The customer journey map is a tool used to improve products, marketing, sales, and decision-making in any company. This technique was “imported” from the User Experience (UX) sector and adapted for other areas as an intelligent way to enhance processes and results. This article will deepen your understanding of the customer journey map, explaining the…
From VW’s “Lemon” to Always’ “#LikeAGirl,” winner of the best marketing campaign of the century award, we are talking about a powerful strategy that significantly impacts your company’s results. Marketing campaigns, when well planned and with a well-established purpose, leave a mark on the audience’s life. They cease to be just another piece of consumed…
One of these days, on one of our Instagram posts, we received the following comment: “A company with less than 1,500 followers wants to convince me that they know how to generate leads?” This comment sparked a discussion about vanity metrics. This situation made us realize that many businesses don’t know which metrics truly measure…
A study conducted by BrightEdge found that 68% of all trackable search traffic comes from paid and organic traffic. With that in mind, our questions are: Do you know how to differentiate one from the other? Would you know which one to choose for a marketing strategy? In general terms, both types of traffic refer…
If you follow the digital marketing and business development market, you’ve probably heard the term “Growth Hacking” countless times. Despite its widespread popularity and many misinterpretations in the marketing field, when well-planned and executed, this strategy can yield excellent results for businesses. If you want to learn more about this scalable growth method and explore…
Working with digital marketing means being surrounded by various analytical metrics. In today’s discussion, we will address Customer Acquisition Cost (CAC). CAC helps you organize and make better use of your company’s investments—after all, we know that marketing is not cheap. According to data from the United States Small Business Administration, B2C companies spend an…
Most of the time, sales planning is the same as marketing planning. However, there are some key differences. Learn more.
Creating a Google Shopping ad is actually quite simple. Check out everything you need to do to get started.
Let’s talk here about another important indicator for you to monitor in your marketing planning: Cost per Lead (CPL). Understand better the process, what it means, its importance, how to evaluate it, calculate it, and much more. Take advantage of the article to clear up your doubts, let’s go! What Does a Lead Mean? A…
Technical SEO is a very important subject. But in an e-commerce environment, where every page counts, it’s absolutely necessary.
Yes, this is the ultimate social commerce guide. In an article on the internet—no email, no downloads. See for yourself!
Have you heard of copywriting and how this is a powerful tool for increasing your conversion results? Copywriting is the type of communication aimed at generating an action as a response. If you want your company’s materials to have persuasive articles, you need to check out the complete content we’ve prepared on the topic. Keep…
UX and UI are separate, different things. Find out more about what they are and why they’re important. And also how to start applying it.
Finding your ICP is very important. But maybe it’s not exactly what you think it is. Find out for sure right now.
What is a target audience? Well, it’s the people you want buying from you. But much, much more thant that too.
See the main dates in e-commerce with tips on individual preparation for each of them.
See the list of the best Wix apps, both from the platform itself and those created by the community, with links, videos, and reviews.
See some examples of performance marketing and find out exactly what the term means. And of course, how to get started today.
Everything about selling digital products: what types exist, which are the best sellers, how to create your course, and how to start selling!
To start, we must remember that every salesperson and company is also a client to someone else, meaning we all understand how important good commercial service is. This area is present throughout the entire purchasing cycle, from pre-sales to post-sales, playing a key role in a successful business and being a highly valuable criterion for…