Has Marketing 6.0 Arrived? What Does It Bring That’s Different?

Has Marketing 6.0 Arrived? What Does It Bring That’s Different?

Marketing 6.0 is the title of the new book by Phillip Kotler, along with Iwan Setiawan and Hermawan Kartajaya. Released at the end of 2023, it marks an important milestone in contemporary digital marketing. As always, Kotler is thinking ahead, envisioning the future while maintaining a sharp focus on the present. Everything presented in this…

 AI-Powered Customer Service: What You Can Do Today

 AI-Powered Customer Service: What You Can Do Today

The world is revolving around AI, and it’s becoming hard to distinguish what’s possible from what’s merely a promise in AI-powered customer service. Most people want something very simple: a fully automated service, hassle-free, that works for contextual inquiries. For example, they want a system that works almost like magic — someone visits a website,…

 Leadster for Advanced Users: 9 Ideas to Achieve Better Results

 Leadster for Advanced Users: 9 Ideas to Achieve Better Results

What if I told you that few people fully utilize Leadster, taking advantage of all the features offered by the platform? That’s right—our mission is to boost your lead generation while making your processes more automated and streamlined. We won’t stop until we achieve this goal together with your company. 💪 This is where features…