Marketing 5.0 is yet another classification by the great traditional and digital marketing guru, Philip Kotler. Despite sounding new, the truth is that the term was coined during the pandemic, back in 2021. Note: “back in 2021” seems to be an exaggeration, as it has only been 3 years since the book was released. But the truth…
Check out some conversational marketing strategies that you can use all year long – with some statistics to boot, too!
One of the most important metrics in Digital Marketing is the CTR — or Clickthrough Rate . CTR is a metric that determines the impact of your CTAs within the campaigns you launch. Monitoring it is essential to understand whether your efforts are really having results. There are several ways to analyze CTR, as it is not an…
Marketing agencies and artificial intelligence services can have a great relationship. The two complement each other, even more so when several tools are used together. With ChatGPT becoming increasingly famous, several agencies are already using the resource to increase their production and close more clients. But Chat isn’t the only AI for marketing agencies out there. Throughout…
Content creation is one of the main tactics of modern digital marketing to capture more and more leads that will become customers. Back in 2010, when content marketing began to develop, many agencies and companies that work with marketing needed to explain to the world what this new type of advertising was, and what it did. …
The goal of any company is sales conversion . Marketing and sales team efforts have the same purpose behind: motivating a potential customer to advance steps in the sales funnel and finally make the decision to make a purchase. However, the sale goes far beyond just the moment of the transaction. Selling is a non-linear process that…
Understand what a sales cycle is , how to calculate your company’s cycle and how to reduce it to close deals in less time with the complete post we have prepared. Good reading! What is the sales cycle? The sales cycle is the process that is related to time and interactions between seller and consumer, from the first contact…
We always hear about marketing automation tools , but many still don’t really know what this tactic is about and how to do it. It is also known that marketing automation has its due importance in the digital world, after all, it is through it that companies reach leads on a large scale and in a personalized…
Digital marketing, content marketing, inbound marketing, event marketing… there are so many marketing types that we hear every day. But, after all, what does each of them say? What strategies are presented and how does this impact your business? Which tactic to choose for your company? These are some of the questions that Leadster answers…
B2B prospecting differs from the work performed by the sales team that deals directly with retail. Generating leads, qualifying contacts and closing deals when selling to another company – and not to the end consumer – brings new challenges. For many professionals, this market raises doubts – and to resolve them, we created this content! Here we will talk about the characteristics…
The market can constantly change, but marketing techniques will always accompany your company, especially if you want to improve your results. Let’s be honest, you don’t need to focus all your investment on the most expensive strategies; instead, bet on the right techniques. Therefore, we have listed here the 20 best marketing techniques that will…
Thinking of trying conversational marketing? Check out some strats and some stats to get the ball rolling fast – real fast!
Lead Ads are a very specific category of ads. It’s not really hard to set them up, but it takes a little bit of previous knowledge. Get it here!
The end of third-party cookies represents a moment of great attention for marketers worldwide. Learn more about it today.
Natural Language Processing, or NLP, is the primary technology behind any application that utilizes Artificial Intelligence. But how is it used exactly?
Everybody knows how to use AI. Or do they? We made a list a market sectors with applications for AI. Oh, and by business size too, almost forgot.
Check out our list of 21 Artificial Intelligence apps – not all of them are work related, you can have some fun too. There’s even AI The Sims. Seriously.
Let’s just be real for a while. What really is going to happen with Artificial Intelligence in 2024? Forget about the hype: let’s go a little deeper.
Sales prospecting is an intense job that never really ends. You’ll do it forever. But how? And how to measure results? Find out now!
Building a sales pipeline is crucial while selling services online. It’s just the best way to optimize your marketing and sales effort.
