The main goal of any company is to sell what it produces. However, to achieve this goal, several steps must be taken before the long-awaited “yes” appears—and to reach this answer, some neuromarketing tools can help, such as mental triggers for sales. A widely used tactic to create shortcuts during a customer’s decision-making process, a…
A good sales structure is essential for any type and size of company. Without it, processes become confusing, data is disorganized, and strategic planning is compromised. So, to help you better structure this department, we have prepared this article. With it, you will understand what a sales structure is and why investing in one is…
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The marketing funnel, or digital marketing funnel, is the primary tool for brands and businesses that want to analyze consumer behavior. With it, you can identify areas for improvement in the buying journey, as well as opportunities for growth, lead generation, and qualification. A digital marketing funnel also helps you uncover potential bottlenecks in your…
Among the skills that separate good salespeople from great ones is the ability to overcome sales objections. But even the best sales representatives have to deal with certain barriers imposed by clients that send a chill down their spine just hearing them. When they arise, you already know: argumentation and negotiation will be challenging. To…
Many people who work in sales believe that strictly following a sales script doesn’t sound very natural. We agree that reading a script while trying to sell wouldn’t make much sense. But the truth is that a well-defined sales script can significantly improve sales results. Companies across different industries and structures can benefit from this…
Should everyone sell on marketplaces? This is a question everyone is asking today, and the answer is often quite black and white: sell on both! Considering the availability of resources to sell online, it makes sense to maximize sales—in other words, sell on as many platforms as possible. But that’s not always the case. Some…
Do you know how to price a digital product? You need to take some factors into account. Check them out now.
The differences lie in what the tool can deliver and what you can request from it. Learn more about the paid and free versions of ChatGPT.
Safety stock is extremely important for e-commerce, but maximum and minimum stock levels, as well as the reorder point, are too. Learn more.
The customer journey map is a tool used to improve products, marketing, sales, and decision-making in any company. This technique was “imported” from the User Experience (UX) sector and adapted for other areas as an intelligent way to enhance processes and results. This article will deepen your understanding of the customer journey map, explaining the…
From VW’s “Lemon” to Always’ “#LikeAGirl,” winner of the best marketing campaign of the century award, we are talking about a powerful strategy that significantly impacts your company’s results. Marketing campaigns, when well planned and with a well-established purpose, leave a mark on the audience’s life. They cease to be just another piece of consumed…
One of these days, on one of our Instagram posts, we received the following comment: “A company with less than 1,500 followers wants to convince me that they know how to generate leads?” This comment sparked a discussion about vanity metrics. This situation made us realize that many businesses don’t know which metrics truly measure…
A study conducted by BrightEdge found that 68% of all trackable search traffic comes from paid and organic traffic. With that in mind, our questions are: Do you know how to differentiate one from the other? Would you know which one to choose for a marketing strategy? In general terms, both types of traffic refer…
If you follow the digital marketing and business development market, you’ve probably heard the term “Growth Hacking” countless times. Despite its widespread popularity and many misinterpretations in the marketing field, when well-planned and executed, this strategy can yield excellent results for businesses. If you want to learn more about this scalable growth method and explore…
Working with digital marketing means being surrounded by various analytical metrics. In today’s discussion, we will address Customer Acquisition Cost (CAC). CAC helps you organize and make better use of your company’s investments—after all, we know that marketing is not cheap. According to data from the United States Small Business Administration, B2C companies spend an…
Most of the time, sales planning is the same as marketing planning. However, there are some key differences. Learn more.
Creating a Google Shopping ad is actually quite simple. Check out everything you need to do to get started.
Let’s talk here about another important indicator for you to monitor in your marketing planning: Cost per Lead (CPL). Understand better the process, what it means, its importance, how to evaluate it, calculate it, and much more. Take advantage of the article to clear up your doubts, let’s go! What Does a Lead Mean? A…
Yes, this is the ultimate social commerce guide. In an article on the internet—no email, no downloads. See for yourself!
UX and UI are separate, different things. Find out more about what they are and why they’re important. And also how to start applying it.
