Is It Better to Hire a Marketing Agency or Build an In-House Marketing Team?

Is It Better to Hire a Marketing Agency or Build an In-House Marketing Team?

When a company starts to grow and has clear goals to scale operations and boost business, the creation of specialized teams in each operational area becomes inevitable. One of these teams is marketing, responsible for brand positioning and promotion, lead generation and qualification for sales, and all necessary support to boost sales results. If you’re…

Social Ads: How to Use Social Media to Generate More Leads

Social Ads: How to Use Social Media to Generate More Leads

The growth of social media in recent times is undeniable. Every year, new platforms emerge along with thousands of new users who spend a significant amount of time browsing them. And it’s not just the number of platforms and audience that has grown during this period. These platforms have become important advertising channels, boosting the…

How to Use Emotional Intelligence to Sell More

How to Use Emotional Intelligence to Sell More

Emotional Intelligence: One of the market’s most valued — and challenging — skills to develop Emotional Intelligence is one of the most valued soft skills in the market — and also one of the hardest to develop. That’s because it combines experience, adaptability, self-control, empathy… And it requires turning all these abilities into action to…

14 Main Negotiation Techniques for Sales

14 Main Negotiation Techniques for Sales

Negotiation is a fundamental skill for salespeople, entrepreneurs, and any professional who deals with other people. With that in mind, we’ve prepared this article with the 14 negotiation techniques you need to know! Read the full article to learn everything about the topic: What Are Negotiation Techniques? Negotiation techniques are tools, methods, and behavior patterns…

Color Psychology in Marketing: What It Is + Strategies to Apply It

Color Psychology in Marketing: What It Is + Strategies to Apply It

McDonald’s, iFood, KFC, and Burger King—all of these brands are related to food sales and, additionally, they all have red in their logos. Is this a coincidence? You can be sure it’s not. Keep in mind that every little thing a company does has a purpose, especially when it comes to branding and visual identity….

Content Marketing in 2025: What’s Changing and Effective Strategies

Content Marketing in 2025: What’s Changing and Effective Strategies

Is It Worth Starting Content Marketing in 2025? Finding the answer is simple: open your Instagram, go to YouTube, or ask Google something. Do you see the results? Those are the fruits of content marketing. And those fruits are being harvested now, but they were planted weeks, months, or even years ago. That’s what content…

Copywriting for Instagram: 14 Amazing Tips You Can Apply

Copywriting for Instagram: 14 Amazing Tips You Can Apply

If you’re not yet leveraging copywriting for Instagram, you might be missing out on potential revenue. While this social network primarily focuses on images, it’s not solely used for sharing daily photos. According to data from Statista, published by Oberlo, 83% of users utilize Instagram to discover new products and brands. So, even though “a…

Sales Objection Matrix: What It Is and How to Build One

Sales Objection Matrix: What It Is and How to Build One

If you work as a sales representative or sales manager, you are used to dealing with prospects’ objections regarding the purchase. In this context, the objection matrix becomes an essential tool in the sales process. In this article, you will find what objections are, the main types, why and how objections arise during the sales…

Social Proof: Definition, Types + 12 Tips

Social Proof: Definition, Types + 12 Tips

Social proof is used by many companies as a way to enhance and validate marketing strategies, presenting the benefits and unique features of the offered solution through the voice of satisfied customers. It’s undeniable that a recommendation from someone we trust influences how we consume. Besides a personal recommendation, there are other influences, such as…