Effective sales management boosts the performance of the sales team and, consequently, the company’s financial results. We know that this is a goal for every company, but it’s also a challenge for many. If you want to improve your sales management, check out this article we’ve prepared on the topic. With it, you’ll discover tips…
Marketing mix is the term coined by Phillip Kotler to express what does a good marketing strategy needs. That was 30 years ago. Still true today.
Is It Worth Starting Content Marketing in 2025? Finding the answer is simple: open your Instagram, go to YouTube, or ask Google something. Do you see the results? Those are the fruits of content marketing. And those fruits are being harvested now, but they were planted weeks, months, or even years ago. That’s what content…
See an in-depth explanation of Google Analytics 4 events, with examples illustrating what they are and how to configure them.
If you’re not yet leveraging copywriting for Instagram, you might be missing out on potential revenue. While this social network primarily focuses on images, it’s not solely used for sharing daily photos. According to data from Statista, published by Oberlo, 83% of users utilize Instagram to discover new products and brands. So, even though “a…
If you work as a sales representative or sales manager, you are used to dealing with prospects’ objections regarding the purchase. In this context, the objection matrix becomes an essential tool in the sales process. In this article, you will find what objections are, the main types, why and how objections arise during the sales…
Social proof is used by many companies as a way to enhance and validate marketing strategies, presenting the benefits and unique features of the offered solution through the voice of satisfied customers. It’s undeniable that a recommendation from someone we trust influences how we consume. Besides a personal recommendation, there are other influences, such as…
The scarcity trigger is one of the most powerful mental triggers. It never fails, since the dawn of mankind to the summer of social media.
Is attracting traffic to your website one of your main objectives? You’re not alone! This is one of the biggest challenges for marketers, who compete with numerous other websites for the attention of online users. It’s not enough to simply bring a significant volume of visitors to the site, as there are different types of…
For the sales sector, there is a factor that helps make the work more organized, secure, and with well-defined goals: the predictability of sales results. Have you ever made a sales forecast mistake and had to scramble to recover from it? Or do you want to avoid such issues before they happen? Then check out…
There are many answers to the question how to win customers. This is a blessing. Find out why in the article.
Traffic to your website is, in general, very good. But that actually depends – what happens to your visitors? Do they become leads? Sales?
Content marketing is changing. AI is here to stay, but Google is still alive. TikTok didn’t kill Instagram. It’s not the time to stop making content.
Lifetime value is a metric related to how much a single costumer will bring you in revenue while this costumer is working with you.
What’s the secret to a high performance landing page? Well, there are several of them. Lets dig a little deeper!
Enough dealing with uninterested contacts in your solution. Check out this complete article with 6 tips that will transform your lead qualification.
Google Optimize is a great tool to learn more about your website. Do you use it? It’s not very popular, only a few people are in the know.
Could You Be a Traffic Manager? Discover the Secrets of This Important and Growing Role in Digital Marketing You may already be familiar with the concept of traffic and its importance in a company’s planning, but sometimes we don’t even think about who is responsible for it, right? With that in mind, I’ve prepared a…
Staring at the blank page? Quick tip: stop trying and go read something. What? Well, some copywriting templates might do the trick.
Marketing and Sales departments must work together. But sometimes that can be hard. Why? And how to achieve full collaboration?