Cost per Lead: Understand This Metric for Your Strategy

Cost per Lead: Understand This Metric for Your Strategy

Let’s talk here about another important indicator for you to monitor in your marketing planning: Cost per Lead (CPL). Understand better the process, what it means, its importance, how to evaluate it, calculate it, and much more. Take advantage of the article to clear up your doubts, let’s go! What Does a Lead Mean? A…

Commercial Customer Service: What It Is and How to Use It to Sell More

Commercial Customer Service: What It Is and How to Use It to Sell More

To start, we must remember that every salesperson and company is also a client to someone else, meaning we all understand how important good commercial service is. This area is present throughout the entire purchasing cycle, from pre-sales to post-sales, playing a key role in a successful business and being a highly valuable criterion for…

Marketing Books: The 34 Best Picks to Read in 2025

Marketing Books: The 34 Best Picks to Read in 2025

Changes and innovations in the world of digital marketing arise all the time. For this reason, keeping up with trends is essential for the success of your business—and Marketing Books can provide that. These works can open doors to valuable knowledge for your learning and career development. With that said, we’ve compiled the 30 best…