How to Use Chatbots to Improve your Sales Automation
Lead generation is important to drive business and create sales opportunities. Many companies struggle with generating unqualified leads. Some may even manage to generate interesting contacts but end up struggling to effectively address or approach all leads.
Chatbots enter this scenario, where sales automation comes in to increase lead generation, qualify contacts, and help the company grow in a scalable manner.
According to Insider research, 80% of companies already use or plan to use some type of technology like this. Don’t fall behind!
What is a chatbot?
A chatbot is an automatic tool for customer service, communication, sales, and data storage. It can be used to clarify doubts, assist in commercial processes, offer personalized content, and even process payments.
As part of conversational marketing solutions, the chatbot simulates human interaction through pre-defined scripts and artificial intelligence systems that generate automated conversations.
What is sales automation?
Sales automation is a process of optimizing resources, seeking greater efficiency, productivity, and improvement in results.
It occurs through automation tools that transform manual processes into technological processes.
Some applications of sales automation include lead management, automatic outreach, lead distribution among sales representatives, and automated email campaigns, among others.
5 Reasons to Use a Chatbot in Sales Automation
Want to better understand how chatbots can benefit your sales strategy? Check out the 5 reasons to start investing now:
Automates lead generation
Traditional lead generation can be done through offline actions (such as events or promotional activities) or, with digital marketing, through conversion pages and capture forms.
With a conversational marketing solution, visitors are approached proactively while browsing the website, system, or even through other channels, such as social networks and WhatsApp.
Thus, leads are generated without the need for maintenance work after activating the tool.
Improves lead qualification
Through humanizing interaction, leads feel more comfortable providing the necessary information compared to a static form.
With the acquisition of relevant data, it becomes easier to understand the profile of the generated contacts and to determine if they are qualified enough for the commercial approach.
For this reason, it is essential to know the ideal customer profile and define the qualification criteria before setting up chatbot conversation scripts.
If purchasing power, location, decision-making power, and purchase frequency are qualifiers, for example, ensure that the script includes questions aimed at discovering this information.
Increases conversion rate
The lead generation chatbot improves conversion rates since it is more attractive than static forms and makes users more comfortable providing contact information through personalized service and more fluid dialogue between brand and consumer.
Since the tool is user-centric, it can deliver what the visitor wants in the simplest and fastest way possible.
Additionally, with data and behavioral analysis, interaction personalization adapts to their needs, which also drives results.
Facilitates question resolution
You can also explore conversational marketing tools for customer service and question resolution, such as a more dynamic FAQ.
Thus, you don’t use your team’s time for these simpler contacts—and you can focus your sales representatives where they should be: on closing deals.
Is online 24/7
With conversational marketing tools, the user or visitor has access to the chatbot whenever they need it, with automatic and instant responses, available 24 hours a day, 7 days a week. The user finds the answer they need at any time.
Liked the benefits you can get through a chatbot for sales automation?
We at Leadster invite you to test these advantages in practice! You can try our lead generation chatbot platform and all its features for 14 days at no cost.
