Right from the start, most companies, whether they are advertising agencies or not, are concerned with understanding how to create a digital marketing team. There are always doubts about the size of the team, the essential roles for the business, and which skills to invest in. With that in mind, Leadster has created a complete…
Strategy, metrics, growth, and results: These are words—and actions!—that excite companies. But often, it can be difficult to know what truly makes a difference in the sea of options available. Today, we’ll discuss some key metrics adopted by high-growth companies that explain the results they achieve. We’re sure you’re already familiar with sales funnels, marketing…
KPIs guide companies to success in a very structured way. You should definitively use at least half of the ones we list here. Really.
The Differences Between the B2B and B2C Markets Go Beyond Just the Business and Sales Models In two sectors with such different dynamics, it is also necessary to think about strategies that work for each of them. Do you want to understand these differences, optimize your sales strategy, and check out examples from each market?…
Conversational commerce already happens in several different ways. Let’s understand better how, and how to apply it today.
The anti-fraud system in e-commerce works in three different ways. We discuss all three in the article.
Want to better understand what an SDR Is and their role in the sales process? Check out the full article we’ve prepared on the topic. In it, you’ll learn about the attributes of a Sales Development Representative, the different types of SDRs, and the ideal profile for this type of professional. What Is an SDR…
Customer service on social media can be done automatically today. See how, along with the pros and cons, in this article.
What Determines Whether a Consumer Will Choose Your Brand Among So Many in the Market? When a consumer comes across a solution offered by your company or a communication designed to promote it, the value proposition reinforces that this option, and no other, is the best choice to solve what the consumer is looking for….
If you want to persuade visitors to take action, you should know that the Call to Action (CTA) is essential. This element is used to indicate and guide users toward the action your company wants them to take. Created long before the digital age, the CTA was already present in print and television advertisements. Remember,…
Right from the start, the secret to selling more online lies in the correct application of digital marketing techniques and strategies that aim to make the customer experience more pleasant and efficient in the online environment. Today, I’ve put together 7 strategies to help you sell more on the internet and achieve success in your…
“If you can’t measure it, you can’t manage it.” This is a well-known phrase in the corporate world, emphasizing how process control is linked to metrics. And what does this have to do with Data-Driven Marketing? Everything! In today’s article, we’ll cover this data-driven decision-making strategy, which has been and continues to be revolutionary for…
The main goal of any company is to sell what it produces. However, to achieve this goal, several steps must be taken before the long-awaited “yes” appears—and to reach this answer, some neuromarketing tools can help, such as mental triggers for sales. A widely used tactic to create shortcuts during a customer’s decision-making process, a…
A good sales structure is essential for any type and size of company. Without it, processes become confusing, data is disorganized, and strategic planning is compromised. So, to help you better structure this department, we have prepared this article. With it, you will understand what a sales structure is and why investing in one is…
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The marketing funnel, or digital marketing funnel, is the primary tool for brands and businesses that want to analyze consumer behavior. With it, you can identify areas for improvement in the buying journey, as well as opportunities for growth, lead generation, and qualification. A digital marketing funnel also helps you uncover potential bottlenecks in your…
Among the skills that separate good salespeople from great ones is the ability to overcome sales objections. But even the best sales representatives have to deal with certain barriers imposed by clients that send a chill down their spine just hearing them. When they arise, you already know: argumentation and negotiation will be challenging. To…
Many people who work in sales believe that strictly following a sales script doesn’t sound very natural. We agree that reading a script while trying to sell wouldn’t make much sense. But the truth is that a well-defined sales script can significantly improve sales results. Companies across different industries and structures can benefit from this…
Should everyone sell on marketplaces? This is a question everyone is asking today, and the answer is often quite black and white: sell on both! Considering the availability of resources to sell online, it makes sense to maximize sales—in other words, sell on as many platforms as possible. But that’s not always the case. Some…
Do you know how to price a digital product? You need to take some factors into account. Check them out now.
The differences lie in what the tool can deliver and what you can request from it. Learn more about the paid and free versions of ChatGPT.
