The Most Used Marketing Theories in 2024
Let’s dive deep in the theoretic world with some marketing theories and a bunch of examples in how to apply them effectively.
Marketing ROI: What It is and How to Calculate It
What even is Marketing ROI? It’s just the return of you investments in marketing, generally speaking. But let’s dive into it a little more.
What is CPA in Google Ads and How To Calculate It
CPA is a way to advertise in Google Ads. Find out more about how to use the strategy and when not to.
Financial Marketing: the Do’s and Dont’s
Financial marketing is harder, sure. But without it, it gets very hard to get new clients and open new markets. Find out more.
Tourism Marketing: Generate More Leads with AI and Digital Marketing
Tourism Marketing never stops. It’s a well oiled machine that generate thousands of leads everyday. But how exactly?
The Main Facebook Ads Metrics to Keep an Eye On
Check out all Facebook Ads Metrics, and a bunch of other metrics that Meta doesn’t analyze, but definitely should.
Cost per Click: 5 Optimizations to Improve Today
What is CPC, or Cost per Click? And how to optmize your campaings to get better results? Find out today.
What is CTR? And how to improve the clickthrough rate?
CTR is a widely used digital marketing metric. It’s absolutely impactful in email, paid media and even in SEO. Learn more today.
What is Dwell Time and How to Increase It
What is dwell time? And how to increase it? Find out today – there’s no secret formula, but there’s a couple of hidden remedies.
Twitter Marketing: An All in One Guide
Is it still worth doing Twitter Marketing? Even with everything that is happening on this social network? That’s the million dollar question. The now X, formerly Twitter, has experienced some difficulties lately after its sale to billionaire Elon Musk. Many people say that the purchase was for controversial reasons: Musk got tired of being censored by…
WhatsApp Marketing: How to Apply it and 5 Success Stories
You already know that almost everyone is on WhatsApp. A forecast from Statista shows that by 2028, in Brazil alone, there will be around 149 million active users on the network . But, do you know what WhatsApp Marketing is all about? Do you have any idea how this strategy can be used by your company and the results…
Where to Start with Business Marketing? 5 Current Tips
Hi marketer!👋 Starting your business marketing strategy now? So follow this content because it was made for you! Below you will learn about the main marketing concepts, understand how to get started, as well as take advantage of some essential tips that will prepare you for now. What is marketing? Marketing is nothing more than a type…
How to advertise on YouTube? A Complete YouTube Ads Guide
One of the most popular methods of advertising on the internet is YouTube Ads. Every day, millions and millions of people watch videos on YouTube. And your brand? Do you have a presence there? And look how interesting: according to data from HubSpot , most B2C advertisers (34%) use three channels to advertise: Facebook, Instagram and YouTube, respectively. …
Internal Marketing: What it is and How to Start this Strategy on your Company
Before taking any step within your company, you must first connect your entire internal team, after all, everything your brand offers comes from the inside out. 😉 So, let’s look at some questions: how is your company’s Internal Marketing ? Have you engaged your employees? Is the communication well aligned? If you haven’t yet applied this strategy in your business…
Recommended events in Google Analytics 4: how to configure it
To talk about recommended events in Google Analytics 4 we need to talk about a few other things first. We need to talk about Google Analytics itself and its major migration to its fourth version, we need to talk about what events are, we need to talk about the new measurement parameters, conversions, etc. So, this article…
The 13 best KPIs for a digital marketing agency
Want to know more about the basic KPIs fora a digital marketing agency? We got you covered. Check them out in the article!
What is CTR and how can your team improve it?
One of the most important metrics in Digital Marketing is the CTR — or Clickthrough Rate . CTR is a metric that determines the impact of your CTAs within the campaigns you launch. Monitoring it is essential to understand whether your efforts are really having results. There are several ways to analyze CTR, as it is not an…
Marketing Automation: How to Do It and What Are the Best Tools on the Market
We always hear about marketing automation tools , but many still don’t really know what this tactic is about and how to do it. It is also known that marketing automation has its due importance in the digital world, after all, it is through it that companies reach leads on a large scale and in a personalized…
Marketing Types: 39 Strategies for Your Company
Digital marketing, content marketing, inbound marketing, event marketing… there are so many marketing types that we hear every day. But, after all, what does each of them say? What strategies are presented and how does this impact your business? Which tactic to choose for your company? These are some of the questions that Leadster answers…
10 B2B Prospecting Strategies from the Best Companies
B2B prospecting differs from the work performed by the sales team that deals directly with retail. Generating leads, qualifying contacts and closing deals when selling to another company – and not to the end consumer – brings new challenges. For many professionals, this market raises doubts – and to resolve them, we created this content! Here we will talk about the characteristics…