Black Hat in Digital Marketing: What It Is and Its Consequences
What is black hat in digital marketing? And what happens to websites that use techniques and tactics considered black hat?
What Are AI Agents? Can I Hire One Yet?
And if you’re on your own to handle your marketing, can AI tools really work like a full team? Find out in this article.
What Is the Messy Middle? See How it Changes Everything in B2B
The funnel has changed drastically. So much so that even calling it a funnel is starting to sound crazy. Meet the messy middle.
Discover the Importance of A/B Testing to Boost Results
A/B testing is absolutely necessary to everything in marketing? Kinda, yeah. But there different approaches to it. Learn more.
How to Use Emotional Intelligence to Sell More
Emotional intelligence is just a fancy name. In reality, when you apply it to sales, what you get is good ol’ copywriting.
ROI in Marketing: What It Is and How to Maximize Yours
ROI in marketing. Yes. Everybody talks about it, but very few people are actually looking at it to understand it better.
Is It Better to Hire a Marketing Agency or Build an In-House Marketing Team?
When a company starts to grow and has clear goals to scale operations and boost business, the creation of specialized teams in each operational area becomes inevitable. One of these teams is marketing, responsible for brand positioning and promotion, lead generation and qualification for sales, and all necessary support to boost sales results. If you’re…
Marketing Reports: How to Create Them and Key Metrics
If you want to demonstrate the impact of your actions, you need to create marketing reports. Check out the best tips and templates to get started now!
Customer Retention: 12 Essential Tips to Measure Results
It’s way easier and cheaper to keep a client engaged than it is to generate a new client. What do you do to keep your client base active?
Average Ticket Size: 6 Strategies to Increase It
Your average ticket size is too small? That’s a BIG problem. One that can be easy or hard to solve. Learn more today.
15 Inconvenient Truths About Lead Generation
Yeah, lead generation is still the best way to sell online for a lot of people. But there are some inconvenient truths you won’t find in any blog.
B2B Sales: A Guide to Accelerate Your Business + 7 Digital Marketing Insights
B2B sales are tricky. And exactly because of that, you should be on top of every strategy you can to increase sales and accelerate your growth.
Social Ads: How to Use Social Media to Generate More Leads
The growth of social media in recent times is undeniable. Every year, new platforms emerge along with thousands of new users who spend a significant amount of time browsing them. And it’s not just the number of platforms and audience that has grown during this period. These platforms have become important advertising channels, boosting the…
What It Is and How to Advertise on Google Ads
Using Google Ads can be a bit intimidating for marketing begginers. This quick setup tutorial will help out a lot.
Inbound or Outbound: What’s the Best Strategy to Sell?
Whats the best way to sell? Inbound or Outbound? Thing is, there never was a competition. You should use both!
How to Use Emotional Intelligence to Sell More
Emotional Intelligence: One of the market’s most valued — and challenging — skills to develop Emotional Intelligence is one of the most valued soft skills in the market — and also one of the hardest to develop. That’s because it combines experience, adaptability, self-control, empathy… And it requires turning all these abilities into action to…
How to Define Marketing Goals and Objectives? 5 Real Examples
Nothing starts in marketing without marketing goals, Or at least nothing should start. But how to create them? Find out today.
14 Main Negotiation Techniques for Sales
Negotiation is a fundamental skill for salespeople, entrepreneurs, and any professional who deals with other people. With that in mind, we’ve prepared this article with the 14 negotiation techniques you need to know! Read the full article to learn everything about the topic: What Are Negotiation Techniques? Negotiation techniques are tools, methods, and behavior patterns…
Color Psychology in Marketing: What It Is + Strategies to Apply It
McDonald’s, iFood, KFC, and Burger King—all of these brands are related to food sales and, additionally, they all have red in their logos. Is this a coincidence? You can be sure it’s not. Keep in mind that every little thing a company does has a purpose, especially when it comes to branding and visual identity….
What Is Sales Management: Tips and Tools
Effective sales management boosts the performance of the sales team and, consequently, the company’s financial results. We know that this is a goal for every company, but it’s also a challenge for many. If you want to improve your sales management, check out this article we’ve prepared on the topic. With it, you’ll discover tips…
