One of the most popular methods of advertising on the internet is YouTube Ads. Every day, millions and millions of people watch videos on YouTube. And your brand? Do you have a presence there? And look how interesting: according to data from HubSpot , most B2C advertisers (34%) use three channels to advertise: Facebook, Instagram and YouTube, respectively. …
Before taking any step within your company, you must first connect your entire internal team, after all, everything your brand offers comes from the inside out. 😉 So, let’s look at some questions: how is your company’s Internal Marketing ? Have you engaged your employees? Is the communication well aligned? If you haven’t yet applied this strategy in your business…
Do you have the best chatbot use cases at your fingertips? If the answer is no, you don’t even need to worry: now you have it in the palm of your hand. Chatbots have general and specific uses, depending on your marketing strategies. They are very versatile and can be applied in various situations on your website:…
The evolution of marketing did not begin in the last 100 years. To understand what he really is and where he is going, we need to go back to the beginnings of humanity. Where there were businesses, there was advertising and marketing. Of course, not as we know it today: data-driven , with a focus on performance and return…
Check out our examples and guide to understand how to create your chatbot flows and scripts. It’s easier than it looks – but not that easy.
What’s your sales automation proccess like? It can be much better with chatbots! This article explains exactly how and why. Check it out.
To talk about recommended events in Google Analytics 4 we need to talk about a few other things first. We need to talk about Google Analytics itself and its major migration to its fourth version, we need to talk about what events are, we need to talk about the new measurement parameters, conversions, etc. So, this article…
Wnat to know more about B2B SaaS Marketing? You came to the right place. Pull up a chair and let’s dive deeper and deeper.
What’s going on with AI Analytics in 2024? A lot! Check out our in depth review of the year so far and the top 5 apps being used today.
Your Ageny Management will never really end. But it needs to satar somewhere. And it’s here, today, right now. Let’s get to it.
Yes, you really are about to understand how to start a digital marketing agency. Written by someone who actually did it. Twice.
Ah, the old creative block. How did we get here? Everything was fine yesterday, but today things are just not happening. Read this. Seriously.
Want to know more about the basic KPIs fora a digital marketing agency? We got you covered. Check them out in the article!
Marketing 5.0 is yet another classification by the great traditional and digital marketing guru, Philip Kotler. Despite sounding new, the truth is that the term was coined during the pandemic, back in 2021. Note: “back in 2021” seems to be an exaggeration, as it has only been 3 years since the book was released. But the truth…
Check out some conversational marketing strategies that you can use all year long – with some statistics to boot, too!
One of the most important metrics in Digital Marketing is the CTR — or Clickthrough Rate . CTR is a metric that determines the impact of your CTAs within the campaigns you launch. Monitoring it is essential to understand whether your efforts are really having results. There are several ways to analyze CTR, as it is not an…
Marketing agencies and artificial intelligence services can have a great relationship. The two complement each other, even more so when several tools are used together. With ChatGPT becoming increasingly famous, several agencies are already using the resource to increase their production and close more clients. But Chat isn’t the only AI for marketing agencies out there. Throughout…
Content creation is one of the main tactics of modern digital marketing to capture more and more leads that will become customers. Back in 2010, when content marketing began to develop, many agencies and companies that work with marketing needed to explain to the world what this new type of advertising was, and what it did. …
The goal of any company is sales conversion . Marketing and sales team efforts have the same purpose behind: motivating a potential customer to advance steps in the sales funnel and finally make the decision to make a purchase. However, the sale goes far beyond just the moment of the transaction. Selling is a non-linear process that…
Understand what a sales cycle is , how to calculate your company’s cycle and how to reduce it to close deals in less time with the complete post we have prepared. Good reading! What is the sales cycle? The sales cycle is the process that is related to time and interactions between seller and consumer, from the first contact…
