14 Best Landing Page Tools to Generate Leads
Landing Pages are excellent allies for launching campaigns and capturing leads.
Often, for those just starting with this type of strategy, it can be challenging to understand which is the best tool for this purpose, given the many available on the market.
That’s why, to help you, we’ve selected the main ones, with details about pricing, features, and limitations of each.
Keep reading to learn everything about these Landing Page tools.
Paid Platforms and Free Tools to Create a Landing Page
If your budget to start exploring Landing Page tools is limited, you can explore some free platforms.
However, if you have a budget for this strategy, it’s worth checking out other options in the market for all needs and budgets:
Carrd
It offers the possibility to create Landing Pages at no cost in a simple, responsive way, using pre-made templates.
You can even access all these templates on the website before creating your account on the platform.
The pages are published under the domain .carrd.co, but you can opt for the paid version ($19/year) to use your own domain and access other features, such as form insertion and Google Analytics integration.
IM Creator
Another free option for building Landing Pages is IM Creator.
With it, you can create responsive pages with features to improve SEO and connect your own domain at no additional cost.
It’s a slightly more complex editor than others and is more suited for those who understand a bit about page coding.
The platform also offers paid versions, with the added benefit of technical support, with plans starting at $8/month.
Wix
The last free option we recommend is the Wix platform.
Widely used for creating custom websites, it can also be explored as a Landing Page tool, with various pre-made templates, SEO tools, mobile optimization, and an easy-to-use editor.
To access features such as custom domain setup, removing Wix ads, and gaining more storage space, users need to subscribe to a paid plan, starting at R$13/month.
Access now: What is a Warm Lead and How to Convert It into a Customer
ConvertKit
ConvertKit is one of the most sought-after tools in the market, not only for creating Landing Pages but also for other functionalities like marketing automation and email campaign management.
There are over 50 customizable templates, a free plan option with a limit of 300 sign-ups, and paid plans with additional features starting at $9/month on the annual plan.
Leadpages
Leadpages allows the creation of websites, LPs, pop-ups, and alert bars.
All plans are paid, starting at $37/month on the annual plan, and you can try all options for free to better understand the platform.
Instapage
With a drag-and-drop editor, Instapage has around 70 templates for creating Landing Pages and features like A/B testing, page optimization, and integration with marketing and sales platforms.
Plan prices start at $199/month, and the free trial lasts 14 days.
HubSpot
HubSpot is a pioneer in Inbound Marketing solutions, lead generation, automation, and data analysis.
Within the platform, Landing Pages are just one of the marketing and sales tools that can be explored.
You can create pages with the free version, but with some limitations and the HubSpot logo displayed on the page.
To access paid features, you can subscribe to one of the paid plans, starting at $45/month on the annual plan.
Unbounce
Focused on optimized Landing Pages with the possibility of A/B testing, Unbounce offers page creation through the “Smart Builder” editor, which promises to improve conversion rates.
Plans start at $81/month on the annual plan, and all offer a 14-day free trial.
Divi
Divi offers a 30-day free trial for you to test the Landing Page platform and also provides a demo on the website so you can take a tour and learn about the available features and editor.
There are two paid plan options: one with an annual payment of $89 and another with a one-time payment of $249 for unlimited access.
Lander
With features like A/B testing, dynamic text, and mobile optimization, Lander has paid plans for creating Landing Pages starting at $16/month on the annual contract.
You can also try the platform for free for 14 days.
Themeforest
If what you want are different pre-made models, Themeforest may be the most appealing to you.
After all, there are about 900 models available.
However, be aware that this editor is not the simplest, and the adaptation and learning time may be longer.
Designed for building LPs on WordPress, the contract price depends on the themes you choose.
PageWiz
With a 30-day free trial, PageWiz has plans starting at $25/month on the annual plan.
You can learn about the features in detail with the video tour available on the website.
There are various features for those looking to create Landing Pages: support team, A/B testing, over 100 template models, integrations, etc.
Kickoff Labs
Lastly, among the Landing Page tools we researched, is Kickoff Labs.
You can use the platform for free with up to one LP and up to 500 conversions per month, along with paid plan options starting at $19/month on the annual plan.
Tips for Creating Landing Pages
Have you already chosen your tool to create Landing Pages?
Here are some essential tips for pages focused on conversion and lead generation, regardless of the platform chosen.
Highlight the CTA
The CTA is the call to action of your Landing Page.
Therefore, it deserves attention.
This means giving it visual prominence (with a color that stands out, an appropriate position on the page) and adapting it to your audience and the stage of the funnel they are in.
You may also be interested in: The 27 Calls That Convert the Most on Leadster (and Why They Work)
Get to the Point
In just a few seconds, the visitor decides whether or not to convert on your Landing Page.
So, you must keep the content direct, quickly showing the topic, why that offer is relevant to them, and the desired action.
Show the Benefits
You need to convince your visitor to leave personal information on a Landing Page, and to do that, they need to quickly understand what they will gain in return.
In addition to showing the benefits, you can do so visually, such as in lists, for example.
Create Responsive Pages
Don’t forget that today, mobile represents a large part of the online page visits.
Therefore, it is essential that your Landing Page is responsive and works correctly on all devices.
Use Conversational Marketing
Another option is, instead of investing in static forms, to opt for more dynamic lead capture and generation tools, such as conversational marketing chatbots.
With this type of solution, any page on your website can become a Landing Page and gather relevant information from your visitors.
Learn more in the article “Why You Should Use Conversational Marketing in 2022.
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Have you ever used any of the Landing Page tools we mentioned here?
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