Lead Generation

Yeah, lead generation is still the best way to sell online for a lot of people. But there are some inconvenient truths you won’t find in any blog.

The growth of social media in recent times is undeniable. Every year, new platforms emerge along with thousands of new users who spend a significant amount of time browsing them. And it’s not just the number of platforms and audience that has grown during this period. These platforms have become important advertising channels, boosting the…

Social proof is used by many companies as a way to enhance and validate marketing strategies, presenting the benefits and unique features of the offered solution through the voice of satisfied customers. It’s undeniable that a recommendation from someone we trust influences how we consume. Besides a personal recommendation, there are other influences, such as…

What’s the secret to a high performance landing page? Well, there are several of them. Lets dig a little deeper!

Enough dealing with uninterested contacts in your solution. Check out this complete article with 6 tips that will transform your lead qualification.

Google Optimize is a great tool to learn more about your website. Do you use it? It’s not very popular, only a few people are in the know.

Yes, sometimes we need to dig a lot deeper in really uncomfortable truths about lead generation. Otherwise, we don’t see the full picture.

The marketing funnel, or digital marketing funnel, is the primary tool for brands and businesses that want to analyze consumer behavior. With it, you can identify areas for improvement in the buying journey, as well as opportunities for growth, lead generation, and qualification. A digital marketing funnel also helps you uncover potential bottlenecks in your…

Do you know how to price a digital product? You need to take some factors into account. Check them out now.

Technical SEO is a very important subject. But in an e-commerce environment, where every page counts, it’s absolutely necessary.

Have you heard of copywriting and how this is a powerful tool for increasing your conversion results? Copywriting is the type of communication aimed at generating an action as a response. If you want your company’s materials to have persuasive articles, you need to check out the complete content we’ve prepared on the topic. Keep…

Videos are a trend in marketing and branding. Videos have at least 40% more chances of generating user interactions or clicks compared to other media. Since lead generation is a crucial process that precedes sales, we should explore new ways to attract people interested in our brand or solution. And even better: discovering ways to…

What are the channels where lead conversion happens the most? Let’s analyze each one to gain a better understanding.