Growth Hacking: What It Is, Strategies, Cases – And More!

Growth Hacking: What It Is, Strategies, Cases – And More!

If you follow the digital marketing and business development market, you’ve probably heard the term “Growth Hacking” countless times. Despite its widespread popularity and many misinterpretations in the marketing field, when well-planned and executed, this strategy can yield excellent results for businesses. If you want to learn more about this scalable growth method and explore…

Customer Acquisition Cost: How to Calculate and Reduce CAC

Customer Acquisition Cost: How to Calculate and Reduce CAC

Working with digital marketing means being surrounded by various analytical metrics. In today’s discussion, we will address Customer Acquisition Cost (CAC). CAC helps you organize and make better use of your company’s investments—after all, we know that marketing is not cheap. According to data from the United States Small Business Administration, B2C companies spend an…

Cost per Lead: Understand This Metric for Your Strategy

Cost per Lead: Understand This Metric for Your Strategy

Let’s talk here about another important indicator for you to monitor in your marketing planning: Cost per Lead (CPL). Understand better the process, what it means, its importance, how to evaluate it, calculate it, and much more. Take advantage of the article to clear up your doubts, let’s go! What Does a Lead Mean? A…

Outbound Marketing: What It Is and When the Strategy Is the Best Option
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Outbound Marketing: What It Is and When the Strategy Is the Best Option

Outbound Marketing might often be seen as synonymous with “traditional marketing,” but that doesn’t mean it’s obsolete today. “If I’m already using Inbound Marketing, why should I care about Outbound?” This is a question asked by many since 73% of marketing professionals use Inbound as their primary approach. Let us show you why Outbound Marketing…

Marketing Books: The 34 Best Picks to Read in 2025

Marketing Books: The 34 Best Picks to Read in 2025

Changes and innovations in the world of digital marketing arise all the time. For this reason, keeping up with trends is essential for the success of your business—and Marketing Books can provide that. These works can open doors to valuable knowledge for your learning and career development. With that said, we’ve compiled the 30 best…

How to Do Cross-Branding and Co-Branding? Complete Guide and 7 Examples

How to Do Cross-Branding and Co-Branding? Complete Guide and 7 Examples

Have You Heard About Cross-Branding and Co-Branding? These strategies have been used by major brands for years, and now, with digital marketing, they are becoming increasingly accessible. Every day, hundreds of brands are launching joint research, reports, and all kinds of materials. To launch such materials, special attention must be paid to the branding of…