When a company starts to grow and has clear goals to scale operations and boost business, the creation of specialized teams in each operational area becomes inevitable. One of these teams is marketing, responsible for brand positioning and promotion, lead generation and qualification for sales, and all necessary support to boost sales results. If you’re…
If you want to demonstrate the impact of your actions, you need to create marketing reports. Check out the best tips and templates to get started now!
It’s way easier and cheaper to keep a client engaged than it is to generate a new client. What do you do to keep your client base active?
Your average ticket size is too small? That’s a BIG problem. One that can be easy or hard to solve. Learn more today.
Yeah, lead generation is still the best way to sell online for a lot of people. But there are some inconvenient truths you won’t find in any blog.
B2B sales are tricky. And exactly because of that, you should be on top of every strategy you can to increase sales and accelerate your growth.
The growth of social media in recent times is undeniable. Every year, new platforms emerge along with thousands of new users who spend a significant amount of time browsing them. And it’s not just the number of platforms and audience that has grown during this period. These platforms have become important advertising channels, boosting the…
Using Google Ads can be a bit intimidating for marketing begginers. This quick setup tutorial will help out a lot.
Whats the best way to sell? Inbound or Outbound? Thing is, there never was a competition. You should use both!
Emotional Intelligence: One of the market’s most valued — and challenging — skills to develop Emotional Intelligence is one of the most valued soft skills in the market — and also one of the hardest to develop. That’s because it combines experience, adaptability, self-control, empathy… And it requires turning all these abilities into action to…
Nothing starts in marketing without marketing goals, Or at least nothing should start. But how to create them? Find out today.
Negotiation is a fundamental skill for salespeople, entrepreneurs, and any professional who deals with other people. With that in mind, we’ve prepared this article with the 14 negotiation techniques you need to know! Read the full article to learn everything about the topic: What Are Negotiation Techniques? Negotiation techniques are tools, methods, and behavior patterns…
McDonald’s, iFood, KFC, and Burger King—all of these brands are related to food sales and, additionally, they all have red in their logos. Is this a coincidence? You can be sure it’s not. Keep in mind that every little thing a company does has a purpose, especially when it comes to branding and visual identity….
Effective sales management boosts the performance of the sales team and, consequently, the company’s financial results. We know that this is a goal for every company, but it’s also a challenge for many. If you want to improve your sales management, check out this article we’ve prepared on the topic. With it, you’ll discover tips…
Marketing mix is the term coined by Phillip Kotler to express what does a good marketing strategy needs. That was 30 years ago. Still true today.
Is It Worth Starting Content Marketing in 2025? Finding the answer is simple: open your Instagram, go to YouTube, or ask Google something. Do you see the results? Those are the fruits of content marketing. And those fruits are being harvested now, but they were planted weeks, months, or even years ago. That’s what content…
See an in-depth explanation of Google Analytics 4 events, with examples illustrating what they are and how to configure them.
If you’re not yet leveraging copywriting for Instagram, you might be missing out on potential revenue. While this social network primarily focuses on images, it’s not solely used for sharing daily photos. According to data from Statista, published by Oberlo, 83% of users utilize Instagram to discover new products and brands. So, even though “a…
If you work as a sales representative or sales manager, you are used to dealing with prospects’ objections regarding the purchase. In this context, the objection matrix becomes an essential tool in the sales process. In this article, you will find what objections are, the main types, why and how objections arise during the sales…
Social proof is used by many companies as a way to enhance and validate marketing strategies, presenting the benefits and unique features of the offered solution through the voice of satisfied customers. It’s undeniable that a recommendation from someone we trust influences how we consume. Besides a personal recommendation, there are other influences, such as…
