Content Marketing in 2025: What Changes and Effective Strategies
Content marketing is changing. AI is here to stay, but Google is still alive. TikTok didn’t kill Instagram. It’s not the time to stop making content.
Lifetime Value (LTV): Learn How to Accurately Calculate This Metric
Lifetime value is a metric related to how much a single costumer will bring you in revenue while this costumer is working with you.
15 Steps to Create a Great Landing Page + Free Checklist
What’s the secret to a high performance landing page? Well, there are several of them. Lets dig a little deeper!
Lead Qualification: Step-by-Step Guide + Expert Tips
Enough dealing with uninterested contacts in your solution. Check out this complete article with 6 tips that will transform your lead qualification.
How to Use Google Optimize to Increase Website Results
Google Optimize is a great tool to learn more about your website. Do you use it? It’s not very popular, only a few people are in the know.
What is Commercial Intelligence? How to Make it Happen?
Commercial Intelligence is pretty much data interpretation. But in a whole different level. Learn more.
Traffic Manager: Discover the Key Points for Success in the Profession
Could You Be a Traffic Manager? Discover the Secrets of This Important and Growing Role in Digital Marketing You may already be familiar with the concept of traffic and its importance in a company’s planning, but sometimes we don’t even think about who is responsible for it, right? With that in mind, I’ve prepared a…
36 Ready-to-Use Copywriting Templates to Overcome the Blank Page
Staring at the blank page? Quick tip: stop trying and go read something. What? Well, some copywriting templates might do the trick.
Marketing and Sales: How to Unite Strategies and Achieve Goals
Marketing and Sales departments must work together. But sometimes that can be hard. Why? And how to achieve full collaboration?
Mental Triggers for WhatsApp: 8 Ideas to Increase Your Sales
Everyone knows that everyone is on WhatsApp, but how can you make people buy through this channel? Well, this is where mental triggers for WhatsApp come into play. This strategy, widely used on websites, paid media campaigns, and social networks, can also and should be applied in your WhatsApp sales process. With that in mind,…
6 Steps to Develop Empathy in Sales and Win Customers
Empathy is what makes us human. And sales is all about a human talking to another. Be more empathetic and your sales will naturally grow.
25 Digital Marketing Tips to Sell More Today!
Check out the 26 best marketing tips to start your strategy today or to make sure everything is on track with the one you’ve already planned!
What is a Landing Page? 7 Examples and How to Create One in Practice
Yes, you probably know what a landing page is. If you don’t, you just don’t know the name. You’ve probably seen at least one today.
8 New Sales Channels for You to Test in 2025
Everybody needs new sales channels every now and then. This article brings a couple of suggestions. Nothing out of the ordinary – just some ideas.
15 Uncomfortable Truths About Lead Generation
Yes, sometimes we need to dig a lot deeper in really uncomfortable truths about lead generation. Otherwise, we don’t see the full picture.
How to Use Google Analytics to Generate More Conversions on Your Website
What’s the point of having a high number of visitors on your website if you’re not converting them into customers? Turning those users into leads, and leads into customers, is the goal that should guide your marketing efforts. The CRO methodology can rely on real, reliable data from Google Analytics to create effective strategies that…
Sales Pitch: 8 Tips to Create one Today
The time a salesperson has to show the value of their solution isn’t always long On the contrary, it is quite common to have just a few minutes to grab the consumer’s attention and move forward with the sales process. For this reason, the sales pitch is essential. It serves as your business card, your…
Digital Marketing Team: How to Structure It from Scratch
Right from the start, most companies, whether they are advertising agencies or not, are concerned with understanding how to create a digital marketing team. There are always doubts about the size of the team, the essential roles for the business, and which skills to invest in. With that in mind, Leadster has created a complete…
Pirate Funnel: The 5 Metrics Used by High-Growth Companies
Strategy, metrics, growth, and results: These are words—and actions!—that excite companies. But often, it can be difficult to know what truly makes a difference in the sea of options available. Today, we’ll discuss some key metrics adopted by high-growth companies that explain the results they achieve. We’re sure you’re already familiar with sales funnels, marketing…
30 Sales, Marketing, and CS KPIs That Leaders Want to See on Your Dashboard
KPIs guide companies to success in a very structured way. You should definitively use at least half of the ones we list here. Really.