Customer Retention: 12 Essential Tips to Measure Results
It’s way easier and cheaper to keep a client engaged than it is to generate a new client. What do you do to keep your client base active?
Average Ticket Size: 6 Strategies to Increase It
Your average ticket size is too small? That’s a BIG problem. One that can be easy or hard to solve. Learn more today.
15 Inconvenient Truths About Lead Generation
Yeah, lead generation is still the best way to sell online for a lot of people. But there are some inconvenient truths you won’t find in any blog.
B2B Sales: A Guide to Accelerate Your Business + 7 Digital Marketing Insights
B2B sales are tricky. And exactly because of that, you should be on top of every strategy you can to increase sales and accelerate your growth.
Social Ads: How to Use Social Media to Generate More Leads
The growth of social media in recent times is undeniable. Every year, new platforms emerge along with thousands of new users who spend a significant amount of time browsing them. And it’s not just the number of platforms and audience that has grown during this period. These platforms have become important advertising channels, boosting the…
What It Is and How to Advertise on Google Ads
Using Google Ads can be a bit intimidating for marketing begginers. This quick setup tutorial will help out a lot.
Inbound or Outbound: What’s the Best Strategy to Sell?
Whats the best way to sell? Inbound or Outbound? Thing is, there never was a competition. You should use both!
How to Use Emotional Intelligence to Sell More
Emotional Intelligence: One of the market’s most valued — and challenging — skills to develop Emotional Intelligence is one of the most valued soft skills in the market — and also one of the hardest to develop. That’s because it combines experience, adaptability, self-control, empathy… And it requires turning all these abilities into action to…
How to Define Marketing Goals and Objectives? 5 Real Examples
Nothing starts in marketing without marketing goals, Or at least nothing should start. But how to create them? Find out today.
14 Main Negotiation Techniques for Sales
Negotiation is a fundamental skill for salespeople, entrepreneurs, and any professional who deals with other people. With that in mind, we’ve prepared this article with the 14 negotiation techniques you need to know! Read the full article to learn everything about the topic: What Are Negotiation Techniques? Negotiation techniques are tools, methods, and behavior patterns…
Color Psychology in Marketing: What It Is + Strategies to Apply It
McDonald’s, iFood, KFC, and Burger King—all of these brands are related to food sales and, additionally, they all have red in their logos. Is this a coincidence? You can be sure it’s not. Keep in mind that every little thing a company does has a purpose, especially when it comes to branding and visual identity….
What Is Sales Management: Tips and Tools
Effective sales management boosts the performance of the sales team and, consequently, the company’s financial results. We know that this is a goal for every company, but it’s also a challenge for many. If you want to improve your sales management, check out this article we’ve prepared on the topic. With it, you’ll discover tips…
Marketing Mix: What It Is, What the 4 Ps Are, and How to Apply Them
Marketing mix is the term coined by Phillip Kotler to express what does a good marketing strategy needs. That was 30 years ago. Still true today.
Content Marketing in 2025: What’s Changing and Effective Strategies
Is It Worth Starting Content Marketing in 2025? Finding the answer is simple: open your Instagram, go to YouTube, or ask Google something. Do you see the results? Those are the fruits of content marketing. And those fruits are being harvested now, but they were planted weeks, months, or even years ago. That’s what content…
Google Analytics 4 Events: What They Are and How to Set Them Up
See an in-depth explanation of Google Analytics 4 events, with examples illustrating what they are and how to configure them.
Copywriting for Instagram: 14 Amazing Tips You Can Apply
If you’re not yet leveraging copywriting for Instagram, you might be missing out on potential revenue. While this social network primarily focuses on images, it’s not solely used for sharing daily photos. According to data from Statista, published by Oberlo, 83% of users utilize Instagram to discover new products and brands. So, even though “a…
Sales Objection Matrix: What It Is and How to Build One
If you work as a sales representative or sales manager, you are used to dealing with prospects’ objections regarding the purchase. In this context, the objection matrix becomes an essential tool in the sales process. In this article, you will find what objections are, the main types, why and how objections arise during the sales…
Social Proof: Definition, Types + 12 Tips
Social proof is used by many companies as a way to enhance and validate marketing strategies, presenting the benefits and unique features of the offered solution through the voice of satisfied customers. It’s undeniable that a recommendation from someone we trust influences how we consume. Besides a personal recommendation, there are other influences, such as…
Scarcity Trigger: Understand What It Is and How to Apply It!
The scarcity trigger is one of the most powerful mental triggers. It never fails, since the dawn of mankind to the summer of social media.
Website Traffic: Types and How to Attract Qualified Traffic
Is attracting traffic to your website one of your main objectives? You’re not alone! This is one of the biggest challenges for marketers, who compete with numerous other websites for the attention of online users. It’s not enough to simply bring a significant volume of visitors to the site, as there are different types of…
