Event Marketing: What Are the Main Strategies to Attract People
Are you thinking about how to improve your company’s branding and stand out in the market? Event marketing might be the solution!
With this strategy, your company can engage more closely with leads and clients, strengthen existing relationships, and expand your networking.
To learn more about event marketing—its role and strategies—read on in this article!
What is Event Marketing?
Event marketing is a promotional strategy where the company engages with clients—either in person or virtually—through conferences, trade shows, seminars, and lectures.
It’s also an excellent way to meet new businesses, potentially form future partnerships, and capture new leads.
How Does Event Marketing Work?
Event marketing can operate in two ways:
- Host your own event – Strengthen ties with clients and prospects, build partnerships, and generate leads.
- Participate as a guest/exhibitor – Promote your products and services while boosting brand reputation by demonstrating your expertise.
Why Is a Good Event Marketing Plan Important?
Before diving into event marketing, you need a solid plan. Just attending an event doesn’t guarantee results.
So think strategically about how your company will promote its brand, attract clients, and stand out.
Answer these key questions before creating your event marketing plan:
- Which promotional channels will you use?
- What will be the points of sale?
- Who is your target audience?
- Which platforms/media do they use most?
- What’s the best way to impact them?
Top Event Types That Require Marketing
There are many types, online and offline. Here are the top five:
Conferences
Large-scale, informational events featuring industry experts, workshops, and networking sessions.
Seminars
Smaller and more niche-focused, typically designed to educate professionals and generate targeted results.
VIP Events
Exclusive gatherings for shareholders or key clients—aimed at accelerating sales and boosting loyalty.
Thought-Leadership Events
Featuring market leaders exchanging ideas and reinforcing your brand authority within a niche.
Product Launches
Events designed to showcase new products or services and build excitement among potential buyers.
7 Key Event Marketing Strategies
1. Start with Your Audience
Design the event around their needs and expectations. Know your audience deeply.
2. Focus on Your Website
Use a well-designed, SEO-optimized site to promote your event. Make registration easy and informative.
📘 Read also: 14 Best SEO Tools to Optimize Your Site
3. Simplify Ticket Purchasing
Use platforms like Sympla, 4.events, Fourpass, or Ticket Fácil for easy ticket sales—avoid hidden hurdles.
4. Invest in Targeted Ads
Segment ads for different audience segments. Use Google Ads, Facebook Ads, or LinkedIn Ads based on your event.
📘 Read also: Google Ads vs Facebook Ads: Which Is Better for Lead Generation?
5. Leverage Email Marketing
Use emails to share details, highlight benefits, and send reminders hours or days before your event.
6. Don’t Overlook Social Media
Post frequently, engage with followers, answer questions quickly, and encourage conversation.
7. Partner with Influencers
Collaborate with influencers to expand visibility and add credibility to your event.
Now that you know the ins and outs of event marketing, how about starting to invest in it?
Want another strategy to generate more leads and improve results? Conversational Marketing!
This approach involves real-time, personalized conversations with visitors—just like Leadster’s chatbot.
If you’re curious, check our complete guide: Conversational Marketing: The Complete Guide!
