Value Proposition Canvas – What It Is and How to Create Yours
The Value Proposition Canvas basically explains what is your company doing in this world. And that’s everything.
Strategic Marketing Planning: What It Is and How to Do It
A strategic marketing planning effort results in the best way to allocate resources and talent across brands or clients (agency side).
Accountability: The Path to Success in the Sales Team
Accountability is about taking matters into your own hands and solving them. In sales teams, that’s a very necessary skill. Learn more.
All About Storytelling: 22 Narrative Techniques and Storytelling Examples for Sales
Let me tell you a story… no, really. There’s a story about storytellig. The story tells about marketers who understand that buying is believing.
ROI and ROAS: Understand the Difference and Why Each One Matters
Here we have two acronyms from the Digital Marketing world: ROI and ROAS. Both are extremely important. But they are very different concepts.
Paid Media Plan 2025: A Guide to Creating Online Ads
Paid media strengthen your brand’s digital presence, offer audience targeting, and reach a wide, relevant, and highly engaged group of people.
Copywriting and Digital Marketing: How This Fusion Works
Copywriting and digital marketing—one is responsible for the content, the other for the strategy. When combined, your marketing just *happens*.
What is Product-Led Growth (PLG) and how to grow 240% with it
Product-led growth is a philosophy. It means that your product is the main driver of your growth. But what does that really mean?
9 Tips to Increase Lead and Sales Conversion Rates
Are you bringing in a lot of traffic to your websites? Cool! But it’s time to think about lead and sales conversion to make those visits really count.
Event Marketing: What Are the Main Strategies to Attract People
A short and fast little guide on event marketing. See what’s necessary, how to plan events, who to hire and how to cause an impact.
Influencer Marketing: What It Is, Where to Start, and FAQ
There never was a better time to talk about influencer marketing than now, when good content is at an all time low online. Time to shine!
What It Is and How to Advertise on Facebook Ads
Facebook Ads, or Meta Ads now, is actually pretty simple to setup. Find out more on our guide. It really is very very easy.
Paid Traffic on Instagram in 2025: Complete Guide
Starting to run paid traffic campaigns on Instagram in 2025 can be both good and bad. But don’t worry — we’re talking about the operational side. Running ads on social media is still one of the most popular digital marketing strategies, regardless of the year. What we mean is that a lot has changed in…
LinkedIn Ads: What It Is, How It Works, and How Much It Costs to Advertise
If you’re looking to strengthen your brand, boost B2B marketing, attract talent, or build partnerships, LinkedIn Ads is the ideal strategy for your business.
Main Growth Strategies to Apply in Your Company
Growth strategies can vary a lot depending on the size of your company and your area of expertise. Your business goals too. So many variables!
Using A/B Testing to Create Effective Flows with Leadster’s Chatbot
Leadster’s chatbots offer you the possibility to use A/B testing in each and every page. Basically, everytime you create a flow. Learn more.
Sales Structure: What It Is, Why It Matters, and How to Build One
A good sales structure is essential for businesses of all types and sizes. Without it, processes become confusing, data gets disorganized, and strategic planning is compromised. To help you better structure this department, we’ve prepared this article. With it, you’ll understand what a sales structure is, why it’s worth investing in, and how to build…
How to Control Your Company’s Churn Rate
In this complete guide to churn rate, we’ll explain what this metric is, how to reduce it, the negative impact it can have on companies, and how to closely monitor it with integrated management. Let’s dive into the content? What Is Churn Rate? The churn metric monitors the revenue or customer losses your company experiences….
Marketing Manager: The Importance of Having One in Your Company!
Marketers on duty already know how broad the field is and how much time, attention, and hands-on work it requires. Therefore, having a focal point to oversee strategy, track results, and manage the team is essential. That’s the role of the marketing manager. Keep reading this article to understand the responsibilities of this position, its…
What is Link Building? 4 Reasons to Invest in the Technique
Need to understand what link building is? In this article, we’ll explain everything about this technique and how it fits into SEO, CRO, and website optimization strategies. You’ll also find here recommendations of best practices so you can start applying them to your pages right away! Let’s go? What is Link Building? The link building…