Has Marketing 6.0 Arrived? What Does It Bring That’s Different?
Marketing 6.0 is the title of the new book by Phillip Kotler, along with Iwan Setiawan and Hermawan Kartajaya. Released at the end of 2023, it marks an important milestone in contemporary digital marketing. As always, Kotler is thinking ahead, envisioning the future while maintaining a sharp focus on the present. Everything presented in this…