14 Best SEO Tools to Optimize Your Website
Looking for SEO tools to boost your strategy and improve your Google ranking results?
Check out the 14 best options here.
What are SEO Tools?
SEO, or Search Engine Optimization, is a strategy focused on optimizing content on websites, blogs, and pages with relevant factors for search engines like Google.
The tools designed for this type of strategy help achieve the desired results by applying techniques, analyzing and improving page structures, and better directing the content that fills them.
SEO Analysis Tools
SEO tools are divided into different purposes, and we will also segment them here in this article. The main analysis tools are:
1. Google Analytics
Google Analytics helps you understand page visitor flow, acquisition channels, the location of those accessing your site, as well as quantitative metrics about their behavior and each individual page.
It provides more comprehensive measurement, but a deeper technical knowledge is also needed.
Learn more: Core Web Vitals: Everything about Google’s new Metrics
2. Google Search Console
Another Google tool for SEO is Search Console.
With it, you can monitor search traffic, page security factors, your site’s average ranking, and the number of clicks and impressions in Google searches.
3. SEMRush
SEMRush is one of the most comprehensive platforms and is widely used by SEO specialists.
Through it, you can analyze various factors of your pages, as well as the cost per click of keywords, search volumes, related terms, competitor backlinks, and very detailed reports.
On-page SEO Analysis Tools
4. Screaming Frog
For on-page analyses (i.e., improvements that can be made to your already published pages), we recommend Screaming Frog.
With it, you can analyze your site’s pages and files.
The tool points out errors and improvements, making the SEO adjustment process easier.
SEO Keyword Tools
5. Ubersuggest
Among the options for keyword search and definition for SEO strategy is Ubersuggest.
Through this platform, besides finding the strongest keywords for your site, you can also explore relevant keyword ideas for your niche, access similar sites, information on backlinks, and the “competitive analysis” feature to check which sites are competing for the keywords you’re interested in.
6. Keyword Planner
Another Google platform, Keyword Planner, is part of Google Ads.
It is one of the most well-known keyword planners, primarily because it’s free.
You can identify the strongest keywords on your site, find related words and searches, understand the competition, and the search volume for each keyword, as well as segment searches by location.
Continue reading: Keyword Research for Generating Results
7. Keyword Explorer
One of the largest SEO companies in the world, Moz, also offers a keyword research tool.
You can access keywords and check information such as search volume, difficulty in ranking, opportunity, and traffic potential.
8. Answer The Public
If you’re looking for variations of terms and keywords, Answer The Public is a great option.
It offers the autocomplete search functionality and displays related searches with broader keywords.
9. Google Trends
Google Trends helps SEO professionals and content creators understand market trends and search terms.
You can view growth percentages and the locations that have searched most for the keywords you are interested in.
SEO Speed Optimization Tools
10. Google Pagespeed
If you want to check your page loading speed and identify improvement points (which also affects SEO results), Google Pagespeed is one of the tools you need to know.
It provides a score for each page’s loading speed, as well as a list of what’s correct, the errors, and areas for attention in the page’s elements.
11. Smush
Smush is a WordPress plugin that also works for this purpose.
It optimizes, resizes, and compresses images on the site to ensure faster loading.
This way, you don’t need to manually do this work every time you upload a new image to your site.
Read now: How to Optimize Images on Your Site to Improve Ranking
SEO Link Tools
12. Check My Links
A Google Chrome extension, Check My Links identifies broken or invalid links on your site.
This way, you improve not only your site’s SEO aspects but also the user experience.
13. Help a Reporter Out (HARO)
Help a Reporter Out (HARO) is an interesting tool for those looking to build backlinks to their site by connecting your brand with journalists, news sites, and online media outlets.
14. Linkstant
Another tool related to external linking is Linkstant.
This app notifies you every time a link to your site is created on another page.
This way, you stay alert to the quality and quantity of external links.
Conclusion
All these SEO tools can help with your website strategy, monitor your competition, and improve the experience for those who visit your site.
And the best part, many of them are free!
Start exploring them now to improve your SEO results!
And don’t forget to check out our free trial – no credit card required!
