What Determines Whether a Consumer Will Choose Your Brand Among So Many in the Market? When a consumer comes across a solution offered by your company or a communication designed to promote it, the value proposition reinforces that this option, and no other, is the best choice to solve what the consumer is looking for….
If you want to persuade visitors to take action, you should know that the Call to Action (CTA) is essential. This element is used to indicate and guide users toward the action your company wants them to take. Created long before the digital age, the CTA was already present in print and television advertisements. Remember,…
Right from the start, the secret to selling more online lies in the correct application of digital marketing techniques and strategies that aim to make the customer experience more pleasant and efficient in the online environment. Today, I’ve put together 7 strategies to help you sell more on the internet and achieve success in your…
“If you can’t measure it, you can’t manage it.” This is a well-known phrase in the corporate world, emphasizing how process control is linked to metrics. And what does this have to do with Data-Driven Marketing? Everything! In today’s article, we’ll cover this data-driven decision-making strategy, which has been and continues to be revolutionary for…
The main goal of any company is to sell what it produces. However, to achieve this goal, several steps must be taken before the long-awaited “yes” appears—and to reach this answer, some neuromarketing tools can help, such as mental triggers for sales. A widely used tactic to create shortcuts during a customer’s decision-making process, a…
A good sales structure is essential for any type and size of company. Without it, processes become confusing, data is disorganized, and strategic planning is compromised. So, to help you better structure this department, we have prepared this article. With it, you will understand what a sales structure is and why investing in one is…
![Everything and More about Digital Marketing Funnel [Complete Guide]](https://getleadster.com/blog/wp-content/uploads/2025/03/Seu-Funil-de-Marketing-esta-Congestionado-Descubra-os-Problemas-mais-Comuns.png)
The marketing funnel, or digital marketing funnel, is the primary tool for brands and businesses that want to analyze consumer behavior. With it, you can identify areas for improvement in the buying journey, as well as opportunities for growth, lead generation, and qualification. A digital marketing funnel also helps you uncover potential bottlenecks in your…
Among the skills that separate good salespeople from great ones is the ability to overcome sales objections. But even the best sales representatives have to deal with certain barriers imposed by clients that send a chill down their spine just hearing them. When they arise, you already know: argumentation and negotiation will be challenging. To…
Many people who work in sales believe that strictly following a sales script doesn’t sound very natural. We agree that reading a script while trying to sell wouldn’t make much sense. But the truth is that a well-defined sales script can significantly improve sales results. Companies across different industries and structures can benefit from this…
Should everyone sell on marketplaces? This is a question everyone is asking today, and the answer is often quite black and white: sell on both! Considering the availability of resources to sell online, it makes sense to maximize sales—in other words, sell on as many platforms as possible. But that’s not always the case. Some…
Do you know how to price a digital product? You need to take some factors into account. Check them out now.
The differences lie in what the tool can deliver and what you can request from it. Learn more about the paid and free versions of ChatGPT.
Safety stock is extremely important for e-commerce, but maximum and minimum stock levels, as well as the reorder point, are too. Learn more.
The customer journey map is a tool used to improve products, marketing, sales, and decision-making in any company. This technique was “imported” from the User Experience (UX) sector and adapted for other areas as an intelligent way to enhance processes and results. This article will deepen your understanding of the customer journey map, explaining the…
From VW’s “Lemon” to Always’ “#LikeAGirl,” winner of the best marketing campaign of the century award, we are talking about a powerful strategy that significantly impacts your company’s results. Marketing campaigns, when well planned and with a well-established purpose, leave a mark on the audience’s life. They cease to be just another piece of consumed…
One of these days, on one of our Instagram posts, we received the following comment: “A company with less than 1,500 followers wants to convince me that they know how to generate leads?” This comment sparked a discussion about vanity metrics. This situation made us realize that many businesses don’t know which metrics truly measure…
A study conducted by BrightEdge found that 68% of all trackable search traffic comes from paid and organic traffic. With that in mind, our questions are: Do you know how to differentiate one from the other? Would you know which one to choose for a marketing strategy? In general terms, both types of traffic refer…
If you follow the digital marketing and business development market, you’ve probably heard the term “Growth Hacking” countless times. Despite its widespread popularity and many misinterpretations in the marketing field, when well-planned and executed, this strategy can yield excellent results for businesses. If you want to learn more about this scalable growth method and explore…
Working with digital marketing means being surrounded by various analytical metrics. In today’s discussion, we will address Customer Acquisition Cost (CAC). CAC helps you organize and make better use of your company’s investments—after all, we know that marketing is not cheap. According to data from the United States Small Business Administration, B2C companies spend an…
Most of the time, sales planning is the same as marketing planning. However, there are some key differences. Learn more.
