Twitter Marketing: An All in One Guide

Twitter Marketing: An All in One Guide

Is it still worth doing Twitter Marketing? Even with everything that is happening on this social network?  That’s the million dollar question. The now X, formerly Twitter, has experienced some difficulties lately after its sale to billionaire Elon Musk.  Many people say that the purchase was for controversial reasons: Musk got tired of being censored by…

The evolution of marketing: from Mesopotamia to Philip Kotler

The evolution of marketing: from Mesopotamia to Philip Kotler

The evolution of marketing did not begin in the last 100 years. To understand what he really is and where he is going, we need to go back to the beginnings of humanity.  Where there were businesses, there was advertising and marketing. Of course, not as we know it today: data-driven , with a focus on performance and return…

What is CTR and how can your team improve it?

What is CTR and how can your team improve it?

One of the most important metrics in Digital Marketing is the CTR — or Clickthrough Rate .  CTR is a metric that determines the impact of your CTAs within the campaigns you launch. Monitoring it is essential to understand whether your efforts are really having results.  There are several ways to analyze CTR, as it is not an…

How to use AI for marketing agencies? A step by step guide

How to use AI for marketing agencies? A step by step guide

Marketing agencies and artificial intelligence services can have a great relationship. The two complement each other, even more so when several tools are used together. With ChatGPT becoming increasingly famous, several agencies are already using the resource to increase their production and close more clients. But Chat isn’t the only AI for marketing agencies out there.  Throughout…