Marketing Automation: How to Do It and What Are the Best Tools on the Market
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Marketing Automation: How to Do It and What Are the Best Tools on the Market

We always hear about marketing automation tools , but many still don’t really know what this tactic is about and how to do it. It is also known that marketing automation has its due importance in the digital world, after all, it is through it that companies reach leads on a large scale and in a personalized…

Marketing Types: 39 Strategies for Your Company
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Marketing Types: 39 Strategies for Your Company

Digital marketing, content marketing, inbound marketing, event marketing… there are so many marketing types that we hear every day. But, after all, what does each of them say? What strategies are presented and how does this impact your business? Which tactic to choose for your company? These are some of the questions that Leadster answers…

What is Artificial Intelligence and How to Apply it to your Business
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What is Artificial Intelligence and How to Apply it to your Business

Nothing better than understanding artificial intelligence with content written by itself, right? But don’t worry, right now it’s still a real person talking to you. After this content, in addition to knowing the basics of AI and how to apply it in your company, you will also have an idea of ​​how this type of…

How Chatbots Can Solve Major B2B Marketing Challenges

How Chatbots Can Solve Major B2B Marketing Challenges

You already know that marketing strategies, especially B2B, are constantly evolving. After all, as consumer behavior changes, your strategies will have to follow. For instance: having sales representatives used to be a crucial requirement for B2B businesses. These days, buyers are becoming increasingly independent. However, this does not mean that commercial support should not come into…