WordPress is the largest CMS (content management system) in the world: according to data from W3Techs (as of May 2023) , the publisher represents more than 60% of all platforms in this field . Soon after we have Shopify, with more than 5%, and Wix with 3.7%. That said, it is very likely that you, dear reader, can have a website on…
Inbound leads are the lifeblood of digital marketing strategies today. They are what enable several other techniques to work, such as marketing for blogs, podcasts, YouTube videos, etc. This is because all of these strategies have the main objective of generating leads . Without them, nothing in digital marketing makes sense, and all these networks would be…
The whole team working together in the way that works — if we could summarize the Sales Playbook in a single sentence, that would definitely be it. A Sales Playbook is a document aimed at standardizing the work of a sales team to always seek the best possible results. Commercial departments are always looking for new ways…
