Leadster for Advanced Users: 9 Ideas to Achieve Better Results
What if I told you that few people fully utilize Leadster, taking advantage of all the features offered by the platform?
That’s right—our mission is to boost your lead generation while making your processes more automated and streamlined. We won’t stop until we achieve this goal together with your company. 💪
This is where features like A/B testing, meeting scheduling, lead localization, and many others come into play. While often underutilized by most users, these tools can add significant value to your strategy.
In this article, we’ll show you how and why they work.
Let’s dive in and find out!
Have You Heard About Leadster?
First things first, if you’re new here: hi! We are Leadster, Brazil’s leading Conversational Marketing company. 👋
In a nutshell, Conversational Marketing is a strategy focused on engaging in real-time, personalized conversations with your visitors to guide them through their buying journey.
At Leadster, we apply Conversational Marketing via our marketing and sales chatbot, offering instant responses 24/7.
With our platform, you can:
- Increase lead generation;
- Qualify leads;
- Send lead information to WhatsApp;
- Distribute leads among sales representatives;
- Shorten your sales cycle;
- Analyze all kinds of lead data.
In short, Leadster helps boost lead conversions on your site, driving sales growth and improving your marketing ROI.
In addition to our free plan, we offer:
- Starter – R$151/month;
- Traction – R$263/month;
- Growth – Contact us for pricing.
Note: These prices reflect the annual plan, which includes a 20% discount.
Interested in seeing if Leadster is reliable and delivers results? Why not take advantage of our free 14-day trial?
Check out the video below and start your trial today!
🧐Everything on the topic: Leadster: How the Platform Works to Triple Lead Generation
9 Ideas to Get More Results from Leadster
Whether you’re starting your trial or already a Leadster customer, it’s time to explore underutilized features that can maximize your results.
Let’s go!
Conduct A/B Tests
The A/B testing feature of Leadster allows you to create different variants of flows and questions on the same page of your website. You can run tests on personalized calls, images used, flow messages, and even different smart calls.
This way, you can monitor in real time which of the tests performs better and make strategic decisions based on that.
In other words, with this functionality, you make the most of Leadster’s personalized calls, as you can customize them in different ways and simultaneously track which one performs best, without wasting time switching strategies, changing entire pages, and saving manual effort.
Qualify Leads with Lead Scoring
Efficiently qualifying leads is essential to streamline your sales process, and that’s exactly what Leadster’s lead scoring feature offers.
Save your team’s time by ensuring only the hottest leads reach your sales team.
This improves financial outcomes, shortens the sales cycle, reduces churn rates, enhances brand reputation, and increases customer satisfaction.
Focus on the most promising leads and improve your chances of closing deals.
So, have you tested this functionality yet?
Discover Lead Locations
For companies like franchises or businesses with a national footprint, knowing where your leads are located is critical for creating personalized and effective sales processes.
With Leadster’s lead localization, you can analyze regions, states, and cities with the highest conversion rates, tailoring efforts and communication accordingly.
Use this feature to:
- Assign leads to regional teams;
- Personalize sales approaches;
- Send detailed data to WhatsApp;
- Create segmented email campaigns;
- Gain new insights into your product.
Schedule Meetings Automatically
Let him who has never had trouble scheduling a meeting with a potential client cast the first stone, whether it’s due to difficulty finding compatible times or inviting those who are not yet ready for a follow-up. 😓
The automatic meeting scheduling feature can help you with these challenges. With it, you can integrate Leadster with Google Calendar and pull up all the available time slots on your schedule for the lead to choose from on their own.
With this feature, you:
- Accelerate pre-sales processes;
- Boost team productivity;
- Schedule meetings with only qualified leads;
- Automatically assign leads to sales representatives;
- Reduce the sales cycle.
Use Intelligent Calls
Intelligent calls are personalized, proactive prompts that appear to the user if the primary conversion call doesn’t work.
For example, the main call appears seven seconds after the page loads. If there’s no interaction, the intelligent call appears after 20 seconds, continuing until the user clicks and starts a conversation.
Capture visitors with varying interests using this layered approach.
Send Leads to WhatsApp
If WhatsApp is part of your sales process, you can integrate it with Leadster to enhance your strategy. 🥳
This ensures only the most qualified leads reach your team, who will already have access to their information for smoother interactions.
Some WhatsApp integration possibilities include:
- Sending lead contact info when they click your WhatsApp button;
- Redirecting leads who finish a conversation and need real-time support;
- Automatic redirection to WhatsApp after completing the flow;
- Defining specific availability for WhatsApp interactions;
- Distributing leads among sales reps using the “WhatsApp Roulette” feature.
Maximize Your Dashboard’s Potential
Here’s a fundamental tip for the success of your strategy: tracking metrics.
With Leadster’s performance dashboard, you can analyze all your metrics in real time, as well as filter the data in a personalized way.
