Lead Generation Blog: 10 Essential Strategies

Thinking about using a lead generation blog? Is your company already present on this channel but still unsure how to leverage it for generating contacts?

If your situation is the latter, pay attention because you may be missing out on good results. Come with us to understand why.

According to a study released by Orbit Media Studios, 77% of surveyed companies claim that blogs yield results in marketing, including lead generation.

However, to achieve these results, you’ll need to invest more time and effort into quality posts, along with various other content-related strategies. That’s why we’ve compiled 10 essential strategies for you to apply to your business.

Keep reading to learn more!

What is a Blog?

A blog is a regularly updated web page. This channel can have personal, news-oriented, or business objectives.

The blog serves as a bridge between businesses and the public, offering informative, explanatory, sales-focused, and even humorous content.

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What is a Blog Used For?

In addition to using the blog to share news and address questions, business blogs also serve another purpose: in conjunction with digital marketing, they create business opportunities, known as leads.

But to generate these opportunities, you need to invest in inbound marketing.

I know, you’re probably wondering if there’s ever an end to new terms?

Don’t worry: inbound marketing is simply a set of strategies aimed at attracting and converting customers through relevant content.

These strategies are primarily based on the sales funnel, meaning each piece of content considers where the user is in their journey.

How Can a Blog Help You Generate Leads for Your Company?

Through the blog, your company gains more authority.

By writing objective, comprehensive content relevant to your audience and applying SEO strategies, your website’s chances of appearing in the top results on search engines (like Google or Bing) also increase.

This means you’ll be ahead of competitors, as you’ll be one of the first options for new visitors when they search for keywords related to your company. Consequently, as your content is accessed, the chances of converting a user into a lead grow.

But beware, increased traffic isn’t the same as increased conversions.

For example, creating top-of-funnel posts that rank well may generate more traffic but not necessarily qualified leads. That’s why your content should be diverse and interconnected.

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10 Strategies to Generate Leads with Your Blog

It’s time to boost your lead generation blog planning with these strategies. Check them out!

Produce excellent content pieces

Think about how to capture your reader’s attention. What will make them read through your entire blog post?

Invest in creating comprehensive, objective, useful content that answers visitors’ questions. Avoid “filler” content and complex terms that may deter readers from continuing.

This way, you build authority, and visitors are more likely to trust your company and take conversion actions.

Promote a newsletter

Create and promote a newsletter on your blog. It can be a compilation of your best articles or updates about your organization.

Don’t miss the chance to encourage visitors to subscribe. This shows the value of newsletters and helps build a community with your users.

Use Pop-ups

Pop-ups are windows that appear on the page a visitor is already viewing. Their purpose is to surprise the reader and prompt them to take action.

Pop-ups can offer:

• Customized offer or test;
• E-book or course;
• Discount on a product or service.

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Use banners

Banners can be images or even GIFs, depending on your resources.

Their goal is to grab the reader’s attention and encourage them to click.

You can position banners in various areas like the header, sidebar, footer, or within the post itself.

Make use of CTAs

To further improve your lead generation blog, Call to Action (CTA) should be present throughout your post.

Don’t let the visitor’s experience with your company end with just reading the text; prompt them to subscribe, download, click, read more, sign up, install, or contact you.

Internal link building

As you publish new content, create an internal linking strategy. This means including internal links that encourage readers to explore other articles.

This strategy, besides being good for SEO, shows that your company is an authority on a particular topic, increasing user confidence in your business as the right solution for their needs.

Videos

Including videos within your text provides a break for the reader.

Moreover, videos have great interactive and educational power.

They establish a deeper connection with your lead, build trust, and help move customers further along the marketing funnel.

Guest posts

Guest posting involves inviting respected companies in related niches to write for your blog and vice versa.

By linking to other reputable sites recognized by Google, your site’s authority increases, making it visible to more people in searches.

Additionally, it can be a good opportunity to gain recognition and generate leads from an audience that may not yet know you.

Chatbots

Imagine a lead reading one of your blog posts and having a question. Better yet, what if they want information about your product?

In these situations, they would have to contact your company via email, social media, or phone, which could take time and require more effort from your team.

To avoid this scenario, invest in chatbots.

Available 24/7, these tools offer instant responses, answer questions, showcase products, and qualify leads.

🚀 Go further: What is Conversational Customer Engagement? How to Apply it?

Offer a free diagnosis

Give a glimpse of what users will get when they acquire your product.

Provide a free diagnosis to uncover their pain points and offer the best solutions.

Promote this diagnosis on your blog, perhaps through a pop-up to direct readers.

Good content can also influence lead generation

In addition to the strategies mentioned above, investing in the quality of your blog’s content is essential.

This shows readers that you care about your texts and always aim for maximum content utilization, building trust and authority.

The result is a more educated, confident reader who is more certain that your business is the right solution.

Now, let’s dive into tips for creating good content!

Include audios

Besides being an inclusive strategy, allowing everyone access to your content, adding audios to your blog post gives readers a break from reading.

Write a post summary

Users are increasingly spending less time reading blogs, news sites, and even social media.

Therefore, offer a summary of the article at the beginning of the text.

Content updates

Ensure your content remains updated; don’t abandon it.

Updates can include adding topics, updating images, providing new information, adding more internal links, among others.

In other words, content updates make the text richer and more relevant, while also showing Google that the content is still current.

You can also add more banners, CTAs, and conversion opportunities to older posts.

Promote on social media

You can excerpt small parts of your blog posts to share on different platforms. This not only enriches the content but also generates multiple perspectives on the same topic.

Another benefit is that engagement with your content is higher, creating opportunities to understand your audience better and generate more leads as they become curious about your business.

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Mission accomplished! Are you ready to implement our blog strategies to generate leads for your business?

Don’t miss the chance to see the success of Chatbot strategies with your own eyes. If you’re still unsure whether they work, access Leadster’s free demo and check it out now!