What is Link Building? 4 Reasons to Invest in the Technique

What is Link Building? 4 Reasons to Invest in the Technique

Need to understand what link building is? In this article, we’ll explain everything about this technique and how it fits into SEO, CRO, and website optimization strategies. You’ll also find here recommendations of best practices so you can start applying them to your pages right away! Let’s go? What is Link Building? The link building…

13 Mental Triggers for Sales That Still Work in 2025
|

13 Mental Triggers for Sales That Still Work in 2025

The Main Goal of Any Company Is to Sell What It Produces However, to achieve this goal, many steps must be taken before the long-awaited “yes” finally comes — and to reach that answer, some tools from neuromarketing can help, such as mental triggers for sales. Widely used to create shortcuts in the customer’s decision-making…

How to Generate Leads with Chatbots – 10 Ideas to Increase Conversion
| |

How to Generate Leads with Chatbots – 10 Ideas to Increase Conversion

According to the report published by HubSpot in 2021, lead generation is the main goal of marketing and sales professionals today. With the tools available online, this strategy is enhanced and brings even better results, such as pre-qualified contacts and increased conversion rates. If you want to gain this kind of competitive advantage, a chatbot…

Social Ads: How to Use Social Media to Generate More Leads

Social Ads: How to Use Social Media to Generate More Leads

The growth of social media in recent times is undeniable. Every year, new platforms emerge along with thousands of new users who spend a significant amount of time browsing them. And it’s not just the number of platforms and audience that has grown during this period. These platforms have become important advertising channels, boosting the…

Social Proof: Definition, Types + 12 Tips

Social Proof: Definition, Types + 12 Tips

Social proof is used by many companies as a way to enhance and validate marketing strategies, presenting the benefits and unique features of the offered solution through the voice of satisfied customers. It’s undeniable that a recommendation from someone we trust influences how we consume. Besides a personal recommendation, there are other influences, such as…

How to Use Google Analytics to Generate More Conversions on Your Website
|

How to Use Google Analytics to Generate More Conversions on Your Website

What’s the point of having a high number of visitors on your website if you’re not converting them into customers? Turning those users into leads, and leads into customers, is the goal that should guide your marketing efforts. The CRO methodology can rely on real, reliable data from Google Analytics to create effective strategies that…

What is a Call to Action (CTA), How to Create One, and Examples for Inspiration

If you want to persuade visitors to take action, you should know that the Call to Action (CTA) is essential. This element is used to indicate and guide users toward the action your company wants them to take. Created long before the digital age, the CTA was already present in print and television advertisements. Remember,…

13 Mental Triggers for Sales That Still Work in 2025
|

13 Mental Triggers for Sales That Still Work in 2025

The main goal of any company is to sell what it produces. However, to achieve this goal, several steps must be taken before the long-awaited “yes” appears—and to reach this answer, some neuromarketing tools can help, such as mental triggers for sales. A widely used tactic to create shortcuts during a customer’s decision-making process, a…

Everything and More about Digital Marketing Funnel [Complete Guide]

Everything and More about Digital Marketing Funnel [Complete Guide]

The marketing funnel, or digital marketing funnel, is the primary tool for brands and businesses that want to analyze consumer behavior. With it, you can identify areas for improvement in the buying journey, as well as opportunities for growth, lead generation, and qualification. A digital marketing funnel also helps you uncover potential bottlenecks in your…