The information you’ll analyze includes access and conversion, performance, comparisons with market segments, traffic sources, A/B tests, abandonment analysis, and more.
In addition to that, we have more advantages that will directly impact the planning and optimization of your strategies:
- Easier data management;
- Complete but not overly complex dashboard;
- Tracking of key metrics.
Integrate with Key Systems
Investing in marketing automation tools and sales CRM is another secret to a successful strategy.
After all, if your entire process is integrated, know that communication will be aligned, workflows optimized, and all departments organized in unique and complementary places – which will save your daily work routine.
That said, be aware that Leadster enables several integrations, such as:
- RD Station;
- Piperun;
- Salesforce;
- WordPress;
- TagManager;
- HubSpot;
- Over 200 other tools!
Take Advantage of Performance Consulting
To wrap up our 9 ideas on how to use Leadster to achieve better results, here’s the cherry on top: our performance consulting services.
That’s right—your company doesn’t have to navigate the journey of lead generation and Conversational Marketing alone.
On the contrary, you can rely on our team’s assistance to achieve the best results while staying up-to-date with the industry’s leading practices. 😉
We offer two consulting options:
- Group Performance Consulting – A group setting where our customer success team presents best practices for using the tool, fostering networking among participating companies.
- Individual Performance Consulting – Our performance team works directly with your company to maximize the platform’s potential and boost results (exclusive to the Growth plan).
Additional Ideas and Use Cases
To provide even more use cases for your business, explore these advanced Leadster applications that are already being implemented by our customers.
Let’s check them out! 👇
Create Personalized Calls for Each Page of Your Website – Including the Blog
Let’s take Leadster’s blog as an example.
We noticed that many visitors were not converting and ended their interaction with us after finishing the article. 😪
We realized we couldn’t use the same calls-to-action for every article, as each topic attracts users with different intentions and stages in the buying journey.
This led us to create specific flows for posts with the most sessions, as they are the most important and require more precise tracking.
Additionally, we developed conversion flows based on blog categories. For example, the “Chatbot” category, which groups smaller posts, has a unique flow with a distinct call-to-action.
The results? As our content analyst, Carolina Fernandes Cunha, explains:
“We observed an improvement in conversion rates. This approach also helped us analyze our results more thoroughly, understanding which blog posts generate leads, conducting tests, and implementing more specific changes to the flows when necessary.”
Experiment with New Features
We’re always launching new features. Whenever a new one is available, give it a try! The results—in terms of lead generation or even sales—may surprise you.
This was the case for Contraktor, a digital signature and document management startup. By testing the Meeting Scheduling feature, the company significantly increased its team’s productivity.
Contraktor faced a common B2B challenge: pre-sales management. Despite using Leadster since 2021 to drive conversions, they struggled to handle the influx of leads due to limited time and staff, which delayed responses and impacted results.
When we introduced the Meeting Scheduling feature, they tested it for 30 days and were amazed by the results. 🙌
Below, we can see the results before and after the implementation of this new feature:
Another analysis that accompanied the test was between the leads who chose to schedule a meeting directly through Leadster and those who went through the entire flow without scheduling, check it out:
Here’s what Rafael, Contraktor’s sales and customer success manager, concluded:
“Leadster’s tool brought more productivity to our daily routine. Before, it took us 3-4 days to follow up with a lead; now, we can do it the same day or the next day at the latest. This played a key role in closing deals.”
Distribute Leads Across Various Regions in Brazil
If your company communicates with various regions of Brazil and needs a personalized and well-segmented strategy, the lead location feature is the ideal tool for you, just as it was for Imobiliária Rafael Cássio, which increased its conversion rate by 66% in the segment.
Before Leadster, the real estate agency had a conversion rate below the market average, even with a total focus on customer experience.
The first feature used was lead distribution, as it was necessary to filter website visitors and direct them to the salesperson for each region. Not stopping there, the process became even more agile and objective after the lead location feature, which provided crucial information for the company’s communication, as Rafael Cássio, owner and broker, explains:
“Now, the agents receive information such as the lead’s location and the property they are interested in, without the visitor needing to fill in that information. I can connect more easily.”
Try Different Integrations
A recent case involves JG Engenharia, which integrated Leadster with ChatGPT. 😲
According to Guilherme from JG, this integration began as a way to optimize processes by focusing on more closed (objective) questions. However, they’ve since expanded to use AI for open-ended and complex inquiries.
Combining Leadster with ChatGPT delivered a faster, more personalized customer experience. The AI adapts and learns from interactions, enhancing communication efficiency.
“Leadster’s innovative approach, paired with ChatGPT, creates personalized messages automatically based on customer responses,” Guilherme explained.
Did you enjoy these ideas? If you have additional tips or unique ways you’ve tested the platform, share them in the comments!
Remember, if you’re not yet using Leadster, you can start your free trial today to explore these possibilities.
If you’re already a user, keep in touch with our sales or CS teams to continuously enhance your results! 😉
