Value Proposition Canvas – What It Is and How to Create Yours
The Value Proposition Canvas basically explains what is your company doing in this world. And that’s everything.
9 Tips to Increase Lead and Sales Conversion Rates
Are you bringing in a lot of traffic to your websites? Cool! But it’s time to think about lead and sales conversion to make those visits really count.
Event Marketing: What Are the Main Strategies to Attract People
A short and fast little guide on event marketing. See what’s necessary, how to plan events, who to hire and how to cause an impact.
What It Is and How to Advertise on Facebook Ads
Facebook Ads, or Meta Ads now, is actually pretty simple to setup. Find out more on our guide. It really is very very easy.
Main Growth Strategies to Apply in Your Company
Growth strategies can vary a lot depending on the size of your company and your area of expertise. Your business goals too. So many variables!
Using A/B Testing to Create Effective Flows with Leadster’s Chatbot
Leadster’s chatbots offer you the possibility to use A/B testing in each and every page. Basically, everytime you create a flow. Learn more.
Sales Structure: What It Is, Why It Matters, and How to Build One
A good sales structure is essential for businesses of all types and sizes. Without it, processes become confusing, data gets disorganized, and strategic planning is compromised. To help you better structure this department, we’ve prepared this article. With it, you’ll understand what a sales structure is, why it’s worth investing in, and how to build…
What is Link Building? 4 Reasons to Invest in the Technique
Need to understand what link building is? In this article, we’ll explain everything about this technique and how it fits into SEO, CRO, and website optimization strategies. You’ll also find here recommendations of best practices so you can start applying them to your pages right away! Let’s go? What is Link Building? The link building…
13 Mental Triggers for Sales That Still Work in 2025
The Main Goal of Any Company Is to Sell What It Produces However, to achieve this goal, many steps must be taken before the long-awaited “yes” finally comes — and to reach that answer, some tools from neuromarketing can help, such as mental triggers for sales. Widely used to create shortcuts in the customer’s decision-making…
Slow Website: See 5 Fixes You Can Apply Today
A slow website causes several issues for marketing strategies — and it also hides other serious problems. Learn more in this article.
How to Generate Leads with Chatbots – 10 Ideas to Increase Conversion
According to the report published by HubSpot in 2021, lead generation is the main goal of marketing and sales professionals today. With the tools available online, this strategy is enhanced and brings even better results, such as pre-qualified contacts and increased conversion rates. If you want to gain this kind of competitive advantage, a chatbot…
Discover the Importance of A/B Testing to Boost Results
A/B testing is absolutely necessary to everything in marketing? Kinda, yeah. But there different approaches to it. Learn more.
How to Use Emotional Intelligence to Sell More
Emotional intelligence is just a fancy name. In reality, when you apply it to sales, what you get is good ol’ copywriting.
What is Commercial Intelligence? How to Make it Happen?
Commercial Intelligence is pretty much data interpretation. But in a whole different level. Learn more.
E-commerce Management: How to Do It Without Spending Too Much Time?
E-commerce management – now that’s a mouthful. But it’s something you probably already do, just with a different name.
What is a Sprint? How to Apply it to Products and Launches?
A sprint is very useful in many different situations. Let’s discuss them in more detail in this article.
Technical SEO for E-commerce: Where to Start?
Technical SEO is a very important subject. But in an e-commerce environment, where every page counts, it’s absolutely necessary.
What is Copywriting and How to Convert Using Copywriting?
Have you heard of copywriting and how this is a powerful tool for increasing your conversion results? Copywriting is the type of communication aimed at generating an action as a response. If you want your company’s materials to have persuasive articles, you need to check out the complete content we’ve prepared on the topic. Keep…
ICP, Persona, and Target Audience: Don’t Mix Up These 3 Concepts
Finding your ICP is very important. But maybe it’s not exactly what you think it is. Find out for sure right now.
Seasonal Dates in E-commerce: The Best Ones to Sell a Lot
See the main dates in e-commerce with tips on individual preparation for each of them.