Leadster: How Intelligent Calls Boost Conversion

In fact, it’s very likely that it will take time. That’s why you can’t rely on a static and generalized strategy.

And this is exactly one of the success factors of Conversational Marketing.

In the case of Leadster, with our tool, not only can you personalize the user experience, empathize with the consumer, and understand their needs, but you can also leverage intelligent calls that make the strategy even more proactive and tailored to the visitor’s interests.

If you’d like to learn more about this functionality and the results it can bring to your business, keep reading this article! 😉

How Does Leadster Capture Leads on Your Website?

Leadster is a Conversational Marketing platform that simulates human-like interactions in a context familiar to consumers: instant messaging.

Using solutions like chatbots, you can transform your website’s contact form into a friendly conversation between your company and your customer, automatically and available 24/7.

The personalizations and scripts for questions and answers are created directly on the platform with just a few clicks.

Once the visitor enters the conversation and shares their information, the chatbot continues with qualification questions, helping separate the most valuable leads for the sales team.

What Are Intelligent Calls?

Imagine this scenario: Someone visits your website, specifically a page about your product or service’s free trial.

At first, they don’t pay much attention to the elements you want them to focus on. Suddenly, a call-to-action appears in the bottom right corner of the screen—powered by our marketing chatbot.

Even so, they don’t click… Time passes, and the call-to-action changes—still nothing.

Finally, on the third attempt, the copy catches their attention, and they click, beginning a conversation with the chatbot and becoming a lead.

This scenario demonstrates how intelligent calls work in action.

These are personalized and proactive approaches that appear to the user if the primary conversion call (the first one, known as a personalized call) doesn’t work.

It usually works as follows: the main, personalized call-to-action appears seven seconds after the page loads. If the user doesn’t click to open the chat, the intelligent call-to-action takes over and appears after 20 seconds. This process repeats until the user clicks and starts a conversation with you.

This way, you can capture visitors with different interests.

How Do Intelligent Calls Boost Conversion?

Going back to the idea that you won’t always grab the user’s attention on the first try—and considering that not all visitors have the same interests—intelligent calls boost your conversion rate by offering alternative copy that may be more engaging for different situations.

Think of it as trying different calls-to-action in the same flow, meaning you’ll have more chances to capture the visitor’s attention than if you used just one type of copy.

In short, if your visitor didn’t convert on the first call, you can test other triggers to drive the conversion.

This way, you can capture leads at different stages of the funnel, which also helps with segmenting those contacts, subsequent nurturing and qualification work, and passing on the leads that are truly an opportunity for the sales team.

Learn more: What to Do with Leads After Conversion?

The Importance of the Right Call at the Right Time

We must start with the principle that visitors to any website have diverse interests, meaning there’s no reason to use the same technique in all situations and for all users.

Additionally, it may happen that visitors at different stages of the funnel land on the same page. This is when you need to consider making different approaches that cover each of these stages.

With this in mind, your brand will be ready to explore dynamic approaches based on each interest, thus improving lead capture and the results achieved.

Therefore, the different copies of the calls-to-action also make a difference.

Remember, at Leadster, we always provide some recommendations to help our clients create killer calls-to-action. Here are a few of them:

• Use texts of no more than 50 characters;
• The text should be an invitation to a conversation, with an interrogative phrase;
• Bold, italics, and emojis increase engagement.

Tips for Creating Intelligent Calls

Although the article is important for creating smart calls-to-action, there are many other factors that need to be included in the equation for a successful strategy.

Here are five essential tips, check them out:

Use UTMs to track the User’s origin

We discussed how smart calls-to-action can be used based on the different origins of a visitor.

For example, if you’re running an ad or sent an email campaign with a CTA, you can track who came to your website from those clicks and apply a call related to the campaign to increase conversion chances.

To make this possible, you’ll need to use UTM codes (Urchin Traffic Monitor) to identify the source of access to a specific page.

These parameters can be created using a UTM generator. We recommend using the version provided by Google.

Create Optimized Calls for Each Source Channel

Another option offered by Leadster is the personalization of calls according to each source channel, such as social media, email, direct traffic, organic traffic, paid media, referrals, etc.

This way, you can personalize the relationship with each visitor to your brand, using interests they’ve already shown.

Use Different Calls on Each Page of your Website

The page of your website can also be a factor for personalizing smart calls-to-action.

For example, someone visiting your company’s blog has a different interest from someone visiting the pricing/quote page.

Therefore, the approach needs to be different; otherwise, you’ll miss opportunities.

The more aligned with the visitor’s needs, the better the personalization and the results obtained.

Our suggestion is to separate your website pages based on the different stages of the sales funnel, and then personalize the text of the message according to each need and interest.

Consider each Stage of the Funnel

The stages of the sales funnel really help with personalization because what the customer is looking for is different at each stage.

Therefore, if you can respond to what your consumer wants and is looking for at all stages of the sales funnel, you’ll have a higher chance of guiding them through the purchase.

Use the statistics to your advantage: 80% of people say they’re more likely to close a deal with a brand that offers a personalized experience, according to research by Instapage.

🔎Also read: Learn how a Lead Generation Chatbot can Boost Your Marketing Strategy

Talk to the Sales Team to Improve your Call

The sales team has valuable information about the interests of the leads that come to them.

Therefore, one of our tips is to talk to this team and ask what the main information clients are looking for.

Explore the needs and questions of consumers in the articles and approaches, with factors such as price, product consultation, free trials, or demonstrations and success stories, for example.