. I have already helped many companies, and I truly believe I can help you [DESIRED ACTION] as quickly as possible. Is this something you’d be open to exploring?”

This demonstrates that you are on a journey, and people will want to know more about the story so far.

Even if they are not ready to buy, you will build a relationship for when they are – and there is real potential for generating referrals.

Sales Script for Follow-up

Let’s say a potential customer was genuinely busy and asked you to call back. You have already told them why you are calling and may have even sent an email to provide context so that next time you call, they know exactly what it is about.

You can use this script for when you call again:

From here, you can ask your key questions or go through the usual qualification process to assess whether this prospect has the potential to become a customer.

Remember, this is not a full discovery call.

You are simply resuming the beginning of the sales process.

You adapt to your potential customer’s schedule and add as much value as possible in this interaction opportunity.

Sales Script for Getting Customer Referrals

Use cold calls as a tool to generate referrals.

Start by identifying your best customers.

That is, look for brand advocates and content sharers (check social media for top engagers), daily users of your software (talk to product teams), customers who have achieved great results (talk to customer success teams), and customers who have been with you for at least six months to a year (or longer).

Once you have identified these groups, pick up the phone and contact them. Use this script to approach them in the best possible way.

You can personalize this approach with the incentive you offer within your referral systems.

Don’t forget to reward both your current customer and the friend they refer!

Sales Script for Ending Contact

You can use this script to end contact if your prospect is not genuinely interested.

Depending on the person’s response, you can try to reschedule a conversation or give up on this prospect altogether.

Sales Script for Voicemail – Initial Approach

You won’t always be able to speak with a potential customer immediately.

They may be busy with other things, in a meeting, or simply focused on their work.

This script is for you to follow when you need to leave a voicemail message when that happens.

Hello [PERSON’S NAME], this is [YOUR NAME] from [YOUR COMPANY]. The reason for my call is that I have an idea of how I can help you improve [PAIN POINT]. I wanted to see if it would make sense for us to have a quick conversation to discuss this further. You can reach me at [YOUR PHONE NUMBER]. Just to remind you, my name is [YOUR NAME] from [YOUR COMPANY], and my contact is [YOUR PHONE NUMBER]. Thank you, [PERSON’S NAME].

This message is short, straight to the point, and tells the prospect exactly what to do next.

This is not the only way to apply cold email principles to cold calls.

Try different approaches to see which brings better results.

Sales Script for Voicemail – Follow-up

If you have already left a voicemail, they are likely to know who you are by now.

Use this script to send a message and follow up on the first voicemail you left.

Here, you are simply referring to the voicemail you left and repeating your offer.

The next step is to continue the conversation with a usual cold call script.

Sales Script for Voicemail – Closing

If the person has never responded, you can use this script to end contact.

Through this script, you let the person choose one of the paths: simply ending the interaction or, if they still have some interest, offering a dialogue with a short time investment.

Sales Email Templates

Depending on your company’s sales strategy, product, service, and communication style, your sales team may choose to contact customers via phone or email.

In this article, we explore various specific sales scripts for phone calls or quick video calls.

In this other article, you will find several templates for sales emails:

Check out: 22 Highly Persuasive Sales Email Examples

Sales Message Templates for WhatsApp

If your company sells via WhatsApp, be sure to check out this other post, where we provide ready-made text examples for WhatsApp sales.

Who Should Use the Sales Script?

Everyone on the sales team can benefit from the sales script.

However, it is important to personalize the script according to each stage of the sales funnel and the reality of each potential customer.

Within the SDRs’ routine, sales scripts for phone, email, or WhatsApp aim to collect useful information that will be directly passed on to the salesperson so that they are prepared for negotiation or proposal presentation meetings.

Therefore, an SDR’s sales script seeks to qualify the lead to understand if they have the potential to become a customer.

Understanding the customer’s pain points, company processes, urgency in solving a specific problem, checking if the prospect is willing to invest, and whether they have the authority to make a purchasing decision are key pieces of information collected at this stage so that the sales executive can work directly with hot leads.

After this stage, the sales professional will rely on other sales script models to drive the lead to complete the purchase.

Common Mistakes When Creating a Sales Script

Now that we have seen what a sales script is, ready-to-use models, and key aspects to consider when writing one, it is time to highlight common mistakes that occur when creating yours.

Read carefully to avoid rework!

• Not having a clear objective or having more than one objective
• Focusing too much on the product and too little on the customer
• Making the interaction too robotic
• Creating a script that is too rigid
• Getting discouraged when the first draft is not perfect
• Failing to review and update the sales script
• Not putting the script into practice

12 Reasons to Create Your Sales Script Right Now

If you still have any doubts about whether a sales script is applicable to your company or whether it will truly be useful in the daily lives of sales professionals, we have compiled the main arguments for implementing scripts in your company!

• It is easy to share
• Knowledge is not lost
• Helps train new salespeople
• Increases the entire team’s preparation
• Helps maintain focus
• Improves team efficiency
• Reduces stress for salespeople and SDRs
• Improves team consistency and delivers a unified message
• Reduces misalignments with customers
• Enhances rapport between salespeople and leads
• Increases lead conversion rates
• Can be continuously improved over time

Read also: Sales Conversion: How to Increase the Most Important Metric for Your Company

Conclusion

A sales call script can be a real “lifesaver” for salespeople!

This essential guide provides the right words, discussion points to cover during the conversation, and the dialogue flow to take the contact to the finish line – a closed deal.

Sales representatives can create their own scripts or use a ready-made script template like the ones presented in this article.

Regardless of the choice, the script can be relatively generic yet allow for improvisation and spontaneity, so you can tailor it to the needs of each lead you are connecting with.

Did you like our content? Read also: How to Integrate Leadster with a Sales System to Boost Your Company’s Sales.